Welcome to Performance Communications

Who are Performance Communications?

DEDICATED TO EXCITING AUDIENCES

We are multi-award-winning sports, automotive and technology brand communications specialists. Founded in 2002, with a team of 50 full-time staff across offices in London and Dubai, we are dedicated to the delivery of innovative and exciting campaigns.

We are an agency of proactive and down-to-earth sports fans and petrol heads and tech enthusiasts who do what we love and love what we do.

By immersing ourselves ever more deeply within our client brands’ target audiences, we unearth insights from which we engage fan bases communities, shape opinions and change behaviours.

We deliver measurable commercial value by creating content that people remember and relationships that last.

we create innovative content to generate social conversations, and deliver earned media, excite audiences, shape opinions, and change behaviour

Global Reach

London, Dubai and beyond

We’re not just plugged into UK fan communities. In addition to our own offices in Kingston and Dubai, Performance Communications has an international network of 16 like-minded partner agencies plus a group of freelancers, extending our reach across Europe, USA, the Far East and Australia.

What we do

Integrated Communications

PR & Media Relations

With an encyclopaedic knowledge of the media, we know what the target audience wants to see, read or hear – on or offline – and understand where they go to do so and how to put your brand at the heart of it.

Digital & Social Media

Increasingly consumers turn to peers on social channels for advice – they look for video reviews on YouTube, they canvas their Twitter followers or poll their Facebook ‘family’. We can help you tap into the network.

News Releases

Still the cornerstone of an effective PR campaign, a well-crafted and thoughtfully distributed press release can ensure your key messages resonate with the target audiences to deliver the desired outcomes and outputs.

Media Relations

Naturally, our networks are extensive within the sport and automotive media, but that extends far and beyond these verticals into news and lifestyle, both off and on line. Media relationships remain the lifeblood of an effective agency and our contacts keep us plugged in where it matters.

Photography

A strong image significantly enhances any story. The art of crafting the perfect image, which includes product / branding, but still captures the imagination of editors and audiences alike is a valuable skill born of our years of collective experience.

Infographics

A well-designed infographic turns complex information into a simple, clear and captivating illustration. Here at Performance we help you find the numbers that matter and craft an image that helps convey your message simply and effectively.

Media Partnerships

Where significant overlap exists between a well-defined target audience and a particular newspaper, magazine or website, a media partnership can offer an enhanced level of profile and depth of coverage. We help to identify and negotiate powerful media partnerships between brands and titles, whether in digital or traditional media.

Product Launches

We understand the time, energy and imagination that goes into creating a new product. This level of dedication is reflected in our work devising how to introduce it with suitable fanfare to the target audience.

Broadcast

Having coordinated the production of many Video News Releases for our clients, we have a well-developed skill for catching the eye of editorial teams with strong news stories and producing high quality broadcast footage that reinforces the story’s appeal.

Social Video

Creating a good video is one thing, creating a video for social is quite another. From storyboard creation, production, filming, editing and distribution we manage every step of the journey either through our in-house resource or via one of our trusted roster production houses.

Insights & Research

At the heart of every great campaign lies an insight – about a general consumer trend or an understanding specific to your target audience. This is our starting point for every campaign and ensures our end product fires the imagination and changes behaviour, time after time.

Facebook Live Video

Live content on all social platforms is a big trend. We have experience planning and shooting compelling Live video to reach your fans.

Influencer Relations

Identifying influential people is about more than just reach. We have the tools to identify truly influential contacts, whose output we know resonates with your target audience, and the know-how to help you build a mutually beneficial relationship to harness this influence.

Community Management

Growing a community is easy. Managing it to keep it positive and productive is another. We have extensive big brand experience in just that.

App Development

Sometimes an app can serve to bring a campaign to life or facilitate a deeper engagement with a target audience. There are many processing and hardware considerations in the development of apps, but our team is experienced in helping clients navigate the process.

Partnerships & Sponsorships

A well-considered partnership can build priceless equity for your brand, engage stakeholders and present profitable commercial opportunities.
Whether it’s a sponsorship or brand partnership, we are experienced and equipped to help identify, negotiate and deliver collaborations that work.

Events and Experiential

Experiential activity brings brands to life in an engaging and immersive way. Through a trusted roster of partners, our successful track record in events is based upon creative excellence combined with meticulous delivery.

Marketing Communications

A clear marketing strategy defines the decisions you need to make so that your tactics work better. Through the creative combination of marketing disciplines, we deliver strategies, campaigns, designs and communications tailored to suit our clients’ varied requirements, visions and values.

Sponsorship Strategy

A sound strategy sits at the heart of every sponsorship, clearly articulating the business and communication goals, and facilitating good planning, efficient execution and effective measurement.

Partnership Identification

Having worked with you to determine a defined set of criteria in line with your sponsorship strategy, we have extensive experience of working with sporting rights holders to identify and assess suitable properties to deliver mutually beneficial partnerships and strong results against your objectives.

Talent

If you require a high profile influencer to spearhead your campaign, our team is well connected and experienced at both identifying the right talent and negotiating a suitable mutually beneficial partnership.

Rights Negotiation

Having built a strong understanding of our client’s objectives, we have considerable experience of working with rights holders to negotiate a suitable inventory of benefits which will provide a strong foundation for the partnership to bear commercial fruit.

Activation & Amplification

Our breadth of experience, services and partners enables us to provide clients with a full service solution when activating and amplifying sponsorships. Having defined clear goals from the outset, we are equipped to develop campaigns which maximise both the return on investment and objectives.

Event Management

Great events take a lot of work and painstaking attention to detail. We works with our partners on all aspects of the preparation to ensure client
events deliver the results that matter for all stakeholders.

Media Events

Our team is experienced at devising engaging and creative event formats for media and influencers to provide the perfect platform to showcase your product or brand. Our in-house team can comfortably stage small media events and we are able to scale up to any level working with our carefully selected event partners.

Stunts

Achieving cut-through for your brand or product in a noisy marketplace is vital. Born of insights, we create meaningful stunts where we feel they will reinforce messaging and help the brand stand out from the crowd and page.

Roadshows/Fan Experiences

Increasingly people crave experiences over products. As inhabitants of your fan communities, our team is adept at developing and delivering engaging and immersive experiences which fans will want to share.

Corporate Hospitality

Finding new and innovative ways to entertain your key staff, clients or stakeholders can be tricky. Plugged into our network of events, agencies and partners, we are well equipped to add a unique twist that adds the all-important draw to any invite.

Brand Strategy

A well-defined and executed brand strategy is vital for creating an identity. Using our expertise, we can help to develop your brand strategy, to help your audience better connect with your brand and to ensure consistent messages are communicated.

Direct Marketing

Targeted communications engage audiences. We target specific audiences through the combination of relevant media, clever content and data analysis online and offline. Including Direct Mail, Advertising, Newsletters, P.R, Mobile and Video.

Creative Development

From concepts to story-boarding, our in-house design team offers a complete creative solution to fit your individual campaigns and brand vision. This includes Print Design, Event Branding and Digital Design.

Promotional Campaigns

Using the brand strategy to unify all marketing activities, we implement multi-tiered promotional campaigns to convey your messages and to help maximise your return on investment.

Analysis and Reporting

We use data to turn information into insight and insight into initiative. Using various online analytics, we monitor and measure your marketing activities to help steer future strategies and to effectively implement campaigns.

View Our Work

Case Studies

We’re proud of the work we do for our clients. Check out some of our favourites below

UK Work

Middle East Work

UK Case Studies

Skoda – Parent Taxi

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<h3>Challenge</h3>
<p>ŠKODA wanted to target parents with its SUV range and connect with them on emotional as well as rational level.</p>
<h3>Insight</h3>
<p>Research found on average parents drive more than 1,600 miles a year ferrying their children around. It’s also a universal truth that children can be reluctant to take on household duties.</p>
<h3>Idea</h3>
<p>To help strike a fairer family life balance, ŠKODA created the Parent Taxi app, which, using GPS tracking technology, allows parents to charge their kids in chores for the distance they travel taking them to extracurricular activities.</p>
<h3>Execution</h3>
<p>A free to download IOS & Android App was created, supported by an instructional video featuring well-known parent blogger Slummy Single Mummy.<br />
We launched the app at the start of the summer holidays, and distributed with the video, a series of images and a press release to media and influencers. All assets were also used across marcomms channels and included paid social media, targeted at parents.<br />
We developed a campaign landing page which housed all the content and drove traffic to ŠKODA website.<br />
In addition, we loaned ŠKODA SUVs out to media and influencers who have children. They then wrote up their experience of the app.</p>
<h3>Results</h3>
<ul>
<li>51 pieces of coverage (13 national)</li>
<li>42,000 article shares</li>
<li>4x high engagement Facebook community groups e.g. Pretty 52 (now Tyla)</li>
<li>8,852 social engagements</li>
<li>6,691 visitors to Karoq landing page</li>
<li>5,850 app downloads</li>
<li>199% increase on the average dwell time for ŠKODA.co.uk</li>
</ul>
</div>
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Triumph Motorcycles – Car Vs Bike

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<p><img class="aligncenter size-medium wp-image-6614" src="http://performancecomms.com/wp-content/uploads/2020/01/Screenshot-2020-01-07-at-10.08.44-298x300.png" alt="" width="298" height="300" srcset="http://performancecomms.com/wp-content/uploads/2020/01/Screenshot-2020-01-07-at-10.08.44-298x300.png 298w, http://performancecomms.com/wp-content/uploads/2020/01/Screenshot-2020-01-07-at-10.08.44-150x150.png 150w, http://performancecomms.com/wp-content/uploads/2020/01/Screenshot-2020-01-07-at-10.08.44-398x400.png 398w, http://performancecomms.com/wp-content/uploads/2020/01/Screenshot-2020-01-07-at-10.08.44.png 551w" sizes="(max-width: 298px) 100vw, 298px" /></p>
<p><img class="aligncenter size-medium wp-image-6615" src="http://performancecomms.com/wp-content/uploads/2020/01/Triumph-Car-Vs-Bike-300x169.png" alt="" width="300" height="169" srcset="http://performancecomms.com/wp-content/uploads/2020/01/Triumph-Car-Vs-Bike-300x169.png 300w, http://performancecomms.com/wp-content/uploads/2020/01/Triumph-Car-Vs-Bike-1024x575.png 1024w, http://performancecomms.com/wp-content/uploads/2020/01/Triumph-Car-Vs-Bike-768x432.png 768w, http://performancecomms.com/wp-content/uploads/2020/01/Triumph-Car-Vs-Bike-600x337.png 600w, http://performancecomms.com/wp-content/uploads/2020/01/Triumph-Car-Vs-Bike.png 1500w" sizes="(max-width: 300px) 100vw, 300px" /> </div>
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<h3>Objectives:</h3>
<p>The Scrambler 1200 had been released a year ago to great fanfare. It received great acclaim amongst bike fans however Triumph wanted to look to reinvigorate interest in the bike and were keen to show off the capability and fun of the bike, specifically targeting the majority of bikers that don’t read the bike press. Additionally, we had to raise awareness of the Triumph owned adventure centre in Wales.</p>
<h3>Activation</h3>
<p>We arranged two media exclusives with Autocar and Top Gear (199k bikers in the UK regularly consume these two titles). The titles brought down cars relevant to their titles and participated in a race around the adventure rider against our Scrambler 1200. They both filmed the race and created some great content.</p>
<h3>Results</h3>
<p>As well as repeat coverage in Autocar, the online articles reached 22.3k people and generated well over half a million video views.</p>
</div>
</div>

