Blog: Automotive.

Confession time… last month I got a parking ticket. Okay, not a groundbreaking confession, but it was annoying and expensive. And for me is an example of one of the few annoyances of riding a motorcycle – the inconsistent rules regarding bikes, and specifically, motorcycle parking. Since passing my motorcycle test, there have been very […]

Following the launch of its Technology division last Summer, Performance Communications has been appointed by Oxbotica, a leader in autonomous vehicle software, to handle its integrated Marketing and Communications programme. Since it was founded out of Academia in 2014, Oxbotica has really put the UK on the map at the forefront of self-driving vehicle development. […]

Electric commercial vehicle technology supplier, Tevva Motors Ltd, has selected Performance Communications to handle its PR and communications function. Tevva, based in Chelmsford, Essex, has emerged as a world leader in the development and provision of technologies that can electrify almost any existing, medium-duty (7.5t-14t) truck. While the ambition, economics and timeline of OEM electrification […]

One of the biggest challenges facing digital advertising or branded content is the disparity between aspiration and actual.  We’ve all seen car adverts, on TV and online, full of fun-loving millennials enjoying life to the max, windsurfing or zipping around town (they’ve obviously never tried to get around London!). These are adverts designed to appeal […]

You could argue that it’s been 17 years in the making but today, we launch our new Technology division. I say that as it’s actually an obvious step given technology fits snugly between our founding pillars of automotive and sports, just like motorsport has always done. When it comes to getting from A to B, […]

The first race of the F1 season came and went and I’ve seen, heard and read very little about it. As a kid and lifelong car nut, I used to watch every race religiously. I’d even perch on the uncomfortable chairs in our dining room for two hours to watch races on a 12-inch black […]

Peter Ganney describes the regional communications market as “highly competitive”, but says “the deck isn’t stacked against the ‘little guys’”. “When it comes to new business pitches, we usually find ourselves in the final stages up against the big global agencies and sometimes we win, sometimes we don’t. It can be a challenge for a […]

It’s the Super Bowl LIII this weekend.  One of the most watched annual sporting events in the world, surpassed only by the UEFA Champions League final. With tickets costing between $2,500 and $3,000, fans expect to be entertained off the field as well as on the field. And they get it. Music, fireworks, million dollar […]

To bring the “For The Ride” brand message to life, we worked with a series of famous Triumph riders. Each was asked to take their favourite Triumph Motorcycle on a journey that meant something to them. Queen B took us on a journey along the famous Fosse Way to visit her parents.

We’ve had a busy summer and are delighted to welcome some new joiners to the Performance team. Former journalist Joe Finnerty and Account Manager Chloe Yemm join the automotive team. Finnerty was previously at The Sun where he was editor of The Sun Motors online, responsible for evolving the paper’s digital motoring coverage. Prior to […]

Sometimes ideas come as a lightbulb moment. Sometimes they need to be dragged out kicking and screaming. Sometimes the idea is so blindingly obvious you can’t understand how it hasn’t been done already. Some ideas are a mixture of all of the above. Our X-Trail 4Dogs for Nissan was one such campaign. The lightbulb moment that […]

A four day assault on the senses. That’s probably the most succinct way to describe one of our client’s flagship events, the Goodwood Festival of Speed 2017. Picture a seething mass of 200,000 visitors pouring onto a sun-baked estate in a rural corner of West Sussex. The wall of heat generated by rows of eager […]

This week, Audi unveiled its latest autonomous car tech in the new incarnation of its A8 model, causing much media chatter about the car’s ‘level 3’ autonomy capabilities. According to Audi, the new A8 will use more than a dozen sensors that will allow drivers to focus on other activities, such as watching movies on […]

So it’s that time of year again. The time of year when petrol-heads the UK over get together for the disgustingly indulgent motoring orgy that is the Goodwood Festival of Speed. Held in the grounds of Lord March’s stately Goodwood House, the Festival of Speed has been running since 1993 and is pitched as the […]

This week, we took home the award for the best ‘Automotive campaign’ for our Fiat Professional Tradesman Trials campaign at the CIPR Excellence Awards 2017. The campaign which maximised Fiat Professional’s sponsorship of the English Football League gave one tradesman the chance to forge a professional football career. The insight-driven, content-led campaign gave Fiat’s target […]

It’s been a busy time on the Land Rover team recently. Not one but two pieces of content have been created. [row] [one_half] The Evolution of Range Rover The first video is an animation showcasing the evolution of Range Rover. Working with Land Rover’s design team, we highlighted the key model changes over the past 48 […]

We’re delighted to announce that we are now working with Triumph Motorcycles on its UK PR and social account after a competitive pitch. The team in Kingston-upon-Thames will support the Hinckley-based British motorcycle manufacturer as it continues to grow its brand position both within and outside of the traditional two-wheeled specialist media and communities. “Triumph […]

Lycra-wearing members of the automotive industry have been presented with a fresh training target with the introduction of a new annual charity challenge, The Motor Show Ride. The inaugural ride will be from London to the Paris Motor Show, on 26-28 September, raising funds for industry charities BEN and WOMAC, for which the 2017 beneficiary […]

Winning an award is always a fillip to the agency – especially for the team responsible for conceiving, creating, delivering and measuring the impact of the idea. Last week, we received the rather satisfying title of Automotive Support PR Agency of the Year 2016 at the inaugural Newspress Awards. So instead of one stand out […]

As you may or may not have noticed last week, we received the rather appealing title of Automotive PR Agency of the Year 2016 at the inaugural Newspress Awards. Winning an award is always a fillip to the agency, however, none of that would be possible if it weren’t for you – our clients and […]

The automotive landscape is a changing. The traditional industry motor shows at Detroit and Chicago have taken a back seat to rival events from the technology sector so far this year. The Consumer Electronics Show (CES) in January had car makers rushing to show off their hi-tech wares and now GSMA Mobile World Congress 2016, […]