Blog: Automotive.

I enjoyed my first visit to FT Future of the Car summit last month, and it got me thinking. While Software Defined Vehicles (SDVs) and connected cars were a hot topic, communicating the benefits of these vehicles to consumers isn’t necessarily straightforward. It’s especially hard when it feels like new tech is simply the enabler […]

Sam Mercer noticed a running theme at the FT Future of the Car Summit as the complexity and cost of producing modern cars is pushing more and more companies to work together. “Protectionism doesn’t work”. That was the clear statement from one panellist at FT Future of the Car last week. And this sentiment truly […]

We all know that driverless cars are no longer the stuff of science fiction. While both China and the US have embraced autonomous technology, Aisling Fitzgerald looks at why 2026 promises to be a big year for self-driving vehicles here in the UK… This year is set to be a turning point for autonomous mobility […]

It has been more than a week since the later-than-usual Autumn Budget, and we think the new proposals could have an unintended consequence that will bring an age-old challenge for the auto industry back in the spotlight. The 2025 Autumn Budget has introduced a new per-mile road tax for battery EVs and plug-in hybrid EVs. […]

We were on the ground at the IAA Mobility show earlier this week, and what a show it was. The European motorshow is back with a bang. Here are my five key take-aways: Rise of the small EV: Favourable market conditions and demand for low-cost EVs, lead to an abundance of great-looking all-electric hatchbacks. VW’s […]

Car modification: once upon a time, it was a petrolhead’s rite of passage. If you’ve ever fitted aftermarket alloys to a Vauxhall Astra, or swapped the speaker system in a Citroën Saxo, you’ll know what we’re getting at. Today’s modified car scene is far from dead and buried, but we’re a long way from the […]

In January, China’s DeepSeek caused market pandemonium when it revealed its open-source AI model could match the performance of western AI providers like OpenAI, Anthropic, or Meta. Why? Because it reportedly did so with 10-20x less energy and hardware requirements. Many people were shocked because, unlike the OpenAIs of this world, DeepSeek was a small […]

The growing significance of Chinese brands within the automotive industry is well established. Now, with a comprehensive choice of brands and products to choose from, begins the challenge of finding motorists, both in their highly competitive home and nascent overseas markets, willing to take the plunge. According to Carwow research, UK buyers are moving in […]

What does the future of hybrid vehicles look like? It turns out that it may include brands taking lessons from the past. Most hybrids on sale today use parallel architecture. This refers to the fact that the hybrid’s combustion engine and the battery can both power the vehicle independently – but there is another way […]

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the last two weeks: […]

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive News Key industry stories from the last two weeks: […]

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the more interesting stories and campaigns from outside the automotive sector over the past two weeks.  Automotive news Key industry stories from the last two weeks: Motoring Ground-breaking new digital […]

Industry Snapshot, Automotive and Beyond This is a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the […]

This is a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the last two weeks: Environmental UK […]

  Benjamin Franklin famously said that “There is nothing certain in life apart from death and taxes”. If he was alive in recent times then he could easily have added successful brand sponsorship of the Olympics to his list! The power of the one of the world’s biggest sporting events, beaten into second spot only […]

It perhaps shouldn’t have come as a surprise when the grim April SMMT figures announced that Tesla Model 3 had topped the most sold list, given April saw the start of the new Benefit In Kind tax perks for EVs. That said, Tesla could find themselves in a continued fortuitous position. They moved to an […]

I’m going to say something to spark a debate…I think it is the right time to do away with the copybook tradition of the ‘international car launch’. Not just the static one (the old guard motor shows and the trend of destination ‘reveals’) but the dynamic ones too. It’s something I’ve mulled over for a […]

Last year I bought an electric vehicle, or a BEV (Battery Electric Vehicle) if we’re adopting the abbreviations that dominate the automotive electrification landscape. Today, the consumer has the choice of a PHEV, HEV, MHEV, Hybrid…or for some brands, the somewhat controversial marketing descriptor a ‘self-charging’ car. As we all know, the Government recently announced […]