Triumph Motorcycles – Bobber Build Off 2019

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<p><img class="aligncenter size-medium wp-image-6609" src="http://performancecomms.com/wp-content/uploads/2020/01/Bobber-Build-off-Pipes-300x172.png" alt="" width="300" height="172" srcset="http://performancecomms.com/wp-content/uploads/2020/01/Bobber-Build-off-Pipes-300x172.png 300w, http://performancecomms.com/wp-content/uploads/2020/01/Bobber-Build-off-Pipes.png 424w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p><img class="aligncenter size-medium wp-image-6607" src="http://performancecomms.com/wp-content/uploads/2020/01/Bobber-Build-off-Winners-300x172.png" alt="" width="300" height="172" srcset="http://performancecomms.com/wp-content/uploads/2020/01/Bobber-Build-off-Winners-300x172.png 300w, http://performancecomms.com/wp-content/uploads/2020/01/Bobber-Build-off-Winners.png 424w" sizes="(max-width: 300px) 100vw, 300px" /> </div>
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<h3>Objectives:</h3>
<ul>
<li>Reinvigorate interest in the Bobber and the vast array of personalisation options</li>
<li>Engage dealer network to demonstrate capabilities beyond servicing</li>
<li>Tap into custom audience currently dominated by Harley-Davidson</li>
<li>Drive traffic and leads to the website</li>
</ul>
<h3>Activation:</h3>
<p>National customisation campaign to engage dealers to show off their customisation skills.</p>
<p><strong>Phase 1</strong> – Dealers customise Bobbers. Roving photographer captured content for promotion on social, CRM and website.</p>
<p><strong>Phase 2</strong> – Customised bikes displayed at Bike Shed festival before opened to a public vote on TGB social channels. Winning bike selected by judging panel and winner announced at DGR Ride.</p>
<h3>Results:</h3>
<p>13 dealers engaged to produce 13 unique styled bikes. This resulted in 26 pieces of video content along with hundreds of images to populate a campaign page allowing customers to explore the bike and the build process.</p>
<p>Campaign on social maintained strong engagement throughout the month long voting period to deliver 1.2m Impressions and 76.7k Video views. Engagement on the posts was strong with 8.6k Likes/comments/shares</p>
</div>
</div>

Nissan – Electric Taxi

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<div class="one-third"><img class="aligncenter size-medium wp-image-6599" src="http://performancecomms.com/wp-content/uploads/2019/12/Dynamo-Logo.png" alt="" width="220" height="162" /><img class="aligncenter size-medium wp-image-6596" src="http://performancecomms.com/wp-content/uploads/2019/12/Nissan-Electric-Taxi-1-300x197.png" alt="" width="300" height="197" srcset="http://performancecomms.com/wp-content/uploads/2019/12/Nissan-Electric-Taxi-1-300x197.png 300w, http://performancecomms.com/wp-content/uploads/2019/12/Nissan-Electric-Taxi-1.png 329w" sizes="(max-width: 300px) 100vw, 300px" /> <img class="aligncenter size-medium wp-image-6597" src="http://performancecomms.com/wp-content/uploads/2019/12/Nissan-Electric-Taxi-2-300x194.png" alt="" width="300" height="194" srcset="http://performancecomms.com/wp-content/uploads/2019/12/Nissan-Electric-Taxi-2-300x194.png 300w, http://performancecomms.com/wp-content/uploads/2019/12/Nissan-Electric-Taxi-2.png 337w" sizes="(max-width: 300px) 100vw, 300px" /> <img class="aligncenter size-medium wp-image-6598" src="http://performancecomms.com/wp-content/uploads/2019/12/Nissan-Electric-Taxi-3-300x174.png" alt="" width="300" height="174" srcset="http://performancecomms.com/wp-content/uploads/2019/12/Nissan-Electric-Taxi-3-300x174.png 300w, http://performancecomms.com/wp-content/uploads/2019/12/Nissan-Electric-Taxi-3.png 375w" sizes="(max-width: 300px) 100vw, 300px" /> </div>
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<p style="text-align: center;">Dynamo launches the UK’s first Transport for London-approved 100% electric taxi, based on the award-winning Nissan e-NV200</p>
<ul>
<li>Create <strong>brand awareness</strong> and <strong>raise the profile</strong> of Dynamo Taxi</li>
<li>Launch to UK media the <strong>first Transport for London-approved 100% electric taxi</strong>, based on the award-winning Nissan e-NV200</li>
<li>Showcase key product benefits to <strong>drive sales within the taxi market </strong></li>
<li>Dynamo sought to gain <strong>national media coverage</strong> for the launch – with the Taxi to be sold across the UK</li>
<li>Creation of a series of <strong>photo and video assets</strong>, highlighting the Dynamo Taxi’s key features and practical use for London’s taxi drivers</li>
<li>Media launch event at London City Hall, attended by over <strong>80 leading media titles, and industry professionals</strong>, alongside the Mayor of London, Sadiq Khan, and Minister for the Future of Transport, George Freeman</li>
<li>News release announcing the launch of the Dynamo Taxi, sold-in using a<strong> targeted media approach</strong> to ensure content reached key national and specialist trade press</li>
<li><strong>Over 70 pieces</strong> of coverage, including <strong>13 national titles</strong></li>
<li>Combined print and online reach of <strong>over 5 million</strong></li>
<li>Dynamo Taxi orders have more than <strong>doubled</strong> since launch, exceeding 2019 targets</li>
<li><strong>Dynamo Taxi profile has risen exponentially</strong> among key industry associates and stakeholders, leading to further business investment<br />
</div>
</div></li>
</ul>

What Car? – Gone in 10 Seconds

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<p><img class="aligncenter size-medium wp-image-6590" src="http://performancecomms.com/wp-content/uploads/2019/12/WC-Gone-in-10-seconds-300x139.png" alt="" width="300" height="139" srcset="http://performancecomms.com/wp-content/uploads/2019/12/WC-Gone-in-10-seconds-300x139.png 300w, http://performancecomms.com/wp-content/uploads/2019/12/WC-Gone-in-10-seconds-1024x476.png 1024w, http://performancecomms.com/wp-content/uploads/2019/12/WC-Gone-in-10-seconds-768x357.png 768w, http://performancecomms.com/wp-content/uploads/2019/12/WC-Gone-in-10-seconds-600x279.png 600w, http://performancecomms.com/wp-content/uploads/2019/12/WC-Gone-in-10-seconds.png 1500w" sizes="(max-width: 300px) 100vw, 300px" /> <img class="aligncenter size-full wp-image-6588" src="http://performancecomms.com/wp-content/uploads/2019/12/WhatCar-Sun-Coverage.png" alt="" width="249" height="222" /> <img class="aligncenter size-full wp-image-6589" src="http://performancecomms.com/wp-content/uploads/2019/12/Picture-1.png" alt="" width="212" height="233" /><br />
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<p style="text-align: center;">What Car? research shows some of the latest and most popular models with keyless entry can be broken into in just seconds</p>
<ul>
<li>Car theft rates in England and Wales have reached an eight-year high, with more than <strong>106,000 cars stolen</strong> in 2018 alone</li>
<li>Vehicles fitted with keyless entry and start technology have been particularly targeted<br />
What Car? wanted to increase its SEO rankings on vehicle security, and strengthen its position as the UK’s leading consumer champion</li>
<li>Editorial feature showcasing What Car? bespoke car security research findings – The <strong>UK’s newest and most popular models are among the cars most vulnerable to keyless car theft – with some vehicles broken into in just 10 seconds</strong></li>
<li><strong>SEO targeted news release and video</strong> issued to key industry and national media, outlining the popular models susceptible to keyless car theft</li>
<li>Broadcast Alert issued and pre-sold <strong>using a targeted approach to secure interviews with the What Car? team on national television and radio</strong></li>
<li><strong>169+ pieces of coverage</strong>, reaching an audience of <strong>over 4 million</strong>, and broadcast audience of almost <strong>200 million</strong></li>
<li>Six key interviews secured, including BBC News channel and BBC Radio 5Live. 120 follow links generated from all coverage, including links from BBC and iNews</li>
<li>What Car? moved from previously being unranked for car security keywords, to being <strong>ranked in the top 5</strong></li>
<li>Shortlisted for Best use of PR in an SEO campaign</li>
<li>The video on What Car? YouTube channel received over 160,000 views<br />
</div>
</div></li>
</ul>

