The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

Saying au revoir to range anxiety

Performance Communications Author Image Performance Communications | July 18, 2024

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More recently, MG has put some big miles under the wheels of its Cyberster sports car.

It completed nearly 10,000 miles by driving from London to Shanghai, China. That’s three continents, 28 countries and eight months in an EV with a range of nearly 300km. Okay, so few of us are going to attempt a 10,000-mile road trip, but with the schools about to break up, the big summer getaway is upon us.

While many motorists accept that an EV could work for them on a typical week, the thought of undertaking longer trips, whether planned or unexpected, is still an issue for many. How many motorists would willingly choose an EV for a big cross-country drive or, whisper it, continental trip?

Just a couple of years ago, you’d have been forgiven for laughing off the suggestion. After witnessing chaotic EV charging scenes at the first services outside Calais, in France, a few years back, I was grateful to be driving a diesel. Last summer, the scene was very different. At most stops on our drive through France we noticed vacant EV chargers and, chatting to other like-minded airport avoiders, I wasn’t alone.

From being a non-starter a few years ago, the idea of a trans-continental drive in an EV is now a realistic undertaking, in France at least. A friend with a choice of powertrains at their disposal and a penchant for road trips will be tackling their next European jaunt to Spain under electric power having seen, first-hand, the improvements in infrastructure.

It was recently announced that 64 highway rest areas across France would be sharing 320 new Siemens EV rapid chargers and Sanef, which operates 1,807km of motorway in Northern France, reckons drivers can stop and recharge on average every 50km across its network. The country’s biggest operator, Vinci Autoroutes (4,443km of motorway), claims to have 1,600 charging stations across 180 rest areas. Reassuring stuff.

While EV uptake hit nearly 19 per cent of the UK new car market in June – its highest monthly share so far this year – public opinion is resisting the EV switchover. That figure is still short of the 22 per cent required by the ZEV mandate, and this is causing some brands to row back on the rollout of EV models. Only this week, Autocar reported FIAT is the latest OEM to confirm the reintroduction of an ICE 500 for this reason – this despite the likely reinstatement of the 2030 ban on EV sales in the UK under Labour.

Every cloud has a silver lining, though, and the measured growth in EV sales should at least mean there are more chargers available for the far-sighted UK buyers of today when they embark on their first European EV road trip this summer. Plus ça change.

Ross Pinnock


Related stories.

Cars and Coffee is Keeping UK Car Culture Caffeinated

At one point, in the not-so-distant past, car culture in the UK was crying out for something new. The options for car enthusiasts looking to meet up and share their passion were limited to dodgy late-night supermarket car parks with a live soundtrack of rev limiters and handbrake hooplas, or ultra-posh concours events where you’d […]

The Clock is Ticking For Internal Combustion, But Rolex Shows That Old Tech Can Still Prosper

Cars and watches. Watches and cars. If you’re speaking to a car enthusiast, I’d wager there’s a very good chance they’ll also appreciate the merits of a mechanical watch. Listening to the brilliant Acquired podcast charting the history of Rolex, got me thinking. At various points, the excellent hosts Ben Gilbert and David Rosenthal, liken […]

Formula 1 can’t rely on off-track drama to maintain its stellar rise

When Liberty Media bought F1 in 2017, it promised to grow the sport, enhance the racing experience and add new dimensions. So how has it gone? Well, the 24-race calendar last year was a record, as was the 6.5m live attendees at these races. Drive To Survive, the sport’s behind-the-scenes Netflix docuseries, has become a […]

Should You Still Use Hashtags on Social Media?

This question comes up a lot when discussing social media strategy: Should we include hashtags? The Origins of Hashtags Hashtags were originally designed to group conversations on social platforms, making it easier for people to follow specific topics. If you were into motorcycles, searching for #Motorcycles would bring up relevant discussions. They were a simple […]

MOTD Vs Changing viewing habits

I used to be a Match of the Day devotee, but the appeal is unfortunately waning. Yes, Sunderland AFC have been absent for 7 (seven) seasons, but I can’t remember the last time I tuned in for a full episode and with viewing figures down year-on-year (just 2.7 million earlier in January), this national institution […]

Introducing the antidote for AI generated copy: the smart typewriter

There’s a new piece of kit in the Performance Communications office: a Freewrite smart typewriter. It’s a pretty simple piece of technology: a chunky keyboard bundled with an LCD screen and storage. It doesn’t have a spellchecker, a web browser, or a scrollbar. If you’re old enough to remember, it’s reminiscent of early pre-PC word […]

What DeepSeek tells us about China and innovation

In January, China’s DeepSeek caused market pandemonium when it revealed its open-source AI model could match the performance of western AI providers like OpenAI, Anthropic, or Meta. Why? Because it reportedly did so with 10-20x less energy and hardware requirements. Many people were shocked because, unlike the OpenAIs of this world, DeepSeek was a small […]

Hitting the sweet spot for flexible working

Barclays is the latest big organisation to review its flexible working policy, sending a memo to affected employees informing them that they’d be required in the office on three, rather than two, days per week. Metropolitan Police staff are striking over changes to its flexible working policy and the topic was even the subject of […]

Be Bold.

It’s time to come off the fence:


Message us