Blog: Automotive.

The automotive landscape is a changing. The traditional industry motor shows at Detroit and Chicago have taken a back seat to rival events from the technology sector so far this year. The Consumer Electronics Show (CES) in January had car makers rushing to show off their hi-tech wares and now GSMA Mobile World Congress 2016, […]

This month, we’ve worked with Masterati to help them launch a limited edition Maserati Cipollini BOND road bike. For those of you who know nothing about cycling, this is an expensive bike – it would normally cost around £4,500 but on this occasion, the one-off item is being auctioned and all proceeds will go to […]

I feel like a Cheshire cat. You know; the grinning one. Oh why so, I hear you proclaim (in my imagination, you’re already gripped by that intro line). I’ll tell you why. I’ve just picked up the Masters of Marketing Award for Best Automotive Campaign 2015 for Citroen’s Parking Hero. Awards are awards aren’t they? […]

As the new Aston Martin DB10 squeals onto the silver screen as James Bond’s latest runaround, it’s clear that the iconic car is as intrinsically linked to the suave British agent as a Vodka Martini that’s shaken not stirred. Nothing defines an individual better than their vehicle, and arguably nothing defines a movie or TV […]

For me, getting my first car was an exciting thought; however, it wasn’t until two years after I turned 17 that I was actually was motivated to learn to drive and get myself a car. Although I never put much thought into understanding why this was the case, it seemingly has become the norm for […]

…And he drives it rather fast/Castles, farms and draughty barns/We go charging past. Inspired by the recent article from our good friends at Gear Patrol about the cars our Dad’s drove and how it informed our own automotive opinions, we thought we’d do a quick tour of the office and see if there was any […]

The latest Budget by Chancellor George Osborne is one of the biggest developments in vehicle excise duty (VED) for some time. Over the years there have been incremental, inflation-based rises in the price of VED, but nothing as big as this. The main positive to come from the announcement is the setting up of a […]

If you work in the motoring industry or are a fan of all things cars and motorsport, you can’t fail to know about the Goodwood Festival of Speed and its place in the automotive world. But, for the uninitiated, it probably seems a bit strange. Every summer, thousands of people descend on a stately home […]

This week a driver in Hampton made the national press for eating a bowl of cereal whilst at the wheel – just a day before Jaguar Land Rover’s announcement of its new remote-controlled vehicle and hot on the heels of news that BMW will put driverless cars on the roads in China by the end […]

Multi-award winning automotive and sports specialist, Performance Communications, has been appointed by Goodwood to support this summer’s Moving Motor Show and Festival of Speed. The agency will work alongside the Goodwood press office, client services team and marketing functions to assist with content and story generation, in addition to proactive engagement with attending Goodwood partners […]

In the world of automotive communications, announcements about new products are 10 a penny and, with the Geneva Motor Show just around the corner this week, motoring noise has ramped up considerably. But, even given the proximity of one of the world’s biggest car shows, something extraordinary happened recently. On a Tuesday night at the […]

Formula One was much better in the 1990’s. V10 and V12 monsters roared at over 19,000 RPM and looked simply stunning in the heritage liveries such as those of Benetton, Williams and McLaren. F1 could be likened to Bullfighting in that it causes lots of controversy and frequently has to water-down its practises in order […]

Over the last few months, and for a variety of reasons, our attention here at Performance Communications has turned to the future of the automotive industry, as well as what our clients are doing in the ‘here and now’. I’ve become somewhat fascinated by the topic, although I must admit that it’s not entirely unselfish; […]

With winter around the corner and weather warnings ahoy, some SUV drivers may feel a little blasé about it all. Should this winter bring a gentle frost or an avalanche (or neither), there are worse places to be than in an SUV, even if it doesn’t have four-wheel drive, which it probably won’t. With their […]

On 22nd October 1989 the Formula 1 Japanese Grand Prix decided the Drivers’ Championship in favour of Alain Prost. McLaren dominated that season with a 3.5-litre V10 engine, and this race became one of the most notorious in F1 history as the culmination of Alain Prost and Ayrton Senna’s tumultuous rivalry as team mates. 25 […]

The world can be interpreted in different ways, and there are about as many ways of receiving social codes and messages as there are people. The same goes for branding messages. If you work in the PR business it’s something you constantly have to think of when you’re storytelling, no matter who your audience is. […]

I have always believed that a person’s car can say an awful lot about them. In the UK, most of us take great pride in our cars, and our choice of ‘wheels’ – and the way we look after them – can often be seen as a reflection of the kind of individual we are. […]

Back in the winter of 2003, during the Top Gear road test of the Jaguar X-Type estate Jeremy Clarkson made the poignant observation that though genetically, we are “98% identical to a Halibut” it’s actually the other 2% that matters. He was of course drawing comparison with the Halibut and the Jaguar’s close mechanical relation […]

Even the worst new cars are usually better to own and better to drive than older comparable vehicles. There are some exceptions, but it is true 99 per cent of the time. Old cars had an advantage, however: only a decade or two ago, the roads were emptier, they weren’t adorned with speed cameras and […]

The ‘Ring, Green Hell, the Nordschleife, Nirvana; whatever you want to call it, the Nurburgring is one of the world’s most iconic roads. I’ve recently returned from my first trip to The ‘Ring and all I can say is: I completely understand. For decades, the place has been motorsport mecca, a place where car geeks […]

Last week, I tried to find a luxury London venue that could accommodate a Maserati Quattroporte, for an event we were organising on behalf of our Maserati client and the Centre of Entrepreneurs. The CFE is a think tank that supports the role of entrepreneurs in promoting economic growth and social well-being and we have […]