Blog: Automotive.

Confession time… last month I got a parking ticket. Okay, not a groundbreaking confession, but it was annoying and expensive. And for me is an example of one of the few annoyances of riding a motorcycle – the inconsistent rules regarding bikes, and specifically, motorcycle parking. Since passing my motorcycle test, there have been very […]

Following the launch of its Technology division last Summer, Performance Communications has been appointed by Oxbotica, a leader in autonomous vehicle software, to handle its integrated Marketing and Communications programme. Since it was founded out of Academia in 2014, Oxbotica has really put the UK on the map at the forefront of self-driving vehicle development. […]

Electric commercial vehicle technology supplier, Tevva Motors Ltd, has selected Performance Communications to handle its PR and communications function. Tevva, based in Chelmsford, Essex, has emerged as a world leader in the development and provision of technologies that can electrify almost any existing, medium-duty (7.5t-14t) truck. While the ambition, economics and timeline of OEM electrification […]

One of the biggest challenges facing digital advertising or branded content is the disparity between aspiration and actual.  We’ve all seen car adverts, on TV and online, full of fun-loving millennials enjoying life to the max, windsurfing or zipping around town (they’ve obviously never tried to get around London!). These are adverts designed to appeal […]

You could argue that it’s been 17 years in the making but today, we launch our new Technology division. I say that as it’s actually an obvious step given technology fits snugly between our founding pillars of automotive and sports, just like motorsport has always done. When it comes to getting from A to B, […]

Last month, ‘Team Bentley’ brought to life a creative idea that has been almost a year in the making – the Bentley Bentayga Mulliner Pearl of the Gulf edition. One of the rarest Bentleys to ever be built, and inspired by the Gulf region’s rich pearl diving heritage, just five models have been built especially […]

The first race of the F1 season came and went and I’ve seen, heard and read very little about it. As a kid and lifelong car nut, I used to watch every race religiously. I’d even perch on the uncomfortable chairs in our dining room for two hours to watch races on a 12-inch black […]

Peter Ganney describes the regional communications market as “highly competitive”, but says “the deck isn’t stacked against the ‘little guys’”. “When it comes to new business pitches, we usually find ourselves in the final stages up against the big global agencies and sometimes we win, sometimes we don’t. It can be a challenge for a […]

It’s the Super Bowl LIII this weekend.  One of the most watched annual sporting events in the world, surpassed only by the UEFA Champions League final. With tickets costing between $2,500 and $3,000, fans expect to be entertained off the field as well as on the field. And they get it. Music, fireworks, million dollar […]

To bring the “For The Ride” brand message to life, we worked with a series of famous Triumph riders. Each was asked to take their favourite Triumph Motorcycle on a journey that meant something to them. Queen B took us on a journey along the famous Fosse Way to visit her parents.

The Dubai team, in partnership with Cadillac, has been shortlisted for a MEPRA Middle East PR award later this month. Under the Category ‘Best Use of Sponsorship’, the team has made the final cut with its entry for the ‘Letters to Andy Warhol’ exhibition that formed a central part of the Sole DXB festival last […]

American automotive giant, General Motors, set the standard at the Dubai International Motor Show (DIMS) late last year, unveiling some of the key models at the event. The Performance Communications Middle East team were on hand to support Cadillac and GMC, for one of the first major events since the Dubai office started its relationship […]

[simple_slider arrows=”always” nav=”dots” transition=”slide” auto_rotation=”1″ fullscreen=”1″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_9.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_8.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_7.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2023/08/Renault-Zoe-Electric-Revolution-in-Dubai_6.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_5.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_4.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_3.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_2.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_1.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_10.jpg” alt=””] [/simple_slider] October saw the Middle East launch of the new all-electric Renault ZOE Long Range model – the first […]

A four day assault on the senses. That’s probably the most succinct way to describe one of our client’s flagship events, the Goodwood Festival of Speed 2017. Picture a seething mass of 200,000 visitors pouring onto a sun-baked estate in a rural corner of West Sussex. The wall of heat generated by rows of eager […]

This week, Audi unveiled its latest autonomous car tech in the new incarnation of its A8 model, causing much media chatter about the car’s ‘level 3’ autonomy capabilities. According to Audi, the new A8 will use more than a dozen sensors that will allow drivers to focus on other activities, such as watching movies on […]

The Middle East team  have been busy recently and we’re proud to announce they have been appointed by General Motors, one of the world’s biggest automotive manufacturers, to provide communications support for its Cadillac, GMC and ACDelco brands across the Middle East. Responsibilities will cover strategic consultation, product communications, event support, press fleet administration and crisis […]

So it’s that time of year again. The time of year when petrol-heads the UK over get together for the disgustingly indulgent motoring orgy that is the Goodwood Festival of Speed. Held in the grounds of Lord March’s stately Goodwood House, the Festival of Speed has been running since 1993 and is pitched as the […]

May saw Honda launch its all-new CR-V to the Middle East media in Ras Al Khaimah (RAK) in the UAE, and Performance Communications was proud to be invited to provide all PR support for the this important event. Honda’s ‘best-selling SUV’ was launched in front of over 70 regional media and influencers at the high-end […]

[simple_slider arrows=”always” nav=”none” transition=”slide” auto_rotation=”0″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/CONTINENTAL-SUPERSPORT-Full-Dash_RGB-1398×699.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/WhatsApp-Image-2017-01-10-at-14.51.07.jpeg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/WhatsApp-Image-2017-01-10-at-16.01.37.jpeg” alt=””] [/simple_slider] Just after the new year, Bentley gave the world a belated Christmas present as it unveiled the world’s fastest four-seater – the Bentley Continental Supersports. Capable of 0-60mph in 3.4 seconds and a top speed of 209mph, one of […]

[simple_slider arrows=”always” nav=”none” transition=”slide” auto_rotation=”0″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-craftsmen-demonstrate-traditional-skills-employed-in-l….jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-Craftsmen.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-Craftsman-2.jpg” alt=””] [/simple_slider]   When Bentley brought two of their most experienced craftsmen to Middle East in late 2016, the Performance team saw an opportunity to introduce them to their artisan brethren of the region in an early morning meeting on the […]

In November, the Performance team launched a campaign to take the Breitling brand to the wider Middle East audience in a way that hadn’t previously been undertaken by a watch brand. The result: a four-country tour, taking in the UAE, Qatar, Kuwait and Bahrain, with media briefings in the Breitling Boutiques in the respective markets. […]