The pace of change has never been faster – buckle up!
The voice of the industry
The world of automotive is transforming. Fast. As is the automotive PR & communications industry that supports it. It will face more change over the next decade than it has in the last 50 years.
We’re in the era of the ‘Last Mile’, of autonomous mobility, connected mobility, shared mobility and of course, electrified mobility. From eBikes to EV charging points, from autonomous vehicle software stacks to crypto-currency tolls.
It is a landscape being curated by start-ups as much as it is by the establishment which is pivoting quickly. A landscape trying to keep pace with legislation and consumer behaviour changes.
Performance Communications has been and remains at the forefront of the technology advancements across the industry. We know how to tell your stories. From stand-out social content to powerful brand partnerships, social influencer activity to media events and engagement – we understand the language of the business.
Our Automotive work.
Tonale ‘Edizione Bambini’
Ice Drift World Record
XTrail For Dogs Concept
Commando 961 Launch
The Car Expert
Unearthing the precarious scale of the UK’s car finance debt
EV Etiquette Guide
Our suite of services has grown considerably over recent years, but PR remains the cornerstone of our business.
Brand & Strategy.
Our depth of specialism provides valuable insight, which delivers a robust foundation for strategic brand communication.
We create engaging, authentic branded content for your owned, earned and paid-for channels. From simple videos to cinematic moments.
With new user behaviours, evolving consumer habits and new generations of social media users, social media strategy has never been more dynamic.
The most effective influencer engagement programmes are born of earned, not paid, relations.
Paid social is an indispensable tool in communications strategy to help deliver on campaign goals.
A well-considered brand partnership can build equity for your brand, engage stakeholders and bring commercial opportunities.
Transformational events, aimed either at media or directly at prospects, are a crucial part of your PR armoury.