Blog: Automotive.

Sometimes ideas come as a lightbulb moment. Sometimes they need to be dragged out kicking and screaming. Sometimes the idea is so blindingly obvious you can’t understand how it hasn’t been done already. Some ideas are a mixture of all of the above. Our X-Trail 4Dogs for Nissan was one such campaign. The lightbulb moment that […]

A four day assault on the senses. That’s probably the most succinct way to describe one of our client’s flagship events, the Goodwood Festival of Speed 2017. Picture a seething mass of 200,000 visitors pouring onto a sun-baked estate in a rural corner of West Sussex. The wall of heat generated by rows of eager […]

This week, Audi unveiled its latest autonomous car tech in the new incarnation of its A8 model, causing much media chatter about the car’s ‘level 3’ autonomy capabilities. According to Audi, the new A8 will use more than a dozen sensors that will allow drivers to focus on other activities, such as watching movies on […]

So it’s that time of year again. The time of year when petrol-heads the UK over get together for the disgustingly indulgent motoring orgy that is the Goodwood Festival of Speed. Held in the grounds of Lord March’s stately Goodwood House, the Festival of Speed has been running since 1993 and is pitched as the […]

This week, we took home the award for the best ‘Automotive campaign’ for our Fiat Professional Tradesman Trials campaign at the CIPR Excellence Awards 2017. The campaign which maximised Fiat Professional’s sponsorship of the English Football League gave one tradesman the chance to forge a professional football career. The insight-driven, content-led campaign gave Fiat’s target […]

It’s been a busy time on the Land Rover team recently. Not one but two pieces of content have been created. [row] [one_half] The Evolution of Range Rover The first video is an animation showcasing the evolution of Range Rover. Working with Land Rover’s design team, we highlighted the key model changes over the past 48 […]

We’re delighted to announce that we are now working with Triumph Motorcycles on its UK PR and social account after a competitive pitch. The team in Kingston-upon-Thames will support the Hinckley-based British motorcycle manufacturer as it continues to grow its brand position both within and outside of the traditional two-wheeled specialist media and communities. “Triumph […]

Lycra-wearing members of the automotive industry have been presented with a fresh training target with the introduction of a new annual charity challenge, The Motor Show Ride. The inaugural ride will be from London to the Paris Motor Show, on 26-28 September, raising funds for industry charities BEN and WOMAC, for which the 2017 beneficiary […]

Winning an award is always a fillip to the agency – especially for the team responsible for conceiving, creating, delivering and measuring the impact of the idea. Last week, we received the rather satisfying title of Automotive Support PR Agency of the Year 2016 at the inaugural Newspress Awards. So instead of one stand out […]

As you may or may not have noticed last week, we received the rather appealing title of Automotive PR Agency of the Year 2016 at the inaugural Newspress Awards. Winning an award is always a fillip to the agency, however, none of that would be possible if it weren’t for you – our clients and […]

Every time I hear John Francome voice his opinion of the Victoria Pendleton ‘Switching Saddles’ project – such is the strength of his opposition to the idea and the publicity this brings, I wonder whether he is actually on the payroll of Betfair, its backers. For those who don’t yet know, ‘Switching Saddles’ will see […]

The automotive landscape is a changing. The traditional industry motor shows at Detroit and Chicago have taken a back seat to rival events from the technology sector so far this year. The Consumer Electronics Show (CES) in January had car makers rushing to show off their hi-tech wares and now GSMA Mobile World Congress 2016, […]

This month, we’ve worked with Masterati to help them launch a limited edition Maserati Cipollini BOND road bike. For those of you who know nothing about cycling, this is an expensive bike – it would normally cost around £4,500 but on this occasion, the one-off item is being auctioned and all proceeds will go to […]

I feel like a Cheshire cat. You know; the grinning one. Oh why so, I hear you proclaim (in my imagination, you’re already gripped by that intro line). I’ll tell you why. I’ve just picked up the Masters of Marketing Award for Best Automotive Campaign 2015 for Citroen’s Parking Hero. Awards are awards aren’t they? […]

As the new Aston Martin DB10 squeals onto the silver screen as James Bond’s latest runaround, it’s clear that the iconic car is as intrinsically linked to the suave British agent as a Vodka Martini that’s shaken not stirred. Nothing defines an individual better than their vehicle, and arguably nothing defines a movie or TV […]

For me, getting my first car was an exciting thought; however, it wasn’t until two years after I turned 17 that I was actually was motivated to learn to drive and get myself a car. Although I never put much thought into understanding why this was the case, it seemingly has become the norm for […]

…And he drives it rather fast/Castles, farms and draughty barns/We go charging past. Inspired by the recent article from our good friends at Gear Patrol about the cars our Dad’s drove and how it informed our own automotive opinions, we thought we’d do a quick tour of the office and see if there was any […]

The latest Budget by Chancellor George Osborne is one of the biggest developments in vehicle excise duty (VED) for some time. Over the years there have been incremental, inflation-based rises in the price of VED, but nothing as big as this. The main positive to come from the announcement is the setting up of a […]

If you work in the motoring industry or are a fan of all things cars and motorsport, you can’t fail to know about the Goodwood Festival of Speed and its place in the automotive world. But, for the uninitiated, it probably seems a bit strange. Every summer, thousands of people descend on a stately home […]

This week a driver in Hampton made the national press for eating a bowl of cereal whilst at the wheel – just a day before Jaguar Land Rover’s announcement of its new remote-controlled vehicle and hot on the heels of news that BMW will put driverless cars on the roads in China by the end […]

Multi-award winning automotive and sports specialist, Performance Communications, has been appointed by Goodwood to support this summer’s Moving Motor Show and Festival of Speed. The agency will work alongside the Goodwood press office, client services team and marketing functions to assist with content and story generation, in addition to proactive engagement with attending Goodwood partners […]