Blog.

Like many, I am genuinely excited that the growth of UK cycling could be one of the few silver linings of the Covid-19 pandemic. Public transport is out. Room on our roads for cars is finite. The government has committed to put cycling at the heart of its transport policy. Finances have been assigned to […]

As a marketer, tech lover, and gaming enthusiast, it’s safe to say I’m in awe of Fortnite’s recent cross-platform ‘live show’. A ground-breaking stunt that offered a small relief in difficult times, and even a glimpse into the future of branded content. Before I dive into all of that though, let me set the scene […]

Barely a week passes without a new initiative claiming to bring airborne drone deliveries a step closer to mainstream reality. The likes of Domino’s Pizza and Amazon were among the first to make PR capital out of drone deliveries. Ever since, a steady stream of stories has envisioned a future where every online whim is […]

While professional sports clubs and associations are utilising the free time of their stars to engage with fans while sport is on-hold (see my previous blog), many are now adapting to provide some sort of competition and whet the appetite of the action-starved sporting public before normality is restored. I’ve highlighted my favourites and will […]

I’m going to say something to spark a debate…I think it is the right time to do away with the copybook tradition of the ‘international car launch’. Not just the static one (the old guard motor shows and the trend of destination ‘reveals’) but the dynamic ones too. It’s something I’ve mulled over for a […]

Whilst sporting life as we know it cannot continue, professional sports teams and associations have been engaging with fans to help take their minds away from the current troubles, if only for a moment, and use the influence their players provide to drive home the #stayhome messaging. I’ve created a top five, from professional teams […]

I love horse racing. Specifically, I love the jumps. Why? No single motivation, but instead I’m drawn by its uniquely magnetic combination of the thrill of betting, being outside and enjoying the countryside, socialising, eating, drinking and dressing up. A major highlight of jumps each year is the Aintree Festival and its showpiece, the Grand […]

Less than a year after launching its new Technology division, Performance Communications announces its latest client win, having been appointed by Andersen, a British manufacturer and installer of high-end electric vehicle charge points. Addressing the booming electric vehicle market, Andersen is the leading style-conscious home charger on the market for those who don’t just want […]

Last year I bought an electric vehicle, or a BEV (Battery Electric Vehicle) if we’re adopting the abbreviations that dominate the automotive electrification landscape. Today, the consumer has the choice of a PHEV, HEV, MHEV, Hybrid…or for some brands, the somewhat controversial marketing descriptor a ‘self-charging’ car. As we all know, the Government recently announced […]

Confession time… last month I got a parking ticket. Okay, not a groundbreaking confession, but it was annoying and expensive. And for me is an example of one of the few annoyances of riding a motorcycle – the inconsistent rules regarding bikes, and specifically, motorcycle parking. Since passing my motorcycle test, there have been very […]

Technological advancements in sport are guaranteed just as much as death and taxes. Nike has recently found that improvements can possibly go too far and put noses seriously out of joint! While the annual F1 tech debate arises annually when a cluster of teams significantly outgun the rest, the debate in the legality of the […]

Is it inevitable that motorcycles will go electric? In the UK, interest in electric cars has grown strongly over the last four years: However, searches for electric motorcycles have been slower to take off: So why is consumer interest low? Are bikers inherently less green? Seemingly not, they are simply more pragmatic; almost a quarter […]

Sometimes in life – and work – reminders about how to be successful come from the unlikeliest of sources. In the business we call comms, it’s often easy to forget the power of being bold. From an agency point of view, we are often beholden to clients and the restrictions they place on our unabated […]

Remora fish use suction to stick to sharks or whales. They help remove dead skin from the host while benefiting from the protection of the bigger fish. The relationship can sometimes be mistaken for a parasitic one. But look closer and you can see the vital role both play in the ecosystem. One supports the […]

It’s all about controlling the narrative, getting ahead of the story – so the old crisis comms adage goes. Presumably, that’s what Prince Andrew was trying to do with his disastrous interview with Newsnight’s Emily Maitlis on Saturday night. The outcome. Column inch after column inch of criticism in every major news outlet, in print […]

Following the launch of its Technology division last Summer, Performance Communications has been appointed by Oxbotica, a leader in autonomous vehicle software, to handle its integrated Marketing and Communications programme. Since it was founded out of Academia in 2014, Oxbotica has really put the UK on the map at the forefront of self-driving vehicle development. […]

Electric commercial vehicle technology supplier, Tevva Motors Ltd, has selected Performance Communications to handle its PR and communications function. Tevva, based in Chelmsford, Essex, has emerged as a world leader in the development and provision of technologies that can electrify almost any existing, medium-duty (7.5t-14t) truck. While the ambition, economics and timeline of OEM electrification […]

Wednesday, August 14, 2019 – Kingston: Team #2 came out on top in the hard-fought inaugural running of the Performance Comms Rounders Challenge last night. With each team taking four innings, Team #2, captained by event organiser and adjudicator Simon Lush, raced out to an early lead in the first, taking a 6.5-1.5 headstart. The […]

One of the biggest challenges facing digital advertising or branded content is the disparity between aspiration and actual.  We’ve all seen car adverts, on TV and online, full of fun-loving millennials enjoying life to the max, windsurfing or zipping around town (they’ve obviously never tried to get around London!). These are adverts designed to appeal […]

So I spent the weekend at Fully Charged Live – and it’s safe to say, I’m feeling more charged than a Duracell battery. I experienced an autonomous drive in a Tesla, saw a fully electric DeLorean, rode my first electric scooter and soaked up a whole load of industry learnings. For someone who works in […]

When we set up Performance, it was easy to decide our areas of specialism – Sport and Automotive – because they stirred our soul. Work was to be fun, and what better way to guarantee that than eliminate the chaff from the start. Some 17 years later we have this week added a third specialism, […]