Land Rover – Addressing The Isle of Mull

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<h4>Results…so far</h4>
<p style="text-align: left;"><div class="w-counter" data-count="1995" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">1995</div>
							<h6 class="w-counter-title">Plaques Delivered</h6>
						</div>
					</div>
<div class="w-counter" data-count="37" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">37</div>
							<h6 class="w-counter-title">Pieces of coverage</h6>
						</div>
					</div>
<div class="w-counter" data-count="1.47" data-prefix="" data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">1.47m</div>
							<h6 class="w-counter-title">Coverage Views</h6>
						</div>
					</div>
<div class="w-counter" data-count="134" data-prefix="" data-suffix="+">
						<div class="w-counter-h">
							<div class="w-counter-number">134+</div>
							<h6 class="w-counter-title">Social Shares</h6>
						</div>
					</div>
<div class="w-counter" data-count="20" data-prefix="" data-suffix="k+">
						<div class="w-counter-h">
							<div class="w-counter-number">20k+</div>
							<h6 class="w-counter-title">Video Views</h6>
						</div>
					</div>
</div>
<div class="two-thirds">
<h4>The Brief</h4>
<ul>
<li>
<div>How can Land Rover use its deep reserves of talent and technological innovation to drive positive social impact, specifically in remote communities</div>
</li>
</ul>
<h4>Insight</h4>
<ul>
<li>
<div>Land Rover has been a pioneer in remote communities for 70 years</div>
</li>
<li>
<div>One of the main issues in these areas is the provision of medical services as it can be difficult to find patients, which costs precious minutes to first responders</div>
</li>
</ul>
<h4>Creative</h4>
<ul>
<li>
<div>Jaguar Land Rover to become a Global Automotive Humanitarian partner to what3words</div>
</li>
<li>
<div>Address the whole Isle of Mull, delivering unique 3-word address plaques to the homes of 2,667 inhabitants in a world first healthcare response</div>
</li>
<li>
<div>Spearhead a community outreach programme to promote the benefits this new addressing system brings to their lives</div>
</li>
</ul>
<h4>Content</h4>
<ul>
<li>A hero video introduced the context and scope of the activity and followed the team of volunteers and fleet of vehicles on their mission to deliver a 3-word address to every house on the island</li>
<li>The hero video was accompanied by social edits and imagery</li>
<li>A journalist from Scottish broadsheet the Daily Record spent a day accompanying one of our volunteers and reported on the activity</li>
</ul>
<h4>Delivery</h4>
<ul>
<li>A press release with a link to the video and curated selection of imagery was shared with global markets for distribution to media. The video and imagery were also posted on both brands’ social channels</li>
</ul>
</div>
</div>
<p style="text-align: left;">

The Wolf Run

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<div class="one-third">
<div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/354229574?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div>
<p><img class="aligncenter size-full wp-image-5796" src="http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_.jpg" alt="" width="3167" height="2630" srcset="http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_.jpg 3167w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_-300x249.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_-768x638.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_-1024x850.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_-482x400.jpg 482w" sizes="(max-width: 3167px) 100vw, 3167px" /> <img class="aligncenter size-full wp-image-5797" src="http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_.jpg" alt="" width="3789" height="3124" srcset="http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_.jpg 3789w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-300x247.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-768x633.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-1024x844.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-485x400.jpg 485w" sizes="(max-width: 3789px) 100vw, 3789px" /><img class="aligncenter size-full wp-image-5800" src="http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_.jpg" alt="" width="7888" height="4736" srcset="http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_.jpg 7888w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-300x180.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-768x461.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-1024x615.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-600x360.jpg 600w" sizes="(max-width: 7888px) 100vw, 7888px" /> </div>
<div class="two-thirds">
<h4>The Brief</h4>
<ul>
<li>Launch Wolf Run’s new event in Sussex, their first event outside of the Midlands</li>
<li>Promote new spring event to relevant audience in South East England & drive sales</li>
</ul>
<h4>Insight</h4>
<ul>
<li>81% of 30-40 year old target market don’t spend much time with friends</li>
<li>46% struggle with work life balance</li>
<li>75% use social media to keep in touch with friends</li>
<li>93% think regular exercise is key to staying healthy</li>
</ul>
<h4>Creative</h4>
<ul>
<li>Wolf Run to provide the focus and ideal reason to <b>‘</b><b>Get the pack back together’</b></li>
<li><b></b>Launch with iconic ‘Wolf Pack’ that resonates with our target audience:</li>
<li>x3 2003 Rugby World Cup Winners
<ul>
<li>Tindall, Greenwood & Back</li>
</ul>
</li>
</ul>
<h4>Content</h4>
<ul>
<li>Launched with video content of ambassadors tackling the Wolf Run</li>
<li>Ambassadors to run with public on opening day of new event</li>
<li>Multiple videos, including team anecdotes, drive ongoing social and digital marketing content</li>
</ul>
<h4>Delivery</h4>
<ul>
<li>Pre-Six Nations interviews offered to key target media to drive awareness</li>
<li>Sport, news & ‘what’s on’ coverage delivery</li>
<li>Ambassador social media support</li>
</ul>
</div>
</div>
<div class="g-cols offset_default">
<h4>Results…so far</h4>
<p style="text-align: left;"><div class="w-counter" data-count="43" data-prefix="" data-suffix="k">
						<div class="w-counter-h">
							<div class="w-counter-number">43k</div>
							<h6 class="w-counter-title">Video Views</h6>
						</div>
					</div>
<div class="w-counter" data-count="5" data-prefix="" data-suffix="m+">
						<div class="w-counter-h">
							<div class="w-counter-number">5m+</div>
							<h6 class="w-counter-title">Estimated Coverage Views</h6>
						</div>
					</div>
<div class="w-counter" data-count="3" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">3</div>
							<h6 class="w-counter-title">National Exclusives</h6>
						</div>
					</div>
<div class="w-counter" data-count="1000" data-prefix="" data-suffix="+">
						<div class="w-counter-h">
							<div class="w-counter-number">1000+</div>
							<h6 class="w-counter-title">Sales</h6>
						</div>
					</div>
<div class="w-counter" data-count="270" data-prefix="" data-suffix="+">
						<div class="w-counter-h">
							<div class="w-counter-number">270+</div>
							<h6 class="w-counter-title">Coverage</h6>
						</div>
					</div>
<p style="text-align: left;"></div>

ŠKODA UK – Cardboard KAROQ

<div class="g-cols offset_default">
<div class="one-half"><div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/353527011?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div></div>
<div class="one-half">
<p>We were tasked with building awareness and buzz for SKODA and the all-new Karoq.  We created an integrated campaign that would increase share of voice and therefore brand awareness by securing coverage in auto and non-auto media and generating higher share of voice.</p>
<p>Leveraging SKODA’s ‘Driven by Something Different’ credentials, we made the most child-friendly SUV… entirely out of cardboard. Why? As well as building a campaign that would appeal to our target family audience, SKODA commissioned research revealed that over 70% of children have built their own cardboard creations with nearly half of them preferring the craft to their shop bought toys.</p>
<p>To get potential customers into the sales funnel we produced mini simplified versions that were available at dealerships. We also seeded the giveaways to top tier media and parent influencers who then created UGC that was shared across social – building even further buzz.</p>
</div>
</div>

Triumph Motorcycles – A2 Advertising

<div class="g-cols offset_default">
<div class="one-third"> <div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/351137101?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div> </div>
<div class="two-thirds">
<h3>Background</h3>
<p>Young riders are often overlooked in advertising but are an important next generation of the industry. Triumph wanted to create a series of adverts that the under 25-year-old audience could identify with.</p>
<h3>Idea</h3>
<p>We created a series of 3 videos featuring young actors in situations that would be identifiable to our audience (meeting friends from college, playing 5-a-side football, and escaping the city). Each video linked to a specific model available and allowed us to target the audience on Facebook with specific interests as well as demographic.</p>
<h3>Results</h3>
<p>Awareness – 285.2k people reached<br />
<strong>Action – 661 leads generated at a cost per lead of £4.53</strong></p>
</div>
</div>

Cooper Tires – Reaction Challenge

<div class="g-cols offset_default">
<div class="one-third">
<div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/354230052?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div>
<img class="aligncenter size-full wp-image-5771" src="http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2.jpg" alt="" width="5637" height="3758" srcset="http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2.jpg 5637w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2-300x200.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2-768x512.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2-1024x683.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2-600x400.jpg 600w" sizes="(max-width: 5637px) 100vw, 5637px" /> <img class="aligncenter size-full wp-image-5772" src="http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3.jpg" alt="" width="4723" height="3149" srcset="http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3.jpg 4723w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3-300x200.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3-768x512.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3-1024x683.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3-600x400.jpg 600w" sizes="(max-width: 4723px) 100vw, 4723px" /> <img class="aligncenter size-full wp-image-5773" src="http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4.jpg" alt="" width="5039" height="3359" srcset="http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4.jpg 5039w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4-300x200.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4-768x512.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4-1024x683.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4-600x400.jpg 600w" sizes="(max-width: 5039px) 100vw, 5039px" /></p>
</div>
<div class="two-thirds">
<h4>The Brief</h4>
<ul>
<li>Increase Cooper Tires’ brand recognition within the football market, via their sponsorship of Arsenal</li>
<li>Engage consumers with no advertising spend</li>
</ul>
<h4>Insight</h4>
<ul>
<li>Fans want to see their players in action, trying new things within a footballing remit</li>
<li>Seeing how accurate pro players are under pressure is thrilling and engaging to watch</li>
</ul>
<h4>Creative</h4>
<ul>
<li>Similar to the reaction game ‘Batak’, we created a structure that featured the product and fitted within a football goal to test Arsenal players’ accuracy and reactions under pressure</li>
</ul>
<h4>Content</h4>
<ul>
<li>Video & image content of players taking on the challenge</li>
<li>Imagery for social media and inclusion within press release</li>
</ul>
<h4>Delivery</h4>
<ul>
<li>Sport & front-end news delivery</li>
<li>Influencers invited on-site to try the challenge & share on social media</li>
</ul>
</div>
</div>
<div class="g-cols offset_default">
<h4>Results</h4>
<p style="text-align: left;"><div class="w-counter" data-count="9.4" data-prefix="" data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">9.4m</div>
							<h6 class="w-counter-title">Total Reach</h6>
						</div>
					</div>
<div class="w-counter" data-count="41" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">41</div>
							<h6 class="w-counter-title">Pieces of coverage</h6>
						</div>
					</div>
<div class="w-counter" data-count="5.3" data-prefix="Over " data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">Over 5.3m</div>
							<h6 class="w-counter-title">Organic Video Views</h6>
						</div>
					</div>
<p style="text-align: left;"></div>

