Performance Communications brings in Frisson Creative to bolster digital sports offering

Performance Communications | July 8, 2020

Blog +

Sports, Automotive & Technology specialist, Performance Communications has acquired a significant stake in Frisson Creative, a sports social content and influencer marketing agency, to enrich its digital capability for clients.

Frisson Creative specialises in social content, design, influencer campaigns and community management for live sporting events, brands and rights holders. Clients to date have included The Alfred Dunhill Links Championship, Nissan, Crystal Palace F.C, Newbury Racecourse, St Andrews The Home of Golf and Oddschecker.

Founded in 2017, the agency also owns cricket social media brand, Crickshouts, and operates one of the biggest football social influencer networks in Europe.

Speaking of the move, Performance Communications co-founder, Andy Francis explained: “Many of the Frisson team have built their own successful social media channels, including some of the largest fan accounts in the country. As experienced content creators, their understanding of how to engage fans and build reach when devising and implementing activities for clients is invaluable.

“Pairing with Frisson will extend our scope of services, make us more digitally agile and round off a genuinely integrated offering.”

Frisson’s breadth of sporting expertise strengthens that of Performance Communications’ sports division whose recent areas of focus have been football, cycling, rugby, triathlon and motor racing.

Frisson co-founder, Adam Tanous, added: “Our work has gained a significant fan base over our first three years. By aligning ourselves with Performance, we will be able to push on with our growth plans, and provide clients a more rounded offering, leaning on Performance’s PR, sponsorship activation and project management experience.”

The investment sees Frisson move into the Kingston-Upon-Thames office of Performance Communications. The agencies will work collaboratively but retain their own identities.

The move follows the launch last year of Performance’s new Technology division.

Performance Communications clients include PSA Groupe, Maserati, Caterham, Jaguar Land Rover, Goodwood Festival of Speed, AX and Oxbotica.

The Clock is Ticking For Internal Combustion, But Rolex Shows That Old Tech Can Still Prosper

Cars and watches. Watches and cars. If you’re speaking to a car enthusiast, I’d wager there’s a very good chance they’ll also appreciate the merits of a mechanical watch. Listening to the brilliant Acquired podcast charting the history of Rolex, got me thinking. At various points, the excellent hosts Ben Gilbert and David Rosenthal, liken […]

Formula 1 can’t rely on off-track drama to maintain its stellar rise

When Liberty Media bought F1 in 2017, it promised to grow the sport, enhance the racing experience and add new dimensions. So how has it gone? Well, the 24-race calendar last year was a record, as was the 6.5m live attendees at these races. Drive To Survive, the sport’s behind-the-scenes Netflix docuseries, has become a […]

Should You Still Use Hashtags on Social Media?

This question comes up a lot when discussing social media strategy: Should we include hashtags? The Origins of Hashtags Hashtags were originally designed to group conversations on social platforms, making it easier for people to follow specific topics. If you were into motorcycles, searching for #Motorcycles would bring up relevant discussions. They were a simple […]

MOTD Vs Changing viewing habits

I used to be a Match of the Day devotee, but the appeal is unfortunately waning. Yes, Sunderland AFC have been absent for 7 (seven) seasons, but I can’t remember the last time I tuned in for a full episode and with viewing figures down year-on-year (just 2.7 million earlier in January), this national institution […]

Introducing the antidote for AI generated copy: the smart typewriter

There’s a new piece of kit in the Performance Communications office: a Freewrite smart typewriter. It’s a pretty simple piece of technology: a chunky keyboard bundled with an LCD screen and storage. It doesn’t have a spellchecker, a web browser, or a scrollbar. If you’re old enough to remember, it’s reminiscent of early pre-PC word […]

What DeepSeek tells us about China and innovation

In January, China’s DeepSeek caused market pandemonium when it revealed its open-source AI model could match the performance of western AI providers like OpenAI, Anthropic, or Meta. Why? Because it reportedly did so with 10-20x less energy and hardware requirements. Many people were shocked because, unlike the OpenAIs of this world, DeepSeek was a small […]

Hitting the sweet spot for flexible working

Barclays is the latest big organisation to review its flexible working policy, sending a memo to affected employees informing them that they’d be required in the office on three, rather than two, days per week. Metropolitan Police staff are striking over changes to its flexible working policy and the topic was even the subject of […]

New formats bring fresh focus to a packed sporting calendar

While my return to Long Ditton CC winter nets ahead of the new cricket season is imminent and Sunderland continues to play with my emotions in the top four of the Championship, 2025’s wider sporting schedule shapes up like no other. Olympic and football World Cup years aside, has any other sporting calendar been so […]