PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
+971 (0) 4551 5472

Website version

Performance Adds Andersen to its Growing Technology Stable

Performance Communications Author Image Performance Communications | يونيو 25, 2020

Performance Communications has been appointed by Andersen, a British manufacturer and installer of high-end electric vehicle charge points to handle its integrated Marketing and Communications programme.

Addressing the booming electric vehicle market, Andersen, which recently became a recommended provider for Porsche GB, is the leading style-conscious home charger on the market for those who want more than a ‘box for the wall’.

Andersen becomes the latest addition to Performance’s growing Technology Division. Since the division’s launch in April last year, Performance has been retained by autonomous mobility company, Oxbotica, Israeli augmented reality start-up, Ride On and electric commercial vehicle technology supplier, Tevva and big data tech start-up Regulaition.

This growth has been led by Head of Technology, Jamie Ivory, who was hired from specialist agency, Brands2Life to build upon Performance’s tech foundations across both its Sport and Automotive verticals, for the likes of Playsightand Nissan LEAF.

Ivory comments: “We are thrilled to have secured the Andersen business. The brand’s product range clearly stands out within the market, uniquely blending smart-home technology with high-end functional design.

“This a great way to celebrate the division’s first year of operation and reinforces our ambition to combine specialisms to offer a unique proposition for both start-ups and established tech players within the sport and automotive arenas.”

Performance counts the likes of Jaguar Land Rover, Citroën, Maserati, Triumph Motorcycles and Goodwood Festival of Speed amongst its roster of clients.


Related stories.

Mod revival: Is customisation due a comeback?

Car modification: once upon a time, it was a petrolhead’s rite of passage. If you’ve ever fitted aftermarket alloys to a Vauxhall Astra, or swapped the speaker system in a Citroën Saxo, you’ll know what we’re getting at. Today’s modified car scene is far from dead and buried, but we’re a long way from the […]

Cars and Coffee is Keeping UK Car Culture Caffeinated

At one point, in the not-so-distant past, car culture in the UK was crying out for something new. The options for car enthusiasts looking to meet up and share their passion were limited to dodgy late-night supermarket car parks with a live soundtrack of rev limiters and handbrake hooplas, or ultra-posh concours events where you’d […]

The Clock is Ticking For Internal Combustion, But Rolex Shows That Old Tech Can Still Prosper

Cars and watches. Watches and cars. If you’re speaking to a car enthusiast, I’d wager there’s a very good chance they’ll also appreciate the merits of a mechanical watch. Listening to the brilliant Acquired podcast charting the history of Rolex, got me thinking. At various points, the excellent hosts Ben Gilbert and David Rosenthal, liken […]

Formula 1 can’t rely on off-track drama to maintain its stellar rise

When Liberty Media bought F1 in 2017, it promised to grow the sport, enhance the racing experience and add new dimensions. So how has it gone? Well, the 24-race calendar last year was a record, as was the 6.5m live attendees at these races. Drive To Survive, the sport’s behind-the-scenes Netflix docuseries, has become a […]

Should You Still Use Hashtags on Social Media?

This question comes up a lot when discussing social media strategy: Should we include hashtags? The Origins of Hashtags Hashtags were originally designed to group conversations on social platforms, making it easier for people to follow specific topics. If you were into motorcycles, searching for #Motorcycles would bring up relevant discussions. They were a simple […]

MOTD Vs Changing viewing habits

I used to be a Match of the Day devotee, but the appeal is unfortunately waning. Yes, Sunderland AFC have been absent for 7 (seven) seasons, but I can’t remember the last time I tuned in for a full episode and with viewing figures down year-on-year (just 2.7 million earlier in January), this national institution […]

Introducing the antidote for AI generated copy: the smart typewriter

There’s a new piece of kit in the Performance Communications office: a Freewrite smart typewriter. It’s a pretty simple piece of technology: a chunky keyboard bundled with an LCD screen and storage. It doesn’t have a spellchecker, a web browser, or a scrollbar. If you’re old enough to remember, it’s reminiscent of early pre-PC word […]

What DeepSeek tells us about China and innovation

In January, China’s DeepSeek caused market pandemonium when it revealed its open-source AI model could match the performance of western AI providers like OpenAI, Anthropic, or Meta. Why? Because it reportedly did so with 10-20x less energy and hardware requirements. Many people were shocked because, unlike the OpenAIs of this world, DeepSeek was a small […]

Be Bold.

It’s time to come off the fence:


Message us