The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Helping brands
unlock their BOLD.

We are multi-award winning, automotive, sports and technology communications & content marketing specialists.

Now proudly employee-owned.

Brand | Consumer | Corporate | B2B

Bold Through Specialism

There are not many things we don’t know about the worlds of Sport, Automotive and Technology.

We are specialists. Driven by our passions. Individually. Collectively. It’s what sets us apart. Underpinning our approach as much today, as it did in 2002.

Built on Bold Talent

We’re not interested in vanilla. We are an agency of co-owners who are looking to ignite people’s passions and make a difference to our clients’ businesses.

Sport.

Automotive.

Technology.

Our work.

Nissan

XTrail For Dogs Concept

Land Rover

Train Pull

Oxbotica

Simplifying Complex Technology

Triumph Motorcycles

Car Vs Bike

Fiat Professional

Tradesman Trials

Wolf Run

Getting the pack back together

Our services

PR.

Our suite of services has grown considerably over recent years, but PR remains the cornerstone of our business.

Brand & Strategy.

Our depth of specialism provides valuable insight, which delivers a robust foundation for strategic brand communication.

Branded Content.

We create engaging, authentic branded content for your owned, earned and paid-for channels. From simple videos to cinematic moments.

Social Media.

With new user behaviours, evolving consumer habits and new generations of social media users, social media strategy has never been more dynamic.

Influencers.

The most effective influencer engagement programmes are born of earned, not paid, relations.

Paid Social.

Paid social is an indispensable tool in communications strategy to help deliver on campaign goals.

Partnerships.

A well-considered brand partnership can build equity for your brand, engage stakeholders and bring commercial opportunities.

Events.

Transformational events, aimed either at media or directly at prospects, are a crucial part of your PR armoury.

B2B

Global integrated PR and inbound marketing campaigns to maximise leads, media presence, and industry influence.

“ Performance Communications has become a trusted partner for British Racing’s Horse Welfare Board team. For the sport’s inaugural Thoroughbred Census they played a central role in project co-ordination, industry stakeholder engagement, and the generation of creative assets and media coverage. ”

Gabi Whitfield, Head of Welfare Communications, GREAT BRITISH RACING

“ I would like to express my sincere gratitude to Performance Communications for their work on the Rally Jameel project. I highly recommend Performance Communications for their professionalism, expertise, and commitment to their work. ”

Abdulaziz Al Homieed, (Former) PR & Media Relations General Manager, RALLY JAMEEL (Saudi Arabia)

“ Working with the team at Performance Comms has been a real eye opener, the level of strategic direction they have been able to offer has helped redefine our local approach in social and their in-depth knowledge of the creator space has allowed us to work with people we would not have considered or had access to – with great results!  ”

James Dimmock, Social Media & Influencer Manager, MICHELIN

“ We first worked with Performance for the Dubai debut of SailGP and, when it was clear we were returning for a second year, we didn't hesitate for who we would work with again. Performance Comms' knowledge of the market, key stakeholders and the media, as well as how quickly they got up to speed with our brand, was impressive. And, working with them on the ground at the Dubai Sail Grand Prix really felt like we were just working with an extension of our team. Every client’s agency dream! ”

Sacha Kemp, Communications Director, SAILGP

“ "The team at Performance Communications provides a depth of experience and professionalism that supports our brand and helps us achieve our PR goals. Their targeted approach to public relations has resulted in stronger media engagement and increased visibility with our global target audiences." ”

Jay Hernandez, Senior Communications Strategist, Bell Textron Inc.

“ La Dolce Vita Guide was more than just a campaign. It creatively cemented the brand’s reason for being. Performance didn’t just do a good job launching it, they did a GREAT job. ”

Damien Dally, Managing Director, FIAT UK

“ Working with the Performance Comms team has been a great pleasure. They are always ready for any challenge and provide outstanding support with great ideas. It's a fun team full of talented individuals who bring creativity and expertise to every project. Their dedication and enthusiasm make collaboration both productive and enjoyable. I am very thankful for their excellent support and passion. ”

Maryna Slichna, PR Manager, Audi Middle East

“ I’ve worked with Performance Comms on several significant projects in recent years. Those projects required an enormous amount of creativity combined with a spirit of “let’s do something that’s never been done before”; and they always made it happen – and superbly.  ”

Neil Reeve, Manager, Product Comms, NISSAN EUROPE

“ The Jeep and Ordnance Survey campaign was absolutely bang on for our brand. A great idea that was a PR-led integrated campaign that has had a genuine business impact. ”