DS Automobiles – Contactless Payment Car Key

<div class="g-cols offset_default">
<div class="one-third">
<div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/354232126?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div>
<img class="aligncenter size-full wp-image-5778" src="http://performancecomms.com/wp-content/uploads/2018/04/4-DSC_8388-Edit.jpg" alt="" width="4500" height="3094" srcset="http://performancecomms.com/wp-content/uploads/2018/04/4-DSC_8388-Edit.jpg 4500w, http://performancecomms.com/wp-content/uploads/2018/04/4-DSC_8388-Edit-300x206.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/4-DSC_8388-Edit-768x528.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/4-DSC_8388-Edit-1024x704.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/4-DSC_8388-Edit-582x400.jpg 582w" sizes="(max-width: 4500px) 100vw, 4500px" /> <img class="aligncenter size-full wp-image-5779" src="http://performancecomms.com/wp-content/uploads/2018/04/7-DSC_8865.jpg" alt="" width="4863" height="3084" srcset="http://performancecomms.com/wp-content/uploads/2018/04/7-DSC_8865.jpg 4863w, http://performancecomms.com/wp-content/uploads/2018/04/7-DSC_8865-300x190.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/7-DSC_8865-768x487.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/7-DSC_8865-1024x649.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/7-DSC_8865-600x381.jpg 600w" sizes="(max-width: 4863px) 100vw, 4863px" /> <img class="aligncenter size-full wp-image-5780" src="http://performancecomms.com/wp-content/uploads/2018/04/DSC_8418-Edit.jpg" alt="" width="4782" height="3136" srcset="http://performancecomms.com/wp-content/uploads/2018/04/DSC_8418-Edit.jpg 4782w, http://performancecomms.com/wp-content/uploads/2018/04/DSC_8418-Edit-300x197.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/DSC_8418-Edit-768x504.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/DSC_8418-Edit-1024x672.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/DSC_8418-Edit-600x393.jpg 600w" sizes="(max-width: 4782px) 100vw, 4782px" /></p>
</div>
<div class="two-thirds">
<h4>The Brief</h4>
<ul>
<li>Promote DS 3 Connected Chic model</li>
<li>Showcase the brand’s advanced technology and connectivity features</li>
<li>Support sales funnel</li>
</ul>
<h4>Insight</h4>
<ul>
<li>86% of females aged 25-45 hold a full driving license</li>
<li>67% visit major shopping centers</li>
<li>55% use contactless payment</li>
</ul>
<h4>Creative</h4>
<ul>
<li>DS Automobiles partners with bPay by Barclaycard to launch the UK’s first contactless payment car key</li>
<li>2 in 1 solution</li>
<li>bPay 10th Anniversary</li>
</ul>
<h4>Content</h4>
<ul>
<li>Hero video and imagery showing the contactless payment car key</li>
<li>Use on all DS channels</li>
<li>Filming took place in Westfield London, a DS partner</li>
</ul>
<h4>Delivery</h4>
<ul>
<li>Targeted lifestyle, automotive and national media</li>
<li>bPay support with finance media</li>
<li>Social and digital promotion</li>
</ul>
</div>
</div>
<div class="g-cols offset_default">
<h4>Results</h4>
<p>Contactless car key is now in production</p>
<p style="text-align: left;"><div class="w-counter" data-count="9" data-prefix="" data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">9m</div>
							<h6 class="w-counter-title">PR & Social Reach</h6>
						</div>
					</div>
<div class="w-counter" data-count="200" data-prefix="" data-suffix="+">
						<div class="w-counter-h">
							<div class="w-counter-number">200+</div>
							<h6 class="w-counter-title">Coverage - Online & Print</h6>
						</div>
					</div>
<div class="w-counter" data-count="65" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">65</div>
							<h6 class="w-counter-title">Car Configurations</h6>
						</div>
					</div>
<div class="w-counter" data-count="3" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">3</div>
							<h6 class="w-counter-title">Test Drives</h6>
						</div>
					</div>
<p style="text-align: left;"></div>

Land Rover – Taming the Tide

<div class="g-cols offset_default">
<div class="one-third"> <div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/353338630?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div> </div>
<div class="two-thirds">
<h4>The Brief</h4>
<ul>
<li>Create a piece of launch content for new Range Rover Sport PHEV</li>
<li>Demonstrate no loss in traditional all-terrain capability as a result of its plug-in hybrid electric powertrain</li>
</ul>
<h4>Insight</h4>
<ul>
<li>Customer-base was identified as being inclined towards challenging themselves – both in their job and their hobbies</li>
<li>Obsessed with measurement to ensure they achieved their goals.</li>
<li>Also leaned towards physical hobbies such as swimming & running</li>
</ul>
<h4>Creative</h4>
<ul>
<li>Partnered with former-Olympic swimmer Keri-Anne Payne and fitness influencer Ross Edgley to race a Range Rover Sport (and the tide) from the mainland to Burgh Island as the swimmers tackled 1.5km of open water and the car drove inland before crossing a coastal causeway at high tide.</li>
</ul>
<h4>Content</h4>
<ul>
<li>A hero video detailed the race, supported by editorial imagery and a press release.</li>
<li>Both influencers were also engaged for their social reach (combined 600k+ follower base) and supplied with content to post on their channels – including imagery, video and blog posts.</li>
</ul>
<h4>Delivery</h4>
<ul>
<li>A press release with a link to the video and curated selection of imagery was sent out to Land Rover markets and distributed to global media.</li>
<li>The video and imagery was also posted on Land Rover social channels and those of the two talents.</li>
</ul>
<h4>Results</h4>
<p style="text-align: left;"><div class="w-counter" data-count="3.8" data-prefix="" data-suffix="m+">
						<div class="w-counter-h">
							<div class="w-counter-number">3.8m+</div>
							<h6 class="w-counter-title">Coverage Views</h6>
						</div>
					</div>
<div class="w-counter" data-count="2.6" data-prefix="" data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">2.6m</div>
							<h6 class="w-counter-title">Video views</h6>
						</div>
					</div>
<div class="w-counter" data-count="4" data-prefix="" data-suffix="th">
						<div class="w-counter-h">
							<div class="w-counter-number">4th</div>
							<h6 class="w-counter-title">Most viewed video on official channel</h6>
						</div>
					</div>
</div>
</div>

The Gym Group – HIIT 100

<div class="g-cols offset_default">
<div class="one-third">
<p><img class="size-full wp-image-5789" src="http://performancecomms.com/wp-content/uploads/2018/04/Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout-2.jpg" alt="" width="4425" height="2643" srcset="http://performancecomms.com/wp-content/uploads/2018/04/Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout-2.jpg 4425w, http://performancecomms.com/wp-content/uploads/2018/04/Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout-2-300x179.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout-2-768x459.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout-2-1024x612.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout-2-600x358.jpg 600w" sizes="(max-width: 4425px) 100vw, 4425px" /></p>
<p><img class="aligncenter size-full wp-image-5790" src="http://performancecomms.com/wp-content/uploads/2018/04/INFOGRAPHIC-Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout.jpg" alt="" width="874" height="1772" srcset="http://performancecomms.com/wp-content/uploads/2018/04/INFOGRAPHIC-Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout.jpg 874w, http://performancecomms.com/wp-content/uploads/2018/04/INFOGRAPHIC-Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout-148x300.jpg 148w, http://performancecomms.com/wp-content/uploads/2018/04/INFOGRAPHIC-Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout-768x1557.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/INFOGRAPHIC-Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout-505x1024.jpg 505w, http://performancecomms.com/wp-content/uploads/2018/04/INFOGRAPHIC-Double-Paralympic-Champion-Jonnie-Peacock-introduces-dance-inspired-workout-197x400.jpg 197w" sizes="(max-width: 874px) 100vw, 874px" /><br />
</div>
<div class="two-thirds">
<h4>The Brief</h4>
<ul>
<li>Utilise ambassador Jonnie Peacock to raise awareness of The Gym Group and the opening of 100th gym</li>
<li>Create enduring content for YouTube channel</li>
</ul>
<h4>Insight</h4>
<ul>
<li>Celebrities have a huge media appeal whilst appearing on Strictly Come Dancing</li>
<li>Viewers feel inspired to take on dance-related classes during the Strictly season</li>
</ul>
<h4>Creative</h4>
<ul>
<li>Create a HIIT workout designed to help build fitness for ballroom dancing, without any Strictly mentions</li>
<li>Maximise news-worthiness of Jonnie with media</li>
</ul>
<h4>Content</h4>
<ul>
<li>Video content explaining setup of the day</li>
<li>Photography uploaded to PA newswire</li>
<li>Infographic demonstrating the workout</li>
<li>‘Sauce’ video showcasing classes from around the country</li>
</ul>
<h4>Delivery</h4>
<ul>
<li>Media interviews with image and credit</li>
<li>Sell-in of press release, image, infographic and YouTube link</li>
<li>Content shared across social media, inc. FB Live interview</li>
</ul>
</div>
</div>
<div class="g-cols offset_default">
<h4>Results</h4>
<p style="text-align: left;"><div class="w-counter" data-count="95" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">95</div>
							<h6 class="w-counter-title">Pieces of Coverage</h6>
						</div>
					</div>
<div class="w-counter" data-count="8" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">8</div>
							<h6 class="w-counter-title">Media Interviews</h6>
						</div>
					</div>
<div class="w-counter" data-count="3" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">3</div>
							<h6 class="w-counter-title">Pieces of National Coverage</h6>
						</div>
					</div>
<div class="w-counter" data-count="74.5" data-prefix="" data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">74.5m</div>
							<h6 class="w-counter-title">Reach</h6>
						</div>
					</div>
<p style="text-align: left;"></div>

