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Automotive Industry News – 5th November 2021
Industry Snapshot, Automotive and Beyond This is a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the […]
The Metaverse is coming: Here’s Everything you need to know (Part Two)
Image credit: Nvidia It’s been four months since I last wrote about the metaverse in part one of this series. In that post I explored what the metaverse is, why the sudden hype and what the opportunities are for us as marketers. Since then, one of the world’s most powerful (and most controversial) brands has […]
Automotive Industry News – 22nd October
This is a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the last two weeks: Environmental UK […]
Top nine quotes to include in your next presentation on PR measurement
I recently completed the CIPR’s Professional PR Diploma. My final assignment was a management proposal that required me to identify and make recommendations for improvement to an area of PR practice that’s relevant to my job. The area I decided to look at was PR measurement. Glutton for punishment? Perhaps. I got an excellent pass […]
Securing your social channels
We’ve recently heard of a couple of incidents involving our clients’ dealers social pages being stolen by hackers and used to spam people, or even just passwords forgotten and access lost. You’ve worked hard to build up your Facebook, Twitter and Instagram channels so it’s worth taking a little time to make sure you follow […]
The Metaverse is coming: Here’s Everything you need to know
It’s official. Metaverse is the new technology buzzword of the moment. And that’s no real surprise after Mark Zuckerberg’s recent interview about the future trajectory of Facebook. “In the coming years, I expect people will transition from seeing us [Facebook] primarily as a social media company to seeing us as a metaverse company” he said. […]
Toyota Distance From Olympics After Listening To Their Audience
Benjamin Franklin famously said that “There is nothing certain in life apart from death and taxes”. If he was alive in recent times then he could easily have added successful brand sponsorship of the Olympics to his list! The power of the one of the world’s biggest sporting events, beaten into second spot only […]
What is the future of wearable technology and how will the booming sector continue to grow?
Ironically, for a nation struck down by a pandemic, we have seen a growth in physical activity. Lockdowns, one hour exercise limits and a general restrictions on what you can and cannot do for many months at a time has spurred us on to get out and get more active. This in turn has helped […]
Wearable Technology In Sport and Fitness
Whether you’re an Olympic athlete or a casual jogger, wearable technology is changing the way we think about sport and fitness. From Fitbits to Oura Rings, Sensoria smart socks to Whoop bands, you can rest assured there is a wearable device out there designed for you. It’s of no surprise that the demand for wearable […]
Judo athletes take joint gold in Performance Communications’ BOOST competition
Sports, Automotive and Technology communications consultancy, Performance Communications, has announced the winner of its BOOST competition to promote women’s sport in the UK. Two athletes were chosen, 25 year old Jemima Yeats-Brown and 21 year old Kelly Petersen-Pollard. Both compete in the under 70kg category in judo. They also train full time at the British […]
Who has made the BOOST shortlist?
Our BOOST competition to support women’s sport in the UK has come to a close. We received 60 entries, covering 28 different sports, from all over the UK. We have now picked our shortlist. It has been a really tough judging process. The entrants were judged based on their story, existing profile and how they […]
Performance Communications celebrates new women’s sport division with offer of £20,000 consultancy Boost
£20,000 consultancy support up for grabs for one UK female athlete, team or organisation Nicola McKelvey to head up new Women’s Sport division Sports, Automotive and Technology communications consultancy, Performance Communications, is celebrating the launch of its new Women’s Sport division by offering £20,000 worth of consultancy to one lucky winner. Performance has joined with […]
Female sporting stereotypes
For the past six months, I’ve been working with the Women’s Sport Trust on its #unlocked campaign, helping to raise awareness of women’s sport. From speaking to a lot of the athletes, reading and hearing their stories, one subject that stood out was around sporting stereotypes. This topic seems to cover anything from seeing women’s […]
5 WAYS TECHNOLOGY HAS DIRECTLY INFLUENCED SPORTING SUCCESS
While technology cannot take all of the credit, technological advances are helping athletes achieve sporting success and bridge the gap between first and second. We’ve moved a long way since the dreaded beep test (sporting ‘technology’ 1.0?) was introduced 40 years ago. I’ve identified a list of five ways sports teams or individuals have taken […]
5 Ways Tech has improved sport
…AND 5 WAYS (I HOPE) IT IS ABOUT TO Never before has the world of sport needed technology more than it does now, to crack the code on COVID and get fans back watching live sport safely. It got me thinking about the myriad tech innovations with sporting applications that have already launched, are […]
Top 8 Women’s Sport Marketing Campaigns
It’s been a great month for women’s sport with Vitality, Three and Pepsi all showing their support in different ways. The news that Pepsi is sponsoring the UEFA’s women’s league is probably the most exciting. Not just because it’s another big brand supporting women’s sport. It’s also because of the possibilities of how the brand […]
Performance Communications brings in Frisson Creative to bolster digital sports offering
Sports, Automotive & Technology specialist, Performance Communications has acquired a significant stake in Frisson Creative, a sports social content and influencer marketing agency, to enrich its digital capability for clients. Frisson Creative specialises in social content, design, influencer campaigns and community management for live sporting events, brands and rights holders. Clients to date have included […]
Freewheeling into trouble? The pitfalls of eScooter hire schemes
Amid the cacophony of Coronavirus news, the government made it legal for people to use e-Scooters in the UK from Saturday… or at least that’s what the headlines implied. Instead, what the government has actually done is make it legal to rent e-scooters through companies such as Bird and Lime. In London, the introduction of […]
Performance Adds Andersen to its Growing Technology Stable
Performance Communications has been appointed by Andersen, a British manufacturer and installer of high-end electric vehicle charge points to handle its integrated Marketing and Communications programme. Addressing the booming electric vehicle market, Andersen, which recently became a recommended provider for Porsche GB, is the leading style-conscious home charger on the market for those who want […]
Subscriptions, buying online and free home deliveries. Welcome to Post C-19 car buying?
It perhaps shouldn’t have come as a surprise when the grim April SMMT figures announced that Tesla Model 3 had topped the most sold list, given April saw the start of the new Benefit In Kind tax perks for EVs. That said, Tesla could find themselves in a continued fortuitous position. They moved to an […]
Five Keys to the Realisation of Cycling’s Brave New Dawn
Like many, I am genuinely excited that the growth of UK cycling could be one of the few silver linings of the Covid-19 pandemic. Public transport is out. Room on our roads for cars is finite. The government has committed to put cycling at the heart of its transport policy. Finances have been assigned to […]
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