Blog.

Car modification: once upon a time, it was a petrolhead’s rite of passage. If you’ve ever fitted aftermarket alloys to a Vauxhall Astra, or swapped the speaker system in a Citroën Saxo, you’ll know what we’re getting at. Today’s modified car scene is far from dead and buried, but we’re a long way from the […]

Performance Communications was thrilled to become one of 500 companies recognised in The Sunday Times Best Places to Work 2025 awards, published in The Sunday Times on 25 May. The recognition comes just a year after the company became Employee Owned in March 2024, and demonstrates how its co-owners have put culture front and centre […]

Performance Communications has announced the appointment of Mia Esat as Associate Director in its Middle East office marking a pivotal step as the agency sharpens its focus on future growth and continued diversification across key sectors. Mia brings a strong track record in shaping corporate narratives across the tourism, energy, utilities, sports and entertainment industries […]

At one point, in the not-so-distant past, car culture in the UK was crying out for something new. The options for car enthusiasts looking to meet up and share their passion were limited to dodgy late-night supermarket car parks with a live soundtrack of rev limiters and handbrake hooplas, or ultra-posh concours events where you’d […]

Cars and watches. Watches and cars. If you’re speaking to a car enthusiast, I’d wager there’s a very good chance they’ll also appreciate the merits of a mechanical watch. Listening to the brilliant Acquired podcast charting the history of Rolex, got me thinking. At various points, the excellent hosts Ben Gilbert and David Rosenthal, liken […]

When Liberty Media bought F1 in 2017, it promised to grow the sport, enhance the racing experience and add new dimensions. So how has it gone? Well, the 24-race calendar last year was a record, as was the 6.5m live attendees at these races. Drive To Survive, the sport’s behind-the-scenes Netflix docuseries, has become a […]

This question comes up a lot when discussing social media strategy: Should we include hashtags? The Origins of Hashtags Hashtags were originally designed to group conversations on social platforms, making it easier for people to follow specific topics. If you were into motorcycles, searching for #Motorcycles would bring up relevant discussions. They were a simple […]

I used to be a Match of the Day devotee, but the appeal is unfortunately waning. Yes, Sunderland AFC have been absent for 7 (seven) seasons, but I can’t remember the last time I tuned in for a full episode and with viewing figures down year-on-year (just 2.7 million earlier in January), this national institution […]

There’s a new piece of kit in the Performance Communications office: a Freewrite smart typewriter. It’s a pretty simple piece of technology: a chunky keyboard bundled with an LCD screen and storage. It doesn’t have a spellchecker, a web browser, or a scrollbar. If you’re old enough to remember, it’s reminiscent of early pre-PC word […]

In January, China’s DeepSeek caused market pandemonium when it revealed its open-source AI model could match the performance of western AI providers like OpenAI, Anthropic, or Meta. Why? Because it reportedly did so with 10-20x less energy and hardware requirements. Many people were shocked because, unlike the OpenAIs of this world, DeepSeek was a small […]

Barclays is the latest big organisation to review its flexible working policy, sending a memo to affected employees informing them that they’d be required in the office on three, rather than two, days per week. Metropolitan Police staff are striking over changes to its flexible working policy and the topic was even the subject of […]

While my return to Long Ditton CC winter nets ahead of the new cricket season is imminent and Sunderland continues to play with my emotions in the top four of the Championship, 2025’s wider sporting schedule shapes up like no other. Olympic and football World Cup years aside, has any other sporting calendar been so […]

The growing significance of Chinese brands within the automotive industry is well established. Now, with a comprehensive choice of brands and products to choose from, begins the challenge of finding motorists, both in their highly competitive home and nascent overseas markets, willing to take the plunge. According to Carwow research, UK buyers are moving in […]

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

What does the future of hybrid vehicles look like? It turns out that it may include brands taking lessons from the past. Most hybrids on sale today use parallel architecture. This refers to the fact that the hybrid’s combustion engine and the battery can both power the vehicle independently – but there is another way […]

  With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?