PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
+971 (0) 4551 5472

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The pace of change has never been faster – buckle up!

The voice of the industry

The world of automotive is transforming. Fast. As is the automotive PR & communications industry that supports it. It will face more change over the next decade than it has in the last 50 years.

We’re in the era of the ‘Last Mile’, of autonomous mobility, connected mobility, shared mobility and of course, electrified mobility. From eBikes to EV charging points, from autonomous vehicle software stacks to crypto-currency tolls.

It is a landscape being curated by start-ups as much as it is by the establishment which is pivoting quickly. A landscape trying to keep pace with legislation and consumer behaviour changes.

Performance Communications has been and remains at the forefront of the technology advancements across the industry. We know how to tell your stories. From stand-out social content to powerful brand partnerships, social influencer activity to media events and engagement – we understand the language of the business.

Our Automotive work.

Alfa Romeo

Tonale ‘Edizione Bambini’


Ice Drift World Record


XTrail For Dogs Concept

Norton Motorcycles

Commando 961 Launch

The Car Expert

Unearthing the precarious scale of the UK’s car finance debt


EV Etiquette Guide

Our services


Our suite of services has grown considerably over recent years, but PR remains the cornerstone of our business.

Brand & Strategy.

Our depth of specialism provides valuable insight, which delivers a robust foundation for strategic brand communication.

Branded Content.

We create engaging, authentic branded content for your owned, earned and paid-for channels. From simple videos to cinematic moments.

Social Media.

With new user behaviours, evolving consumer habits and new generations of social media users, social media strategy has never been more dynamic.


The most effective influencer engagement programmes are born of earned, not paid, relations.

Paid Social.

Paid social is an indispensable tool in communications strategy to help deliver on campaign goals.


A well-considered brand partnership can build equity for your brand, engage stakeholders and bring commercial opportunities.


Transformational events, aimed either at media or directly at prospects, are a crucial part of your PR armoury.

Be Bold.

It’s time to come off the fence:

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