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351 articles.

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

The value of title sponsorships

As the women’s football season draws to a close in England, and before the Women’s Euros kicks off, I wanted to look at how the main sponsors have activated their sponsorships. I started looking at Barclays and its title sponsorship of the Women’s Super League. But I couldn’t find any activations online or on social […]

Brand Watch: TikTok and Women’s Six Nations

In January 2022, TikTok announced its partnership with Six Nations Rugby, which included the Women’s Six Nations, Guinness Six Nations and Autumn Nations Series. The fact the women’s tournament is mentioned first in the press release is no accident. Not only was this an important landmark in women’s rugby – it was the first time […]

The Impact of Rachael Blackmore on horseracing

Ok so she didn’t make it two years in a row at the Grand National but that still doesn’t take away from what has been an amazing 12 months for Rachael Blackmore. Her Gold Cup win at Cheltenham unsurprisingly made headline news, turning the public’s attention away from recent scandals and allegations of bullying in […]

International Women’s Day – a round-up of the best sports campaigns

As March draws to a close and Twitter’s Gender Pay Gap Bot finally begins to recover, I wanted to take a look at the winners and losers of International Women’s Day from a sporting focus. The focus this year was #breakthebias and all across the world, companies jumped at the chance to promote just how […]

Writing a PR agency wellbeing strategy – and welcome to Thrive

Given the challenges we’ve all faced over the last few years, both personally and professionally, how we look after our wellbeing in and out of work has been at the forefront of many people’s minds. While many of us have gone on our own personal journeys on this topic, companies up and down the country […]

Automotive Industry News – 28th January 2021

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the last two weeks: […]

Automotive Industry News – 14th January 2021

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive News Key industry stories from the last two weeks: […]

What does 2022 have in store for women’s sport?

Women’s sport is in a pretty good place right now. Research from the Women’s Sport Trust estimates that more than 50m people will have watched some form of women’s sport in 2021, thanks in most part to The Hundred and WSL. That’s only set to grow in 2022. But what are the main events to […]

CES 2022 Overview – Key Themes and Topics

Against the odds, CES returned this year in person. Here are a selection of the highlights Autonomy, Robotics and Sustainability [row] [one_third] Autonomy Overview: Volvo will be conducting tests of its new “Ride Pilot” self-driving capability in California John Deere breaks new ground with self-driving tractors controlled from a phone Cadillac expanded its vision for […]

Automotive Industry News – 19th November 2021

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the more interesting stories and campaigns from outside the automotive sector over the past two weeks.  Automotive news Key industry stories from the last two weeks: Motoring Ground-breaking new digital […]

Automotive Industry News – 5th November 2021

Industry Snapshot, Automotive and Beyond This is a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the […]

The Metaverse is coming: Here’s Everything you need to know (Part Two)

Image credit: Nvidia It’s been four months since I last wrote about the metaverse in part one of this series. In that post I explored what the metaverse is, why the sudden hype and what the opportunities are for us as marketers. Since then, one of the world’s most powerful (and most controversial) brands has […]

Automotive Industry News – 22nd October

This is a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the last two weeks: Environmental UK […]

Top nine quotes to include in your next presentation on PR measurement

I recently completed the CIPR’s Professional PR Diploma. My final assignment was a management proposal that required me to identify and make recommendations for improvement to an area of PR practice that’s relevant to my job. The area I decided to look at was PR measurement. Glutton for punishment? Perhaps. I got an excellent pass […]

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