The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

Bentley Bentayga Mulliner Pearl of the Gulf edition

Performance Communications Author Image Performance Communications | April 1, 2019

Last month, ‘Team Bentley’ brought to life a creative idea that has been almost a year in the making – the Bentley Bentayga Mulliner Pearl of the Gulf edition.

One of the rarest Bentleys to ever be built, and inspired by the Gulf region’s rich pearl diving heritage, just five models have been built especially for customers in the Middle East. It was originally a homegrown idea that originated in our Dubai office, and Bentley’s team of designers and craftsmen took the story and executed it in the way that only Bentley can – by creating five of the finest motor cars.

The ‘Pearl of the Gulf’ features a mother of pearl Breitling clock, an intricate wooden veneer and mother of pearl marquetry depicting a traditional dhow boat scene inlayed on the dashboard, and other luxurious touches such as thick lambs wool rugs and gold thread stitched quilting. 

To celebrate the arrival of the first ‘1 of 5‘ models, Bentley hosted an exclusive cocktail party on the Palm Jumeirah, attended by over 60 media and VIP customers. The event was designed to be an immersive celebration of the region’s illustrious pearling history and included a ‘live’ pearling experience which involved guests selecting a live oyster from a tank which was opened by a traditional Emirati pearl farmer in front of them. Some of our lucky guests’ oysters actually contained a pearl – so they took home their very own ‘jewel of the Gulf’.  


Related stories.

Hitting the sweet spot for flexible working

Barclays is the latest big organisation to review its flexible working policy, sending a memo to affected employees informing them that they’d be required in the office on three, rather than two, days per week. Metropolitan Police staff are striking over changes to its flexible working policy and the topic was even the subject of […]

New formats bring fresh focus to a packed sporting calendar

While my return to Long Ditton CC winter nets ahead of the new cricket season is imminent and Sunderland continues to play with my emotions in the top four of the Championship, 2025’s wider sporting schedule shapes up like no other. Olympic and football World Cup years aside, has any other sporting calendar been so […]

WILL 2025 BE THE YEAR OF THE CAR PR STUNT?

The growing significance of Chinese brands within the automotive industry is well established. Now, with a comprehensive choice of brands and products to choose from, begins the challenge of finding motorists, both in their highly competitive home and nascent overseas markets, willing to take the plunge. According to Carwow research, UK buyers are moving in […]

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Hybrids are at a crossroads – and EREVs are the vehicle category to watch

What does the future of hybrid vehicles look like? It turns out that it may include brands taking lessons from the past. Most hybrids on sale today use parallel architecture. This refers to the fact that the hybrid’s combustion engine and the battery can both power the vehicle independently – but there is another way […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

  With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Be Bold.

It’s time to come off the fence:


Message us