Fifth generation of All New Honda CR-V goes forth

Performance Communications | مايو 14, 2017

May saw Honda launch its all-new CR-V to the Middle East media in Ras Al Khaimah (RAK) in the UAE, and Performance Communications was proud to be invited to provide all PR support for the this important event.

Honda’s ‘best-selling SUV’ was launched in front of over 70 regional media and influencers at the high-end Waldorf Astoria hotel on the beautiful RAK coastline. Coming from across the GCC and Middle East, the guests were treated to a one-day drive of the new SUV model, with the event lasting a total of five days, seeing a high rollover of attendees at the wheel.

Managing the entire media outreach programme, with invitees including a myriad of influencers, online and traditional media outlets from the automotive and lifestyle sectors, the team walked and talked Honda, producing the press kit, assisting media with interviews, video requests, Instagram poses…. you name it!

The result: over 110 clippings generated across print, online and social media, reflecting strong message penetration, positive tonality and an AV of over half a million US dollars.

Don’t be distracted by the citations noise

A recent study by AIVO says citations are noise. Run the same prompts three times, and it reports that the cited sources change 95.8% of the time. They then go on to identify that the brand recommended (after multiple follow-up questions) changes only 14.6% of the time. The implication is that brands measuring how they […]

Do you know which pages on your website AI assistants actually rely on?

Most brands don’t. We looked at 62k AI answers to car-buying questions across ChatGPT, Gemini, Perplexity and Google AI Overview in the last three months. A few things stood out: • Manufacturers’ own sites are just 6.2% of what AI cites. Media, dealers, leasing sites and forums make up the rest. • Within that small […]

Authenticity is king on social, but agility will be crucial as big changes loom

When you think of influencer brand collaborations, you probably think of Instagram, right? Take it back to the noughties, when bloggers were busy building followings and communities around fashion, food, lifestyle and more. Brands quickly took note of their unique, authentic voices and the relationships they had built with their audiences – offering an alternative […]

Is Reddit worth the effort for AI visibility?

Reddit is the only forum that really registers (72% of forum citations over the last month) for AI tools, but it’s still a small slice: only about 6% of AI answers cite it. So, what pulls it in? Three question themes lead: practicality, reliability and electric. Together, they account for 37% of all Reddit citations. […]

Clubs risk driving away fans through underinvestment in their stadium experience

Ten years ago, our Future of the Sports Fan report highlighted how fans had increasingly high expectations of the live sporting experience. Today, Arsenal’s plans to modernise the Emirates Stadium shows just how seriously some clubs are taking that challenge a decade on. Despite being only 20 years old, the stadium is set for upgrades […]

How Automotive Awards Are Shaping AI Visibility

According to Engine Room, the RAC editorial pages are the fifth-most cited domain in AI search with the likes of ChatGPT, Gemini, Google AIO and Perplexity behind CarWow, What Car?, Auto Express and YouTube. This year saw the launch of the RAC New Car Awards. So how did this impact its AI visibility? RAC announced […]

AI Search Is the New Top of the Funnel for Automotive Brands

AI search is now the top of the funnel for car sales. Rather than a page of links and magazines off the shelves, car buyers are asking ChatGPT. And those clicking through from AI are four times more likely to convert. It means understanding how you’re appearing on AI platforms, such as ChatGPT, Perplexity, Gemini and […]

What Makes AI Recommend One Car Brand Over Another?

We know that online search is changing as car buyers switch to AI over traditional search engines when researching their next vehicle. So what makes ChatGPT and other LLMs surface one car brand over another? The answer starts with consistency. A consistent brand voice across every digital touchpoint – your own digital content, social media channels […]