Blog.

Last year I bought an electric vehicle, or a BEV (Battery Electric Vehicle) if we’re adopting the abbreviations that dominate the automotive electrification landscape. Today, the consumer has the choice of a PHEV, HEV, MHEV, Hybrid…or for some brands, the somewhat controversial marketing descriptor a ‘self-charging’ car. As we all know, the Government recently announced […]

Confession time… last month I got a parking ticket. Okay, not a groundbreaking confession, but it was annoying and expensive. And for me is an example of one of the few annoyances of riding a motorcycle – the inconsistent rules regarding bikes, and specifically, motorcycle parking. Since passing my motorcycle test, there have been very […]

Technological advancements in sport are guaranteed just as much as death and taxes. Nike has recently found that improvements can possibly go too far and put noses seriously out of joint! While the annual F1 tech debate arises annually when a cluster of teams significantly outgun the rest, the debate in the legality of the […]

Is it inevitable that motorcycles will go electric? In the UK, interest in electric cars has grown strongly over the last four years: However, searches for electric motorcycles have been slower to take off: So why is consumer interest low? Are bikers inherently less green? Seemingly not, they are simply more pragmatic; almost a quarter […]

Sometimes in life – and work – reminders about how to be successful come from the unlikeliest of sources. In the business we call comms, it’s often easy to forget the power of being bold. From an agency point of view, we are often beholden to clients and the restrictions they place on our unabated […]

Remora fish use suction to stick to sharks or whales. They help remove dead skin from the host while benefiting from the protection of the bigger fish. The relationship can sometimes be mistaken for a parasitic one. But look closer and you can see the vital role both play in the ecosystem. One supports the […]

Late last night, on the outer limits of a certain palm-shaped island, the Middle East team were celebrating three fantastic wins at the Middle East PR Association Awards. Performance Comms ME picked up the gongs in the Best Automotive Campaign, Best Consumer Goods Campaign and Best Use of Sponsorship categories. The team made the shortlist […]

It’s all about controlling the narrative, getting ahead of the story – so the old crisis comms adage goes. Presumably, that’s what Prince Andrew was trying to do with his disastrous interview with Newsnight’s Emily Maitlis on Saturday night. The outcome. Column inch after column inch of criticism in every major news outlet, in print […]

Following the launch of its Technology division last Summer, Performance Communications has been appointed by Oxbotica, a leader in autonomous vehicle software, to handle its integrated Marketing and Communications programme. Since it was founded out of Academia in 2014, Oxbotica has really put the UK on the map at the forefront of self-driving vehicle development. […]

Electric commercial vehicle technology supplier, Tevva Motors Ltd, has selected Performance Communications to handle its PR and communications function. Tevva, based in Chelmsford, Essex, has emerged as a world leader in the development and provision of technologies that can electrify almost any existing, medium-duty (7.5t-14t) truck. While the ambition, economics and timeline of OEM electrification […]

Wednesday, August 14, 2019 – Kingston: Team #2 came out on top in the hard-fought inaugural running of the Performance Comms Rounders Challenge last night. With each team taking four innings, Team #2, captained by event organiser and adjudicator Simon Lush, raced out to an early lead in the first, taking a 6.5-1.5 headstart. The […]

One of the biggest challenges facing digital advertising or branded content is the disparity between aspiration and actual.  We’ve all seen car adverts, on TV and online, full of fun-loving millennials enjoying life to the max, windsurfing or zipping around town (they’ve obviously never tried to get around London!). These are adverts designed to appeal […]

So I spent the weekend at Fully Charged Live – and it’s safe to say, I’m feeling more charged than a Duracell battery. I experienced an autonomous drive in a Tesla, saw a fully electric DeLorean, rode my first electric scooter and soaked up a whole load of industry learnings. For someone who works in […]

When we set up Performance, it was easy to decide our areas of specialism – Sport and Automotive – because they stirred our soul. Work was to be fun, and what better way to guarantee that than eliminate the chaff from the start. Some 17 years later we have this week added a third specialism, […]

You could argue that it’s been 17 years in the making but today, we launch our new Technology division. I say that as it’s actually an obvious step given technology fits snugly between our founding pillars of automotive and sports, just like motorsport has always done. When it comes to getting from A to B, […]

As a car lover, sports enthusiast and inner geek, I am absolutely over the moon to be a part of Performance Communications and to announce the launch of our shiny new Technology division.  And what an exciting time to do it. Because emerging technology breakthroughs in fields such as artificial intelligence, the Internet of Things, […]

Last month, ‘Team Bentley’ brought to life a creative idea that has been almost a year in the making – the Bentley Bentayga Mulliner Pearl of the Gulf edition. One of the rarest Bentleys to ever be built, and inspired by the Gulf region’s rich pearl diving heritage, just five models have been built especially […]

The first race of the F1 season came and went and I’ve seen, heard and read very little about it. As a kid and lifelong car nut, I used to watch every race religiously. I’d even perch on the uncomfortable chairs in our dining room for two hours to watch races on a 12-inch black […]

Picture this: a luxury car brand approaches you about creating a campaign… The team has listened to their head of digital bang on relentlessly about understanding the audience before creating a campaign and have got their audience profile sorted. The client wants to reach wealthy British men aged 65-75 who like sports cars, dogs, and […]

Peter Ganney describes the regional communications market as “highly competitive”, but says “the deck isn’t stacked against the ‘little guys’”. “When it comes to new business pitches, we usually find ourselves in the final stages up against the big global agencies and sometimes we win, sometimes we don’t. It can be a challenge for a […]

It’s the Super Bowl LIII this weekend.  One of the most watched annual sporting events in the world, surpassed only by the UEFA Champions League final. With tickets costing between $2,500 and $3,000, fans expect to be entertained off the field as well as on the field. And they get it. Music, fireworks, million dollar […]