Krystyna Perry, Head of PR, Alfa Romeo, DS Automobiles and JEEP

“ Launching the first edition of an event in a new country is always a challenge, and L’Étape Dubai was no exception. Having the right partners made all the difference, and Performance Communications played a key role in bringing our vision to life. ”

Jozef Pukalovic - Event Director, L’Étape Dubai by Tour de France

“ The Performance and WH Sports teams have consistently combined to identify the best sporting partner opportunities for CopyBet and leverage maximum value from them. Their creation of engaging, creative content has both helped generate significant media coverage and raised the profile of our brand. ”

Anton Ivanov, Business Development Director, COPYBET

“ Our partnership with the Performance Communication team, a perfect blend of execution and network, has been a game-changer for our brand's long-term growth. We've had the pleasure of collaborating on various initiatives, all of which have delivered results that surpassed our expectations. I strongly recommend them to companies aiming to boost their brand and identity rapidly. ”

Junaid Bukhari, Marketing Director, MG Motor Middle East

“ Quite simply, I not only looked to them for their wise counsel, but they were truly an extension of my team, and their support over the many years together was invaluable. ”

Anna Angelini, Former Head of Press & Public Relations, Maserati & Alfa Romeo

“ The team at Performance Comms consistently deliver great results that make a difference. Our network of sales partners can attribute sales directly to coverage they secure.  ”

Jordan Gibbons, Senior Communications Manager

“ I’ve known the team at Performance Comms for over a decade and am uniquely qualified to judge them in a number of ways. As a journalist, their ability to set the tone depending on who I was writing for, match their client expectation with my media coverage and at the same time deliver events is, frankly, fantastic.

As a client, they faultlessly manage our press office, deal with my last-minute requests for out-of-scope work like it’s the first time I’ve ever asked, and most importantly, help me consistently deliver results. ”

John Hogan, Head of Communications

Stories.

We’re not short of opinions. Here’s a snapshot of what we’re thinking...

Clubs risk driving away fans through underinvestment in their stadium experience

Ten years ago, our Future of the Sports Fan report highlighted how fans had increasingly high expectations of the live sporting experience. Today, Arsenal’s plans to modernise the Emirates Stadium shows just how seriously some clubs are taking that challenge a decade on. Despite being only 20 years old, the stadium is set for upgrades […]

How Automotive Awards Are Shaping AI Visibility

According to Engine Room, the RAC editorial pages are the fifth-most cited domain in AI search with the likes of ChatGPT, Gemini, Google AIO and Perplexity behind CarWow, What Car?, Auto Express and YouTube. This year saw the launch of the RAC New Car Awards. So how did this impact its AI visibility? RAC announced […]

AI Search Is the New Top of the Funnel for Automotive Brands

AI search is now the top of the funnel for car sales. Rather than a page of links and magazines off the shelves, car buyers are asking ChatGPT. And those clicking through from AI are four times more likely to convert. It means understanding how you’re appearing on AI platforms, such as ChatGPT, Perplexity, Gemini and […]

What Makes AI Recommend One Car Brand Over Another?

We know that online search is changing as car buyers switch to AI over traditional search engines when researching their next vehicle. So what makes ChatGPT and other LLMs surface one car brand over another? The answer starts with consistency. A consistent brand voice across every digital touchpoint – your own digital content, social media channels […]

AI search success: Don’t be fooled into thinking it’s all about your brand website

Andy Francis explains how LLMs are the ultimate dinner party hosts when it comes to understanding the scrap for AI recommendations Measuring success on how many times your brand website is cited is NOT the goal in the age of AI-assisted search. Let me explain. Picture a dinner party. The LLM is taking your place […]

How electric vehicles hold the key to balancing Europe’s energy grid

Harnessing the European car parc to help provide a stable energy grid sounds like the work of science fiction, but Lindsey Reaney explains it could be closer to reality than you think One of the big challenges for electricity grids running off periodic generation sources like renewables is the issue of intermittency: what happens when […]

SEO vs GEO: Why PR Is Becoming More Important in the Age of AI

SEO vs GEO: what communications teams need to know. The gold standard of online automotive content has long been page one visibility, driven by high-quality articles laden with keywords and search terms. In short, SEO (or Search Engine Optimisation). The equation was simple. Rank higher on Google, get more clicks, increase organic site traffic, generate […]

Six things we’ve learnt in the first six months of 2026

The face of search has changed forever and the pace at which it’s doing so is quicker than ever. At the start of the year, half of UK adults were using LLM-based AI tools to find car information. Now, as we enter H2, that number is already at two-thirds – and growing.   The era of […]

Be Bold.

It’s time to come off the fence:


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