unlock their BOLD.
We are award-winning brand communications specialists, providing clients across the Middle East and Africa region with the highest standards of support. Our multi-lingual team enjoys an excellent reputation, in particular in the fields of sport, automotive and technology.
Bold Through Specialism ME
There are not many things we don’t know about the worlds of Sport, Automotive and Technology.
We are specialists. Driven by our passions. Individually. Collectively. It’s what sets us apart. Underpinning our approach as much today, as it did when we opened our Middle East office in 2009.
Built on Bold Talent
We’re not interested in vanilla. We are a collection of talented communicators, looking to ignite people’s passions and make a difference to our clients’ businesses.
If you’re looking to work bolder, please get in touch.
XTrail For Dogs Concept
Simplifying Complex Technology
Car Vs Bike
Getting the pack back together
Our suite of services has grown considerably over recent years, but PR remains the cornerstone of our business.
Brand & Strategy.
Our depth of specialism provides valuable insight, which delivers a robust foundation for strategic brand communication.
We create engaging, authentic branded content for your owned, earned and paid-for channels. From simple videos to cinematic moments.
With new user behaviours, evolving consumer habits and new generations of social media users, social media strategy has never been more dynamic.
The most effective influencer engagement programmes are born of earned, not paid, relations.
Paid social is an indispensable tool in communications strategy to help deliver on campaign goals.
A well-considered brand partnership can build equity for your brand, engage stakeholders and bring commercial opportunities.
Transformational events, aimed either at media or directly at prospects, are a crucial part of your PR armoury.
We’re not short of opinions. Here’s a snapshot of what we’re thinking...
Cricket at the Olympics, it’s just not cricket!
Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]
Top 5 Sports Documentaries – The Power of Sports Documentaries
It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]
Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App
In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?
What are the pros and cons of an EV Motorcycle (According to ChatGPT)
What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself… Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]
Our favourite World Cup PR campaigns
The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]
Its time to place human stories at the heart of the advanced air mobility market
If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]
The UEFA Women’s Euros 2022
Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]
The value of title sponsorships
As the women’s football season draws to a close in England, and before the Women’s Euros kicks off, I wanted to look at how the main sponsors have activated their sponsorships. I started looking at Barclays and its title sponsorship of the Women’s Super League. But I couldn’t find any activations online or on social […]