Category Archive for "Blog"

5 WAYS TECHNOLOGY HAS DIRECTLY INFLUENCED SPORTING SUCCESS

Oct 22 2020

While technology cannot take all of the credit, technological advances are helping athletes achieve sporting success and bridge the gap between first…

5 Ways Tech has improved sport

Oct 07 2020

…AND 5 WAYS (I HOPE) IT IS ABOUT TO Never before has the world of sport needed technology more than it does…

Top 8 Women’s Sport Marketing Campaigns

Sep 16 2020

It’s been a great month for women’s sport with Vitality, Three and Pepsi all showing their support in different ways. The news…

Freewheeling into trouble? The pitfalls of eScooter hire schemes

Jul 03 2020

Amid the cacophony of Coronavirus news, the government made it legal for people to use e-Scooters in the UK from Saturday… or…

Subscriptions, buying online and free home deliveries. Welcome to Post C-19 car buying?

May 22 2020

It perhaps shouldn’t have come as a surprise when the grim April SMMT figures announced that Tesla Model 3 had topped the…

Five Keys to the Realisation of Cycling’s Brave New Dawn

May 18 2020

Like many, I am genuinely excited that the growth of UK cycling could be one of the few silver linings of the…

How Fortnite put on a masterclass of COVID-curated content

May 11 2020

As a marketer, tech lover, and gaming enthusiast, it’s safe to say I’m in awe of Fortnite’s recent cross-platform ‘live show’. A…

Car buying and ownership habits in the Middle East – are they changing?

May 07 2020

InstaShop, Careem, Deliveroo – all household names in Dubai that have only popped up in recent years, yet seem to have become…

Is Delivery by Drones the Future?

Apr 30 2020

Barely a week passes without a new initiative claiming to bring airborne drone deliveries a step closer to mainstream reality. The likes…

How Sports are Adapting During Lockdown

Apr 20 2020

While professional sports clubs and associations are utilising the free time of their stars to engage with fans while sport is on-hold…