PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
+971 (0) 4551 5472

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Helping brands
unlock their BOLD.

We are award-winning brand communications specialists, providing clients across the Middle East and Africa region with the highest standards of support. Our multi-lingual team enjoys an excellent reputation, in particular in the fields of sport, automotive and technology.

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Bold Through Specialism ME

There are not many things we don’t know about the worlds of Sport, Automotive and Technology.

We are specialists. Driven by our passions. Individually. Collectively. It’s what sets us apart. Underpinning our approach as much today, as it did when we opened our Middle East office in 2009.

Built on Bold Talent

We’re not interested in vanilla. We are an agency of co-owners who are looking to ignite people’s passions and make a difference to our clients’ businesses.

Sport.

Automotive.

Technology.

Our work.

Nissan

XTrail For Dogs Concept

Land Rover

Train Pull

Oxbotica

Simplifying Complex Technology

Triumph Motorcycles

Car Vs Bike

Fiat Professional

Tradesman Trials

Wolf Run

Getting the pack back together

Our services

PR.

Our suite of services has grown considerably over recent years, but PR remains the cornerstone of our business.

Brand & Strategy.

Our depth of specialism provides valuable insight, which delivers a robust foundation for strategic brand communication.

Branded Content.

We create engaging, authentic branded content for your owned, earned and paid-for channels. From simple videos to cinematic moments.

Social Media.

With new user behaviours, evolving consumer habits and new generations of social media users, social media strategy has never been more dynamic.

Influencers.

The most effective influencer engagement programmes are born of earned, not paid, relations.

Paid Social.

Paid social is an indispensable tool in communications strategy to help deliver on campaign goals.

Partnerships.

A well-considered brand partnership can build equity for your brand, engage stakeholders and bring commercial opportunities.

Events.

Transformational events, aimed either at media or directly at prospects, are a crucial part of your PR armoury.

Stories.

We’re not short of opinions. Here’s a snapshot of what we’re thinking...

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

Be Bold.

It’s time to come off the fence:


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