Peugeot – World’s Smallest Dealership

<div class="g-cols offset_default">
<div class="one-third">
<div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/354233285?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div>
<img class="aligncenter size-full wp-image-5783" src="http://performancecomms.com/wp-content/uploads/2018/04/WSD-308-rear.jpg" alt="" width="4835" height="3712" srcset="http://performancecomms.com/wp-content/uploads/2018/04/WSD-308-rear.jpg 4835w, http://performancecomms.com/wp-content/uploads/2018/04/WSD-308-rear-300x230.jpg 300w, http://performancecomms.com/wp-content/uploads/2018/04/WSD-308-rear-768x590.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/WSD-308-rear-1024x786.jpg 1024w, http://performancecomms.com/wp-content/uploads/2018/04/WSD-308-rear-521x400.jpg 521w" sizes="(max-width: 4835px) 100vw, 4835px" /> <img class="aligncenter size-full wp-image-5785" src="http://performancecomms.com/wp-content/uploads/2018/04/WSD-exterior.jpg" alt="" width="3712" height="5568" srcset="http://performancecomms.com/wp-content/uploads/2018/04/WSD-exterior.jpg 3712w, http://performancecomms.com/wp-content/uploads/2018/04/WSD-exterior-200x300.jpg 200w, http://performancecomms.com/wp-content/uploads/2018/04/WSD-exterior-768x1152.jpg 768w, http://performancecomms.com/wp-content/uploads/2018/04/WSD-exterior-683x1024.jpg 683w, http://performancecomms.com/wp-content/uploads/2018/04/WSD-exterior-400x600.jpg 400w, http://performancecomms.com/wp-content/uploads/2018/04/WSD-exterior-267x400.jpg 267w" sizes="(max-width: 3712px) 100vw, 3712px" /><br />
</div>
<div class="two-thirds">
<h4>The Brief</h4>
<ul>
<li>Promote PEUGEOT’s Order Online system which allows customers to order a car from almost anywhere</li>
<li>Create a low-cost campaign to secure PRIME coverage</li>
</ul>
<h4>Insight</h4>
<ul>
<li>The car buying journey is changing – online car buying is surging</li>
<li>Traditional dealer profits are being eroded by digital channels but Peugeot is embracing change</li>
</ul>
<h4>Creative</h4>
<ul>
<li>Design and create the World’s Smallest Dealership in a repurposed London phone box – a home for Order Online</li>
</ul>
<h4>Content</h4>
<ul>
<li>Hero and social videos, photography and news release</li>
<li>Landing page on Peugeot website</li>
</ul>
<h4>Delivery</h4>
<ul>
<li>Assets sold in to PRIME media and shared on social channels</li>
<li>Media day at Peugeot Russell Square</li>
<li>Peugeot Russell Square opened to the public for the month of September</li>
</ul>
</div>
</div>
<div class="g-cols offset_default">
<h4>Results</h4>
<p style="text-align: left;"><div class="w-counter" data-count="70" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">70</div>
							<h6 class="w-counter-title">Pieces of UK Coverage</h6>
						</div>
					</div>
<div class="w-counter" data-count="21" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">21</div>
							<h6 class="w-counter-title">PRIME Coverage</h6>
						</div>
					</div>
<div class="w-counter" data-count="25" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">25</div>
							<h6 class="w-counter-title">Linkbacks</h6>
						</div>
					</div>
<div class="w-counter" data-count="1300" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">1300</div>
							<h6 class="w-counter-title">Social Shares</h6>
						</div>
					</div>
<div class="w-counter" data-count="1.64" data-prefix="" data-suffix="Bn">
						<div class="w-counter-h">
							<div class="w-counter-number">1.64Bn</div>
							<h6 class="w-counter-title">Reach</h6>
						</div>
					</div>
<p style="text-align: left;"></div>

Formula E – Building Global Awareness

<div class="g-cols offset_default">
<div class="one-third">
<p><img class="size-medium wp-image-5463 aligncenter" src="http://performancecomms.com/wp-content/uploads/2017/08/2016-HKT-Hong-Kong-ePrix-action-2-300x200.jpg" alt="" width="300" height="200" srcset="http://performancecomms.com/wp-content/uploads/2017/08/2016-HKT-Hong-Kong-ePrix-action-2-300x200.jpg 300w, http://performancecomms.com/wp-content/uploads/2017/08/2016-HKT-Hong-Kong-ePrix-action-2-768x512.jpg 768w, http://performancecomms.com/wp-content/uploads/2017/08/2016-HKT-Hong-Kong-ePrix-action-2-1024x683.jpg 1024w, http://performancecomms.com/wp-content/uploads/2017/08/2016-HKT-Hong-Kong-ePrix-action-2-600x400.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p><img class="size-medium wp-image-5464 aligncenter" src="http://performancecomms.com/wp-content/uploads/2017/08/2017-Buenos-Aires-ePrix-Lucas-di-Grassi-on-the-podium-300x200.jpg" alt="" width="300" height="200" srcset="http://performancecomms.com/wp-content/uploads/2017/08/2017-Buenos-Aires-ePrix-Lucas-di-Grassi-on-the-podium-300x200.jpg 300w, http://performancecomms.com/wp-content/uploads/2017/08/2017-Buenos-Aires-ePrix-Lucas-di-Grassi-on-the-podium-768x512.jpg 768w, http://performancecomms.com/wp-content/uploads/2017/08/2017-Buenos-Aires-ePrix-Lucas-di-Grassi-on-the-podium-1024x683.jpg 1024w, http://performancecomms.com/wp-content/uploads/2017/08/2017-Buenos-Aires-ePrix-Lucas-di-Grassi-on-the-podium-600x400.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p><img class="aligncenter size-medium wp-image-5467" src="http://performancecomms.com/wp-content/uploads/2017/08/FANBOOST-300x200.jpg" alt="" width="300" height="200" srcset="http://performancecomms.com/wp-content/uploads/2017/08/FANBOOST-300x200.jpg 300w, http://performancecomms.com/wp-content/uploads/2017/08/FANBOOST-768x512.jpg 768w, http://performancecomms.com/wp-content/uploads/2017/08/FANBOOST-1024x683.jpg 1024w, http://performancecomms.com/wp-content/uploads/2017/08/FANBOOST-600x400.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p> </p>
</div>
<div class="two-thirds">
<h6></h6>
<h4>Brief</h4>
<p>Formula E asked us to raise awareness and understanding of the FIA Formula E Championship in key international markets. They were looking to re-position the Formula E brand, in its third season, as THE electric single-seater street racing series, by primarily targeting Sports Enthusiasts.</p>
<h4>Approach</h4>
<p>Following the global race schedule, we worked with local affiliate offices to develop an awareness building campaign reaching media / influencers across seven key markets, focusing on sports media in France, Germany, Brazil, Argentina, USA, Russia and Japan. Our aim was to make Formula E media friendly and accessible for local media and influencers by providing relevant and timely content. Key race preview information (Q&A, media materials), plus interviews with key stakeholders internally and the teams, built awareness and helped drive ticket sales. Engaged local and international influencers to help build local awareness amongst the target audience.</p>
<h4>Results</h4>
<p>740 pieces of content from 383 media (including 28 broadcast) were generated with an estimated reach of 7.5 billion people.</p>
<h3></div>
</div></h3>
<h4></h4>

Nissan Europe – BladeGlider

<div class="w-portfolio-item-details-content-preview">
												<img src="http://performancecomms.com/wp-content/uploads/2017/03/Nissan_BladeGlider_Margot_Shot_Closed.jpg" alt="Nissan Europe – BladeGlider">
											</div>
											<div class="w-portfolio-item-details-content-text">
												<h3>Nissan Europe – BladeGlider</h3>
												<p>Nissan is proud to unveil our new ambassador for Electric Vehicles and Intelligent Mobility, actress Margot Robbie. The Suicide Squad star was put through her paces racing the BladeGlider in Monaco. The 100% electric BladeGlider sportscar is the epitome of innovation and represents Nissan’s commitment to a zero emissions future. So strap yourself in for an exciting partnership with Margot Robbie.</p>
<p>At Nissan we are proudly the undisputed pioneers in electric. Join the electric revolution, and start driving the car of the future, today. Nissan’s pioneering range of 100% electric cars and vans offer top class performance.</p>

</div>

Nissan Europe – X-Trail 4Dogs

<div class="w-portfolio-item-details-content-preview">
												<div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/354629122?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div>
											</div>
											<div class="w-portfolio-item-details-content-text">
												<h3>Nissan Europe – X-Trail 4Dogs</h3>
												<p>Based on research conducted with the Kennel Club that found 90% of owners transport their dog in a car at least once a week and would buy a car that boasts dog-friendly features we built the ultimate dog friendly crossover to strengthen the Nissan X-Trail’s position as a family friendly vehicle, reliable and durable enough for all kinds of family adventures: Built to Build Families.</p>
<h6>Content Produced</h6>
<p><strong>Hero Video – </strong>Hero video showcasing the features of the Nissan X-Trail 4Dogs published on YouTube and translated into the G5 languages<br />
<strong>Images – </strong>Selection of images highlighting the features of the vehicle and showing dogs utilising those features<br />
<strong>Press Release – </strong>Press release announcing the unveil of Nissan X-Trail 4Dogs, distributed to pan-European media, including survey research from Kennel Club members to back up release</p>

</div>

Caterham Cars – LEGO Seven

<div class="g-cols offset_default">
<div class="one-half"> <div class="w-slider">
						<div class="fotorama" id="slider_198499"
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<a href="http://performancecomms.com/wp-content/uploads/2017/02/LEGO-Caterham-620R-2.jpg"><img src="http://performancecomms.com/wp-content/uploads/2017/02/LEGO-Caterham-620R-2.jpg" alt=""></a>
<a href="http://performancecomms.com/wp-content/uploads/2017/02/LEGO-Caterham-620R-12.jpg"><img src="http://performancecomms.com/wp-content/uploads/2017/02/LEGO-Caterham-620R-12.jpg" alt=""></a>
<a href="http://performancecomms.com/wp-content/uploads/2017/02/LEGO-Caterham-620R-7.jpg"><img src="http://performancecomms.com/wp-content/uploads/2017/02/LEGO-Caterham-620R-7.jpg" alt=""></a>
</div>
					</div>
<div class="w-video"><div class="w-video-h"><iframe width="420" height="315" src="//www.youtube.com/embed/l5HZLJZJ83M" frameborder="0" allowfullscreen></iframe></div></div>
</div>
<div class="one-half">
<h6>The Challenge</h6>
<ul>
<li>Promote the launch of a new Caterham Seven LEGO set</li>
<li>Drive awareness and consideration of the Caterham brand</li>
</ul>
<h6>Fan Insight</h6>
<ul>
<li>LEGO and Caterham fans have a lot in common; they both enjoy ‘building’, whether that’s a LEGO set or a car from kit form</li>
</ul>
<h6>Creative Solution</h6>
<ul>
<li>Produce a set of creative images which tell the story of the LEGO Caterham, shot in the Caterham factory with life-sized car parts made from LEGO. The images were to be used on both Caterham and LEGO channels.</li>
<li>A media event at Caterham’s flagship showroom was hosted by the LEGO designer.</li>
<li>Event activities included:
<ul>
<li>Q&A with LEGO designer</li>
<li>Design your own LEGO car build competition</li>
<li>Test drives in a Caterham Seven</li>
</ul>
</li>
<li>LEGO kits were sent to influencers and media for them to build their own Seven</li>
</ul>
<h6>Results</h6>
<ul>
<li>24.4 million campaign impressions</li>
<li>106 media articles and 2.5k tweets</li>
<li>240,000+ YouTube views on LEGO fan pages</li>
<li>3,000 people clicked on the website story; 43 clicked through to Caterham; 2 searched for a car to buy</li>
<li>100% positive sentiment</li>
<li>59.7k engagements online</li>
</ul>
</div>
</div>

