Blog: Blog.

It’s official. Metaverse is the new technology buzzword of the moment. And that’s no real surprise after Mark Zuckerberg’s recent interview about the future trajectory of Facebook. “In the coming years, I expect people will transition from seeing us [Facebook] primarily as a social media company to seeing us as a metaverse company” he said. […]

  Benjamin Franklin famously said that “There is nothing certain in life apart from death and taxes”. If he was alive in recent times then he could easily have added successful brand sponsorship of the Olympics to his list! The power of the one of the world’s biggest sporting events, beaten into second spot only […]

Performance Communications has announced the appointment of Amanda Fox-Pryke as its new Middle East Deputy Managing Director, joining the leadership team for the specialist communications agency’s regional operation at a particularly interesting time as the industry adapts to the new global situation and addresses new challenges. Amanda will report in to co-founder and Managing Director […]

Ironically, for a nation struck down by a pandemic, we have seen a growth in physical activity. Lockdowns, one hour exercise limits and a general restrictions on what you can and cannot do for many months at a time has spurred us on to get out and get more active. This in turn has helped […]

Whether you’re an Olympic athlete or a casual jogger, wearable technology is changing the way we think about sport and fitness. From Fitbits to Oura Rings, Sensoria smart socks to Whoop bands, you can rest assured there is a wearable device out there designed for you. It’s of no surprise that the demand for wearable […]

Our BOOST competition to support women’s sport in the UK has come to a close. We received 60 entries, covering 28 different sports, from all over the UK. We have now picked our shortlist. It has been a really tough judging process. The entrants were judged based on their story, existing profile and how they […]

£20,000 consultancy support up for grabs for one UK female athlete, team or organisation Nicola McKelvey to head up new Women’s Sport division Sports, Automotive and Technology communications consultancy, Performance Communications, is celebrating the launch of its new Women’s Sport division by offering £20,000 worth of consultancy to one lucky winner. Performance has joined with […]

For the past six months, I’ve been working with the Women’s Sport Trust on its #unlocked campaign, helping to raise awareness of women’s sport. From speaking to a lot of the athletes, reading and hearing their stories, one subject that stood out was around sporting stereotypes. This topic seems to cover anything from seeing women’s […]

While technology cannot take all of the credit, technological advances are helping athletes achieve sporting success and bridge the gap between first and second. We’ve moved a long way since the dreaded beep test (sporting ‘technology’ 1.0?) was introduced 40 years ago. I’ve identified a list of five ways sports teams or individuals have taken […]

…AND 5 WAYS (I HOPE) IT IS ABOUT TO   Never before has the world of sport needed technology more than it does now, to crack the code on COVID and get fans back watching live sport safely. It got me thinking about the myriad tech innovations with sporting applications that have already launched, are […]

It’s been a great month for women’s sport with Vitality, Three and Pepsi all showing their support in different ways. The news that Pepsi is sponsoring the UEFA’s women’s league is probably the most exciting. Not just because it’s another big brand supporting women’s sport. It’s also because of the possibilities of how the brand […]

Amid the cacophony of Coronavirus news, the government made it legal for people to use e-Scooters in the UK from Saturday… or at least that’s what the headlines implied. Instead, what the government has actually done is make it legal to rent e-scooters through companies such as Bird and Lime. In London, the introduction of […]

Performance Communications has been appointed by Andersen, a British manufacturer and installer of high-end electric vehicle charge points to handle its integrated Marketing and Communications programme. Addressing the booming electric vehicle market, Andersen, which recently became a recommended provider for Porsche GB, is the leading style-conscious home charger on the market for those who want […]

It perhaps shouldn’t have come as a surprise when the grim April SMMT figures announced that Tesla Model 3 had topped the most sold list, given April saw the start of the new Benefit In Kind tax perks for EVs. That said, Tesla could find themselves in a continued fortuitous position. They moved to an […]

Like many, I am genuinely excited that the growth of UK cycling could be one of the few silver linings of the Covid-19 pandemic. Public transport is out. Room on our roads for cars is finite. The government has committed to put cycling at the heart of its transport policy. Finances have been assigned to […]

InstaShop, Careem, Deliveroo – all household names in Dubai that have only popped up in recent years, yet seem to have become somewhat essential technology for our daily lives. You can get all your grocery shopping delivered to your house via InstaShop while you are in your Careem on the way to work after ordering […]

While professional sports clubs and associations are utilising the free time of their stars to engage with fans while sport is on-hold (see my previous blog), many are now adapting to provide some sort of competition and whet the appetite of the action-starved sporting public before normality is restored. I’ve highlighted my favourites and will […]

I’m going to say something to spark a debate…I think it is the right time to do away with the copybook tradition of the ‘international car launch’. Not just the static one (the old guard motor shows and the trend of destination ‘reveals’) but the dynamic ones too. It’s something I’ve mulled over for a […]

Whilst sporting life as we know it cannot continue, professional sports teams and associations have been engaging with fans to help take their minds away from the current troubles, if only for a moment, and use the influence their players provide to drive home the #stayhome messaging. I’ve created a top five, from professional teams […]

I love horse racing. Specifically, I love the jumps. Why? No single motivation, but instead I’m drawn by its uniquely magnetic combination of the thrill of betting, being outside and enjoying the countryside, socialising, eating, drinking and dressing up. A major highlight of jumps each year is the Aintree Festival and its showpiece, the Grand […]

Less than a year after launching its new Technology division, Performance Communications announces its latest client win, having been appointed by Andersen, a British manufacturer and installer of high-end electric vehicle charge points. Addressing the booming electric vehicle market, Andersen is the leading style-conscious home charger on the market for those who don’t just want […]