Blog: Blog.

As the women’s football season draws to a close in England, and before the Women’s Euros kicks off, I wanted to look at how the main sponsors have activated their sponsorships. I started looking at Barclays and its title sponsorship of the Women’s Super League. But I couldn’t find any activations online or on social […]

In January 2022, TikTok announced its partnership with Six Nations Rugby, which included the Women’s Six Nations, Guinness Six Nations and Autumn Nations Series. The fact the women’s tournament is mentioned first in the press release is no accident. Not only was this an important landmark in women’s rugby – it was the first time […]

Ok so she didn’t make it two years in a row at the Grand National but that still doesn’t take away from what has been an amazing 12 months for Rachael Blackmore. Her Gold Cup win at Cheltenham unsurprisingly made headline news, turning the public’s attention away from recent scandals and allegations of bullying in […]

As March draws to a close and Twitter’s Gender Pay Gap Bot finally begins to recover, I wanted to take a look at the winners and losers of International Women’s Day from a sporting focus. The focus this year was #breakthebias and all across the world, companies jumped at the chance to promote just how […]

Given the challenges we’ve all faced over the last few years, both personally and professionally, how we look after our wellbeing in and out of work has been at the forefront of many people’s minds. While many of us have gone on our own personal journeys on this topic, companies up and down the country […]

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the last two weeks: […]

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive News Key industry stories from the last two weeks: […]

Women’s sport is in a pretty good place right now. Research from the Women’s Sport Trust estimates that more than 50m people will have watched some form of women’s sport in 2021, thanks in most part to The Hundred and WSL. That’s only set to grow in 2022. But what are the main events to […]

Against the odds, CES returned this year in person. Here are a selection of the highlights Autonomy, Robotics and Sustainability [row] [one_third] Autonomy Overview: Volvo will be conducting tests of its new “Ride Pilot” self-driving capability in California John Deere breaks new ground with self-driving tractors controlled from a phone Cadillac expanded its vision for […]

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the more interesting stories and campaigns from outside the automotive sector over the past two weeks.  Automotive news Key industry stories from the last two weeks: Motoring Ground-breaking new digital […]

Industry Snapshot, Automotive and Beyond This is a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the […]

Image credit: Nvidia It’s been four months since I last wrote about the metaverse in part one of this series. In that post I explored what the metaverse is, why the sudden hype and what the opportunities are for us as marketers. Since then, one of the world’s most powerful (and most controversial) brands has […]

This is a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks. Automotive news Key industry stories from the last two weeks: Environmental UK […]

I recently completed the CIPR’s Professional PR Diploma. My final assignment was a management proposal that required me to identify and make recommendations for improvement to an area of PR practice that’s relevant to my job. The area I decided to look at was PR measurement. Glutton for punishment? Perhaps. I got an excellent pass […]

We’ve recently heard of a couple of incidents involving our clients’ dealers social pages being stolen by hackers and used to spam people, or even just passwords forgotten and access lost. You’ve worked hard to build up your Facebook, Twitter and Instagram channels so it’s worth taking a little time to make sure you follow […]

It’s official. Metaverse is the new technology buzzword of the moment. And that’s no real surprise after Mark Zuckerberg’s recent interview about the future trajectory of Facebook. “In the coming years, I expect people will transition from seeing us [Facebook] primarily as a social media company to seeing us as a metaverse company” he said. […]

  Benjamin Franklin famously said that “There is nothing certain in life apart from death and taxes”. If he was alive in recent times then he could easily have added successful brand sponsorship of the Olympics to his list! The power of the one of the world’s biggest sporting events, beaten into second spot only […]

Ironically, for a nation struck down by a pandemic, we have seen a growth in physical activity. Lockdowns, one hour exercise limits and a general restrictions on what you can and cannot do for many months at a time has spurred us on to get out and get more active. This in turn has helped […]

Whether you’re an Olympic athlete or a casual jogger, wearable technology is changing the way we think about sport and fitness. From Fitbits to Oura Rings, Sensoria smart socks to Whoop bands, you can rest assured there is a wearable device out there designed for you. It’s of no surprise that the demand for wearable […]

Sports, Automotive and Technology communications consultancy, Performance Communications, has announced the winner of its BOOST competition to promote women’s sport in the UK. Two athletes were chosen, 25 year old Jemima Yeats-Brown and 21 year old Kelly Petersen-Pollard. Both compete in the under 70kg category in judo. They also train full time at the British […]

Our BOOST competition to support women’s sport in the UK has come to a close. We received 60 entries, covering 28 different sports, from all over the UK. We have now picked our shortlist. It has been a really tough judging process. The entrants were judged based on their story, existing profile and how they […]