Nissan/MCFC Job Swap

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<div class="one-half">
<div class="w-video"><div class="w-video-h"><a href="https://vimeo.com/performancecomms/review/354630093/8c6dc5ca61">https://vimeo.com/performancecomms/review/354630093/8c6dc5ca61</a></div></div>
<div class="w-slider">
						<div class="fotorama" id="slider_276510"
							data-shadows="false"
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							data-margin="0"
							data-loop="true"
							data-swipe="true" data-width="100%" data-arrows="always" data-nav="none" data-transition="slide">
<a href="http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-2.png"><img src="http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-2.png" alt=""></a>
<a href="http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-3.png"><img src="http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-3.png" alt=""></a>
<a href="http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-1.png"><img src="http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-1.png" alt=""></a>
</div>
					</div>
</div>
<div class="one-half">
<h6>The Challenge</h6>
<ul>
<li>To leverage Nissan’s MCFC sponsorship</li>
<li>To showcase its depth of driving talent from the Nissan GT Academy</li>
<li>Bring to life Nissan’s ‘innovation that excites’ positioning</li>
</ul>
<h6>Creative Solution</h6>
<ul>
<li>30% of 9-13 year olds believe footballers and racing drivers have the most exciting careers</li>
<li>Both football and motor sport fans love to see their heroes competing passionately out of normal context</li>
</ul>
<h6>The Results</h6>
<ul>
<li>Survey commissioned to understand what kids consider their dream job</li>
<li>4 x MCFC stars compete in dramatic car handling challenge at Etihad</li>
<li>Men & Women MCFC stars mentored by Nissan GT Academy driving stars</li>
<li>Star racing drivers put through their footballing paces by MCFC</li>
</ul>
<h3></div>
</div></h3>
<div class="g-cols offset_default">
<div class="one-half"><img class="alignnone wp-image-4923 size-full" src="http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-Results.png" alt="nissan-mcfc-job-swap-results" width="819" height="559" srcset="http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-Results.png 819w, http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-Results-300x205.png 300w, http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-Results-768x524.png 768w, http://performancecomms.com/wp-content/uploads/2017/02/Nissan-MCFC-Job-Swap-Results-586x400.png 586w" sizes="(max-width: 819px) 100vw, 819px" /></div>
<div class="one-half"><div class="w-video"><div class="w-video-h"><iframe width="420" height="315" src="//www.youtube.com/embed/bcHgs5V_3j8" frameborder="0" allowfullscreen></iframe></div></div></div>
</div>

Triumph Motorcycles – Flat Tracking with Foggy

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<div class="two-thirds">
<p class="subtitle"> Authentic Content Leads to Leads </p>
<h3>Background</h3>
<p>All too often our bikes Triumph bikes are shown in pristine showroom condition, pottering about town. However we know our riders are more adventurous. They want to get out and get muddy. Therefore we were tasked to come up with some content featuring our ambassador, Carl Fogarty, that did just that.</p>
<h3>Idea</h3>
<p>We took Carl and a Street Scrambler, one of the Modern Classic range, out to a flat tracking circuit. The Street Scrambler isn’t normally positioned as an off-road bike so it was great to show the capabilities of the bike and show our ambassador having fun on it.</p>
<p>We then used social advertising to help drive test ride requests</p>
<h3>Results</h3>
<p>Awareness – 57.8k people reached<br />
<strong>Action – 105 test ride requests generated at a cost per lead of £1.90</strong></p>
</div>
</div>

Middle East Case Studies

Bentley Motors – Bentayga Mulliner Pearl of The Gulf

<div class="g-cols offset_default">
<div class="one-third">
<p><img class="wp-image-6492 size-full alignleft" src="http://performancecomms.com/wp-content/uploads/2019/08/PEarl-of-Gulf.jpg" alt="" width="720" height="405" srcset="http://performancecomms.com/wp-content/uploads/2019/08/PEarl-of-Gulf.jpg 720w, http://performancecomms.com/wp-content/uploads/2019/08/PEarl-of-Gulf-300x169.jpg 300w, http://performancecomms.com/wp-content/uploads/2019/08/PEarl-of-Gulf-600x338.jpg 600w" sizes="(max-width: 720px) 100vw, 720px" /></p>
<p> </p>
</div>
<div class="two-thirds">
<h4>The Brief</h4>
<p>Raise awareness of the Bentayga model amongst an UHNW Middle East audience and drive sales of the Bentayga model.</p>
<h4>Insight</h4>
<p>Pearl diving is one of the Gulf’s proudest legacies.</p>
<p>The pearl is known as ‘the jewel of the Gulf’ and many countries across the region have a rich pearl diving heritage.</p>
<h4>Creative</h4>
<p>Inspired by one of the region’s oldest traditions with a deep-rooted local story-telling angle, we created one of the rarest Bentley models ever built.</p>
<p>Just five limited editions inspired by the Gulf’s pearling history; complete with intricate mother of pearl detailing and the finest, most luxurious materials.</p>
<h4>Content</h4>
<p>Product hero video with historic footage filmed in historic Emirati boat yard.</p>
<p>Global press release and hero imagery.</p>
<p>Launch event with live traditional pearling experience.</p>
<h4>Delivery</h4>
<p><strong>Online</strong></p>
<p>Visually powerful digital assets</p>
<p><strong>Offline</strong></p>
<p>Images and news story for traditional media</p>
<p><strong>Social</strong></p>
<p>Instagram-worthy local storytelling content used on Bentley Global channel</p>
</div>
</div>
<div class="g-cols offset_default">
<h4>Results</h4>
<p style="text-align: center;">A Regional Story the went Global</p>
<p style="text-align: left;"><div class="w-counter" data-count="931" data-prefix="+$" data-suffix="k">
						<div class="w-counter-h">
							<div class="w-counter-number">+$931k</div>
							<h6 class="w-counter-title">PR Value</h6>
						</div>
					</div>
<div class="w-counter" data-count="5" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">5</div>
							<h6 class="w-counter-title">Limited Editions built</h6>
						</div>
					</div>
<div class="w-counter" data-count="5" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">5</div>
							<h6 class="w-counter-title">Limited Editions Sold</h6>
						</div>
					</div>
<div class="w-counter" data-count="70" data-prefix="" data-suffix="+">
						<div class="w-counter-h">
							<div class="w-counter-number">70+</div>
							<h6 class="w-counter-title">Articles</h6>
						</div>
					</div>
<p style="text-align: left;"></div>

Continental – Activation AFC Asian Cup Sponsorship

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<div class="one-third">
<p><img class="aligncenter size-medium wp-image-6378" src="http://www.performancecomms.com/wp-content/uploads/2019/04/Contiental-AFC-Asian-Cup-300x169.png" alt="" width="300" height="169" srcset="http://performancecomms.com/wp-content/uploads/2019/04/Contiental-AFC-Asian-Cup-300x169.png 300w, http://performancecomms.com/wp-content/uploads/2019/04/Contiental-AFC-Asian-Cup-768x432.png 768w, http://performancecomms.com/wp-content/uploads/2019/04/Contiental-AFC-Asian-Cup-1024x576.png 1024w, http://performancecomms.com/wp-content/uploads/2019/04/Contiental-AFC-Asian-Cup-600x338.png 600w, http://performancecomms.com/wp-content/uploads/2019/04/Contiental-AFC-Asian-Cup.png 1999w" sizes="(max-width: 300px) 100vw, 300px" /></p>
</div>
<div class="two-thirds">
<h4>The Brief</h4>
<p>Activate Continental’s sponsorship of the AFC Asian Cup UAE 2019 to create significant positive PR coverage for the brand across the region</p>
<h4>Insight</h4>
<p>Continental had an allocation of mascot slots</p>
<p>The UAE is home to a large number of under-privileged and orphaned children</p>
<p>Launch of Continental’s Mascot Campaign</p>
<h4>Creative</h4>
<p>Partner with Emirates Red Crescent and UAE national team players</p>
<p>Give under-privileged kids a once-in-a-lifetime opportunity to be mascots at the Finals via a a 3 stage campaign:</p>
<ul>
<li>Launch;</li>
<li>Mascot selection;</li>
<li>Attendance</li>
</ul>
<h4>Content</h4>
<p>Press releases and features</p>
<p>Interviews with participating UAE football stars and charity spokespersons</p>
<p>Engaging event video</p>
<p>Creative photography</p>
<h4>Delivery</h4>
<p>Football activation at AFC 2019 Final Draw</p>
<p>Press conference to launch partnership with ERC</p>
<p>Mascot selection event for over 150 children, attended by media</p>
<p>Brand social media content</p>
<p>Follow-up story with Al Arabiya morning show before matches</p>
</div>
</div>
<div class="g-cols offset_default">
<h4>Results</h4>
<p style="text-align: left;"><div class="w-counter" data-count="14" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">14</div>
							<h6 class="w-counter-title">TV crews attended the various events</h6>
						</div>
					</div>
<div class="w-counter" data-count="88" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">88</div>
							<h6 class="w-counter-title">Mascots selected</h6>
						</div>
					</div>
<div class="w-counter" data-count="9.1" data-prefix="$" data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">$9.1m</div>
							<h6 class="w-counter-title">PR value</h6>
						</div>
					</div>
<div class="w-counter" data-count="90" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">90</div>
							<h6 class="w-counter-title">Pieces of broadcast / national coverage</h6>
						</div>
					</div>
<div class="w-counter" data-count="1.3" data-prefix="" data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">1.3m</div>
							<h6 class="w-counter-title">Views on Al Arabiya Social media</h6>
						</div>
					</div>
<p style="text-align: left;"></div>

