Blog.

For the past six months, I’ve been working with the Women’s Sport Trust on its #unlocked campaign, helping to raise awareness of women’s sport. From speaking to a lot of the athletes, reading and hearing their stories, one subject that stood out was around sporting stereotypes. This topic seems to cover anything from seeing women’s […]

While technology cannot take all of the credit, technological advances are helping athletes achieve sporting success and bridge the gap between first and second. We’ve moved a long way since the dreaded beep test (sporting ‘technology’ 1.0?) was introduced 40 years ago. I’ve identified a list of five ways sports teams or individuals have taken […]

…AND 5 WAYS (I HOPE) IT IS ABOUT TO   Never before has the world of sport needed technology more than it does now, to crack the code on COVID and get fans back watching live sport safely. It got me thinking about the myriad tech innovations with sporting applications that have already launched, are […]

It’s been a great month for women’s sport with Vitality, Three and Pepsi all showing their support in different ways. The news that Pepsi is sponsoring the UEFA’s women’s league is probably the most exciting. Not just because it’s another big brand supporting women’s sport. It’s also because of the possibilities of how the brand […]

Sports, Automotive & Technology specialist, Performance Communications has acquired a significant stake in Frisson Creative, a sports social content and influencer marketing agency, to enrich its digital capability for clients. Frisson Creative specialises in social content, design, influencer campaigns and community management for live sporting events, brands and rights holders. Clients to date have included […]

Amid the cacophony of Coronavirus news, the government made it legal for people to use e-Scooters in the UK from Saturday… or at least that’s what the headlines implied. Instead, what the government has actually done is make it legal to rent e-scooters through companies such as Bird and Lime. In London, the introduction of […]

Performance Communications has been appointed by Andersen, a British manufacturer and installer of high-end electric vehicle charge points to handle its integrated Marketing and Communications programme. Addressing the booming electric vehicle market, Andersen, which recently became a recommended provider for Porsche GB, is the leading style-conscious home charger on the market for those who want […]

It perhaps shouldn’t have come as a surprise when the grim April SMMT figures announced that Tesla Model 3 had topped the most sold list, given April saw the start of the new Benefit In Kind tax perks for EVs. That said, Tesla could find themselves in a continued fortuitous position. They moved to an […]

Like many, I am genuinely excited that the growth of UK cycling could be one of the few silver linings of the Covid-19 pandemic. Public transport is out. Room on our roads for cars is finite. The government has committed to put cycling at the heart of its transport policy. Finances have been assigned to […]

As a marketer, tech lover, and gaming enthusiast, it’s safe to say I’m in awe of Fortnite’s recent cross-platform ‘live show’. A ground-breaking stunt that offered a small relief in difficult times, and even a glimpse into the future of branded content. Before I dive into all of that though, let me set the scene […]

Barely a week passes without a new initiative claiming to bring airborne drone deliveries a step closer to mainstream reality. The likes of Domino’s Pizza and Amazon were among the first to make PR capital out of drone deliveries. Ever since, a steady stream of stories has envisioned a future where every online whim is […]

While professional sports clubs and associations are utilising the free time of their stars to engage with fans while sport is on-hold (see my previous blog), many are now adapting to provide some sort of competition and whet the appetite of the action-starved sporting public before normality is restored. I’ve highlighted my favourites and will […]

I’m going to say something to spark a debate…I think it is the right time to do away with the copybook tradition of the ‘international car launch’. Not just the static one (the old guard motor shows and the trend of destination ‘reveals’) but the dynamic ones too. It’s something I’ve mulled over for a […]

Whilst sporting life as we know it cannot continue, professional sports teams and associations have been engaging with fans to help take their minds away from the current troubles, if only for a moment, and use the influence their players provide to drive home the #stayhome messaging. I’ve created a top five, from professional teams […]

I love horse racing. Specifically, I love the jumps. Why? No single motivation, but instead I’m drawn by its uniquely magnetic combination of the thrill of betting, being outside and enjoying the countryside, socialising, eating, drinking and dressing up. A major highlight of jumps each year is the Aintree Festival and its showpiece, the Grand […]

Less than a year after launching its new Technology division, Performance Communications announces its latest client win, having been appointed by Andersen, a British manufacturer and installer of high-end electric vehicle charge points. Addressing the booming electric vehicle market, Andersen is the leading style-conscious home charger on the market for those who don’t just want […]

Last year I bought an electric vehicle, or a BEV (Battery Electric Vehicle) if we’re adopting the abbreviations that dominate the automotive electrification landscape. Today, the consumer has the choice of a PHEV, HEV, MHEV, Hybrid…or for some brands, the somewhat controversial marketing descriptor a ‘self-charging’ car. As we all know, the Government recently announced […]

Confession time… last month I got a parking ticket. Okay, not a groundbreaking confession, but it was annoying and expensive. And for me is an example of one of the few annoyances of riding a motorcycle – the inconsistent rules regarding bikes, and specifically, motorcycle parking. Since passing my motorcycle test, there have been very […]

Technological advancements in sport are guaranteed just as much as death and taxes. Nike has recently found that improvements can possibly go too far and put noses seriously out of joint! While the annual F1 tech debate arises annually when a cluster of teams significantly outgun the rest, the debate in the legality of the […]

Is it inevitable that motorcycles will go electric? In the UK, interest in electric cars has grown strongly over the last four years: However, searches for electric motorcycles have been slower to take off: So why is consumer interest low? Are bikers inherently less green? Seemingly not, they are simply more pragmatic; almost a quarter […]

Sometimes in life – and work – reminders about how to be successful come from the unlikeliest of sources. In the business we call comms, it’s often easy to forget the power of being bold. From an agency point of view, we are often beholden to clients and the restrictions they place on our unabated […]