Breitling – Legendary Future

<div class="g-cols offset_default">
<div class="one-third">
<p><img class="alignleft size-large wp-image-6259" src="http://www.performancecomms.com/wp-content/uploads/2019/03/Breitling-Launch-1024x575.png" alt="" width="1024" height="575" srcset="http://performancecomms.com/wp-content/uploads/2019/03/Breitling-Launch-1024x575.png 1024w, http://performancecomms.com/wp-content/uploads/2019/03/Breitling-Launch-300x169.png 300w, http://performancecomms.com/wp-content/uploads/2019/03/Breitling-Launch-768x432.png 768w, http://performancecomms.com/wp-content/uploads/2019/03/Breitling-Launch-600x337.png 600w, http://performancecomms.com/wp-content/uploads/2019/03/Breitling-Launch.png 1500w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
</div>
<div class="two-thirds">
<h4>The Brief</h4>
<p>Following the new ownership of Breitling and the appointment of watch brand aficionado, Georges Kern, in the summer of 2017, Performance was tasked with re-launching the new brand direction and the new Navitimer 8 model to media and Breitling’s retailers from across the GCC.</p>
<h4>Insight</h4>
<p>The event required a formal presentation to announce the future direction of the brand as well as aafternoon of exciting activities to allow the new Breitling team to meet the media and retailers. The activities needed to reflect Breitling’s future venture into the realms of Land, Sea and Air as well as the sense of adventure that the brand has always been known for.</p>
<h4>Creative</h4>
<p>Hosted at one of Dubai’s newest and most luxurious hotels, guests were immersed in Breitling’s remarkable heritage and ambitious future in a press conference hosted by Georges Kern. In an afternoon dedicated to Breitling’s three new worlds, guests were given the choice between a tandem sky dive over The Palm, an Excitor Flight above the city skyline or a luxurious yacht cruise around the Arabian Gulf.</p>
<h4>Content</h4>
<p>Performance Communications worked with a broadcast partner to create a VNR which was distributed in English and Arabic across the GCC. The event was also supported by a press release and images from both the event and the new Navitimer 8 model.</p>
<h4>Delivery</h4>
<p>Across the two days, 25 retailers and over 40 media and influencers were introduced to the new Breitling. The brand achieved significant results across traditional and social media platforms, as well as TV interviews with Bloomberg TV and CNBC Arabia, and print interviews with Arabian Business and The Rake Middle East.</p>
</div>
</div>
<div class="g-cols offset_default">
<h4>Results</h4>
<p style="text-align: left;"><div class="w-counter" data-count="25" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">25</div>
							<h6 class="w-counter-title">Retailers</h6>
						</div>
					</div>
<div class="w-counter" data-count="200" data-prefix="" data-suffix="m+">
						<div class="w-counter-h">
							<div class="w-counter-number">200m+</div>
							<h6 class="w-counter-title">Circulation</h6>
						</div>
					</div>
<div class="w-counter" data-count="5.33" data-prefix="" data-suffix="mins">
						<div class="w-counter-h">
							<div class="w-counter-number">5.33mins</div>
							<h6 class="w-counter-title">On Bloomberg TV</h6>
						</div>
					</div>
<div class="w-counter" data-count="2.35" data-prefix="" data-suffix="mins">
						<div class="w-counter-h">
							<div class="w-counter-number">2.35mins</div>
							<h6 class="w-counter-title">On CNBC Arabia</h6>
						</div>
					</div>
<div class="w-counter" data-count="40" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">40</div>
							<h6 class="w-counter-title">Media & Influencers</h6>
						</div>
					</div>
<p style="text-align: left;"></div>

ADNOC Abu Dhabi Marathon

<div class="g-cols offset_default">
<div class="one-third">
<p><img class="alignleft size-large wp-image-6254" src="http://www.performancecomms.com/wp-content/uploads/2019/03/Abu-Dhabi-Marathon-1024x576.png" alt="" width="1024" height="576" srcset="http://performancecomms.com/wp-content/uploads/2019/03/Abu-Dhabi-Marathon-1024x576.png 1024w, http://performancecomms.com/wp-content/uploads/2019/03/Abu-Dhabi-Marathon-300x169.png 300w, http://performancecomms.com/wp-content/uploads/2019/03/Abu-Dhabi-Marathon-768x432.png 768w, http://performancecomms.com/wp-content/uploads/2019/03/Abu-Dhabi-Marathon-600x338.png 600w, http://performancecomms.com/wp-content/uploads/2019/03/Abu-Dhabi-Marathon.png 1999w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
</div>
<div class="two-thirds">
<h4>The Brief</h4>
<ul>
<li>ADNOC and the Abu Dhabi Sports Council were launching the inaugural city marathon with ambitious aims of recruiting 6,000 runners in under 3 months</li>
<li>Promote new events to relevant audience in the UAE</li>
</ul>
<h4>Insight</h4>
<ul>
<li>Across the UAE there is a growing appetite for an active lifestyle and healthy living</li>
<li>Abu Dhabi is a global sporting destination and a city with a great amount of pride</li>
</ul>
<h4>Creative</h4>
<ul>
<li>Link city with marathon legends to build instant credibility</li>
<li>Maximise story angles with premium technical sponsors unique</li>
</ul>
<h4>Content</h4>
<ul>
<li>Targeted press releases to sports desks and listings / society outlets</li>
<li>Elite runner interviews – video & photo content generation</li>
<li>Iconic photo call</li>
</ul>
<h4>Delivery</h4>
<ul>
<li>2 pre-event press conferences to announce route and elite runners</li>
<li>Videos & photos released</li>
<li>On-site press centre and post-race press conference</li>
</ul>
</div>
</div>
<div class="g-cols offset_default">
<h4>Results</h4>
<p style="text-align: left;"><div class="w-counter" data-count="2.6" data-prefix="$" data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">$2.6m</div>
							<h6 class="w-counter-title">PR Value</h6>
						</div>
					</div>
<div class="w-counter" data-count="10" data-prefix="" data-suffix="k">
						<div class="w-counter-h">
							<div class="w-counter-number">10k</div>
							<h6 class="w-counter-title">Runners</h6>
						</div>
					</div>
<div class="w-counter" data-count="237" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">237</div>
							<h6 class="w-counter-title">Pieces of coverage</h6>
						</div>
					</div>
<div class="w-counter" data-count="7" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">7</div>
							<h6 class="w-counter-title">Intl Media fly-ins</h6>
						</div>
					</div>
<div class="w-counter" data-count="48" data-prefix="" data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">48m</div>
							<h6 class="w-counter-title">Estimated Coverage Reach</h6>
						</div>
					</div>
<p style="text-align: left;"></div>

Bentley – Peak of Luxury

<div class="g-cols offset_default">
<div class="one-third">
<img class="size-full wp-image-6178 aligncenter" src="http://www.performancecomms.com/wp-content/uploads/2019/01/Bentley-Peak-of-Luxury.jpg" alt="" width="720" height="405" srcset="http://performancecomms.com/wp-content/uploads/2019/01/Bentley-Peak-of-Luxury.jpg 720w, http://performancecomms.com/wp-content/uploads/2019/01/Bentley-Peak-of-Luxury-300x169.jpg 300w, http://performancecomms.com/wp-content/uploads/2019/01/Bentley-Peak-of-Luxury-600x338.jpg 600w" sizes="(max-width: 720px) 100vw, 720px" /><div class="w-video"><div class="w-video-h"><iframe width="420" height="315" src="//www.youtube.com/embed/YiLX_SvISko" frameborder="0" allowfullscreen></iframe></div></div>
</div>
<div class="two-thirds">
<h4>The Brief</h4>
<ul>
<li>A luxurious regional launch concept for the all-new Bentley Continental GT and Bentayga V8.</li>
<li>Raise awareness of the brand across the Middle East and drive sales of the new models</li>
</ul>
<h4>Insight</h4>
<ul>
<li>The region’s appetite for record-holding ‘world-firsts’</li>
<li>Jebel Jais, the UAE’s tallest mountain, is known for some of the best driving roads in the world</li>
<li>Regional trends in ‘Personalised Dining Experiences’</li>
</ul>
<h4>Creative</h4>
<ul>
<li>The Peak of Luxury was the highest fine-dining restaurant in Arabia – located on the summit of Jebel Jais.</li>
<li>Guests drove Bentley models on the mountain’s famous roads before enjoying an extraordinary dining experience</li>
</ul>
<h4>Content</h4>
<ul>
<li>Hero video published on Bentley’s global YouTube channel.</li>
<li>Global press release and imagery.</li>
<li>On-event film and photo crew facilitating bespoke content creation for guests</li>
</ul>
<h4>Delivery</h4>
<ul>
<li>Online
<ul>
<li>Hero film hosted on Bentley Global YouTube</li>
</ul>
</li>
<li>Offline
<ul>
<li>Images, infographic and news story for traditional media</li>
</ul>
</li>
<li>Social
<ul>
<li>Instagram story content for use on Bentley Global channel</li>
</ul>
</li>
</ul>
</div>
</div>
<div class="g-cols offset_default">
<h4>Results</h4>
<p style="text-align: left;"><div class="w-counter" data-count="35" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">35</div>
							<h6 class="w-counter-title">Qualified Prospects</h6>
						</div>
					</div>
<div class="w-counter" data-count="35" data-prefix="DHS " data-suffix="m">
						<div class="w-counter-h">
							<div class="w-counter-number">DHS 35m</div>
							<h6 class="w-counter-title">Worth of sales leads</h6>
						</div>
					</div>
<div class="w-counter" data-count="6" data-prefix="" data-suffix="">
						<div class="w-counter-h">
							<div class="w-counter-number">6</div>
							<h6 class="w-counter-title">New car sales</h6>
						</div>
					</div>
<p style="text-align: left;"><div class="w-counter" data-count="100" data-prefix="" data-suffix="%">
						<div class="w-counter-h">
							<div class="w-counter-number">100%</div>
							<h6 class="w-counter-title">SoV Increase</h6>
						</div>
					</div>
<div class="w-counter" data-count="80" data-prefix="" data-suffix="+">
						<div class="w-counter-h">
							<div class="w-counter-number">80+</div>
							<h6 class="w-counter-title">Articles</h6>
						</div>
					</div>
<div class="w-counter" data-count="2" data-prefix="" data-suffix="nd">
						<div class="w-counter-h">
							<div class="w-counter-number">2nd</div>
							<h6 class="w-counter-title">Most talked about brand amongst competitors</h6>
						</div>
					</div>
<p style="text-align: left;"></div>

Breitling – Military Precision

<div class="g-cols offset_default">
<div class="one-third"> <div class="w-slider">
						<div class="fotorama" id="slider_321410"
							data-shadows="false"
							data-glimpse="0"
							data-margin="0"
							data-loop="true"
							data-swipe="true" data-width="100%" data-arrows="always" data-nav="none" data-transition="slide">
<a href="http://performancecomms.com/wp-content/uploads/2016/12/Breitling-brings-the-spirit-of-the-adventurous-brand-to-life-with-a-military-and-aviation-themed-event-copy.jpg"><img src="http://performancecomms.com/wp-content/uploads/2016/12/Breitling-brings-the-spirit-of-the-adventurous-brand-to-life-with-a-military-and-aviation-themed-event-copy.jpg" alt=""></a>
<a href="http://performancecomms.com/wp-content/uploads/2016/12/Aviation-pioneer-Breitling-brought-its-passion-to-life-as-it-treated-guests-to-an-exclusive-helicopter-flight-copy.jpg"><img src="http://performancecomms.com/wp-content/uploads/2016/12/Aviation-pioneer-Breitling-brought-its-passion-to-life-as-it-treated-guests-to-an-exclusive-helicopter-flight-copy.jpg" alt=""></a>
<a href="http://performancecomms.com/wp-content/uploads/2016/12/The-Colt-Chronograph-Automatic-is-unveiled-at-the-Colt-Chronograph-Automatic-and-Colt-36-Middle-East-launch-event-copy.jpg"><img src="http://performancecomms.com/wp-content/uploads/2016/12/The-Colt-Chronograph-Automatic-is-unveiled-at-the-Colt-Chronograph-Automatic-and-Colt-36-Middle-East-launch-event-copy.jpg" alt=""></a>
<a href="http://performancecomms.com/wp-content/uploads/2016/12/Guests-experience-a-piece-of-the-models-military-history-with-a-personal-pistol-shooting-session-copy.jpg"><img src="http://performancecomms.com/wp-content/uploads/2016/12/Guests-experience-a-piece-of-the-models-military-history-with-a-personal-pistol-shooting-session-copy.jpg" alt=""></a>
</div>
					</div></div>
<div class="two-thirds">
<h6>The Challenge</h6>
<ul>
<li>We were briefed to come up with a concept for a launch activity to introduce two new Breitling models to the popular Colt collection: the Colt Chronograph Automatic for males and the Colt 36 for females.</li>
<li>Our objectives were to raise awareness of the Breitling brand and the two new models to both men and women in the Middle East and bring the adventure of Breitling to life through a unique launch event.</li>
</ul>
<h6>Fan Insight</h6>
<ul>
<li>Breitling is known for its sense of adventure and for its passion for the skies, while the name Colt is synonymous around the world with firearms and originally intended for the armed forces.</li>
<li>We wanted to bring the essence of the Breitling brand to life through a uniquely themed launch event allowing guests to enjoy an experience that combined both military and aviation elements.</li>
</ul>
<h6>Creative Solution</h6>
<ul>
<li>An exclusive event aimed at high profile influencers designed to bring to life the brand and product story.</li>
<li>Reinforcing luxury messages, influencers were flown from Dubai to Abu Dhabi and treated to an exclusive firearms lesson, an activity inspired by the winning spirit, adventure and name of the Colt collection.</li>
<li>Following the adrenaline filled morning guests were treated to a sumptuous lunch at Stratos restaurant – One of the first revolving restaurants in Abu Dhabi giving another nod to Breitling’s passion for the skies.</li>
</ul>
<h6>The Results</h6>
<ul>
<li>The event was attended by eight members of the Middle East media; attendees included female and male lifestyle publications as well as Middle East daily newspapers, The National and Sports 360.</li>
</ul>
</div>
</div>
<p> </p>

ICC – World Twenty20 Qualifier

<div class="g-cols offset_default">
<div class="one-third"><img class="wp-image-4410 alignnone" src="http://performancecomms.com/wp-content/uploads/2016/12/5315b4962ece7-trophies-1024x683.jpg" alt="2012 ICC World Twenty20 Finals Previews" width="621" height="414" srcset="http://performancecomms.com/wp-content/uploads/2016/12/5315b4962ece7-trophies-1024x683.jpg 1024w, http://performancecomms.com/wp-content/uploads/2016/12/5315b4962ece7-trophies-300x200.jpg 300w, http://performancecomms.com/wp-content/uploads/2016/12/5315b4962ece7-trophies-768x512.jpg 768w, http://performancecomms.com/wp-content/uploads/2016/12/5315b4962ece7-trophies-600x400.jpg 600w, http://performancecomms.com/wp-content/uploads/2016/12/5315b4962ece7-trophies.jpg 1200w" sizes="(max-width: 621px) 100vw, 621px" /> </div>
<div class="two-thirds">
<h6>The Challenge</h6>
<p>Raise awareness of the ICC World Twenty20 Qualifier which was taking place across the UAE. We were also tasked with promoting the game of cricket to the next generation of potential stars in the country and providing them with the opportunity to actively get involved with playing cricket.</p>
<h6>Fan Insight</h6>
<p>We arranged for young cricket fans with the unique opportunity to interact with international sporting stars, in addition to this we wanted to provide young cricket fans with the opportunity to be coached by recognised ICC Academy coaches.</p>
<p>The cosmopolitan mix of the UAE meant that it was possible to build large fan bases for each of the competing teams were among the expat community.</p>
<h6>Creative Solution</h6>
<p>Performance Communications devised a unique school engagement programme, which saw both ICC representatives and ICC academy coaches host assemblies and Cricket clinics in 16 different schools within the UAE.</p>
<p>Following the school visits students attended the qualifiers and were given the opportunity to meet the players and coaches of participating teams for autographs and photos.</p>
<h6>The Results</h6>
<ul>
<li>35 pieces of bespoke coverage over the two week build up</li>
<li>16 schools visited</li>
<li>3,200 children engaged with the school engagement programme</li>
<li>2,000 students attended matches</li>
</ul>
</div>
</div>

Volvo Trucks – Biggest Ever Middle East Launch

<div class="g-cols offset_default">
<div class="one-third"> <div class="w-slider">
						<div class="fotorama" id="slider_275460"
							data-shadows="false"
							data-glimpse="0"
							data-margin="0"
							data-loop="true"
							data-swipe="true" data-width="100%" data-arrows="always" data-nav="none" data-transition="slide">
<a href="http://performancecomms.com/wp-content/uploads/2016/12/truck.jpg"><img src="http://performancecomms.com/wp-content/uploads/2016/12/truck.jpg" alt=""></a>
<a href="http://performancecomms.com/wp-content/uploads/2016/12/maxresdefault-2.jpg"><img src="http://performancecomms.com/wp-content/uploads/2016/12/maxresdefault-2.jpg" alt=""></a>
<a href="http://performancecomms.com/wp-content/uploads/2016/11/Volvo-Event.jpg"><img src="http://performancecomms.com/wp-content/uploads/2016/11/Volvo-Event.jpg" alt=""></a>
</div>
					</div> </div>
<div class="two-thirds">
<h6>The Challenge</h6>
<p>Organise and run the biggest truck launch ever held in the Middle East at a premium location for up to 200 guests per night.</p>
<p>Performance was tasked with creating an exciting and unique launch for both media and VIP customers at a location that offered a controlled driving environment, both on- and off-road.</p>
<h6>Fan Insight</h6>
<p>The event had to engage guests who were unlikely to have actually a driven a truck before, demonstrating the strengths and abilities of this amazing new range of vehicles, while doing so in an environment that befitted their VIP status.</p>
<h6>Creative Solution</h6>
<p>We chose Yas Marina Circuit in Abu Dhabi as the premium location for the launch. Using our local knowledge and contacts we sourced a venue adjacent to the Circuit to create a purpose-built off-road track so guests could test the new models to their limit.</p>
<p>A purpose built Volvo village informed customers and media about the new Volvo range and a unique Nordic-themed Gala Dinner with fake snow and traditional Swedish entertainment created a very special atmosphere.</p>
<h6>The Results</h6>
<ul>
<li>The biggest Truck launch ever held in the Middle East</li>
<li>Over a two week period, some 1,000 VIP Customers and media from across the Middle East and Africa attended the event</li>
<li>50 pieces of coverage from one media day</li>
<li>12 minutes on MBC Action’s Driven Programme</li>
</ul>
</div>
</div>

Our Recent Awards

Newspress Awards 2018 – Automotive PR Campaign – Nissan XTrail 4Dogs

European Sponsorship Awards 2017 – Highly Commended

Social Media Communications Awards 2015 – Best Use of Research and Strategy

Masters of Marketing 2015 – Automotive Campaign

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This is our dedicated team of passionate fans who work and play together to bring our clients the most amazing projects for a digitally connected world.

Charlie Raincock

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Chris Ebbs

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Our Team

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Introducing the leadership team of our Dubai office

Ian Drinkwater

Director

Peter Ganney

Communications Director

10 facts about our team

1. Not content with appearing on the Sooty show, one of our team once took their hard-earned silent communications skills onto a conference call with Barack Obama.

2. Like steak? Who doesn’t (Sorry Sophie)? Well one of our team is a direct descendant of the man that first reared Aberdeen Angus cows.

3. One of our team, was ‘scouted’ on a beach in Peru and paid $40 to appear in a national TV advert for Inca Kola, a dubiously coloured drink of “acquired taste” and distinctive colour…

4. We are passionate about getting the right shot to illustrate our clients’ stories. So much so, that one of our team was once admonished by The Queen herself for taking too many photos.

5. We have two Scottish nobles in the agency. One whose ancestor married Mary Queen of Scots, the other had a square foot of land bought in Glencoe Manor as a gift.

6. We haven’t all worked from cradle to grave in comms. One of our number had a stint at Build-A-Bear where she stuffed John Terry’s Smurf while making him spin around and jump up and down while making a wish. Sporting pedigree through and through.

7. Unsurprisingly, sport is in our blood. One of our number played cricket for Sussex after being inspired to take up the sport by a family member who managed England’s victorious 1986 Ashes team in Australia.

8. Within our team we have two ex-boyband members and one ex-girlband member. Our team have released three singles and one of our team wrote a song, which was recorded and released as part of a PR campaign (sadly it failed to make the Top 40 – a fact that still haunts them). Another of our number had a little more success, though, releasing two singles and regularly appearing on BBC Radio 6.

9. One of our team was dancing on the ceiling after an encounter with Lionel Ritchie, which ended in a kiss… on the lips.

10. One of our team has a rich media heritage with their family once owning the North West’s finest: Granada TV.

Get in touch

Like what you see? Please drop us a line if you have a question…

The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ, UK

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+44 (0)208 541 3434

PO Box 502058, Office 1905, Aurora Tower, Dubai Media City, Dubai, U.A.E

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+971 (0) 4551 5472

Get in touch

We don’t bite…drop us a line if you have a question