Blog: Sport.

With 2014 just around the corner, Brazil is soon to be at the centre of the world’s attention with the most successful national team in World Cup history hosting one of the most eagerly anticipated tournaments in years. The world’s greatest players will be on show and Brazil has promised a party. The country has […]

With stump mics detecting an increasingly feisty on-the-field battle between the Aussies and ‘the Poms’ during the last test, we took the temperature of the two nations’  fans off-the-field, to see how the sporting sledging has translated into online chat. The hat-trick of England v Australia sporting head-to-heads over the past month, in Rugby League […]

Nominees for the BBC’s Sports Personality of the Year 2013 have been announced and yet again, the list causes a lot of chatter. Who should and who shouldn’t be included, what sports are not represented* and where are all the women? ‘Sexist’, ‘sportist’ and ‘elitist’ are all words that have been associated with this year’s […]

You could almost hear the chorus of groans when English cricket lovers woke up this morning, checking the score with excited anticipation. It had all started so well after all, then an unexpected collapse of epic proportions. Let’s hope we’re not heading to the bad old days, surely we will bounce back, won’t we?* One […]

Attending the latest Sport Industry Breakfast brought home exactly how lucky I am both to work in the British sports industry and to be a sports fan in this country. The panel* consisted of leading figures from British Sport, each of which is in the process of organising a high profile global sporting event on […]

The convergence of sport and business accelerated last week when a San Francisco-based company, Fantex announced an Initial Public Offering allowing members of the public to buy a stake in the future earnings of a current NFL star. The company will issue a million shares in Arian Foster, a running back with the Houston Texans, […]

Ahead of the start of the new rugby season with Northampton Saints, England full back and Multipower Sportsfood ambassador Ben Foden joined up with one of the world’s leading freerunners for a training afternoon with a difference. Ben arrived at the East London Gymnastics Club to meet freerunner Kie Willis, who himself was taking time […]

As a sports fan, I was disappointed, but probably not surprised, to read about some more underwhelming viewing figures uncovered for the new BT Sport channels. Launched to considerable fanfare, the new channels have already served to shake things up across the marketplace (Sky Sports looks very on its game right now) and I’ve been […]

Within the buoyant atmosphere of national pride and success at the end of the London Games it would have been understandable to assume that winning Olympic gold on home soil would lead successful Team GB athletes to a pot of gold and financial stability. New sponsors streaming out of the woodwork, jumping on the bandwagon […]

The prestigious streets of Eton provided the backdrop to the latest in the Alfa Romeo Home Town Heroes series as 100m Hurdler Lawrence Clarke returned to his old school. Clarke, who came fourth in the London 2012 Olympic final, carried out a hurdles master class for a group of Eton schoolboys on the same athletics […]

2013 will provide the biggest ever year of Ashes cricket. Five test matches in England will be swiftly followed by an Ashes tour down under to save another draining Ashes/World Cup tour of epic proportions. That is ten test matches in six months between 10th July and 2nd January. Will this timeline ensure over exposure […]

Courtesy of Alfa Romeo, official car supplier to British Athletics, a host of leading British athletes and coaches took time out from their various competition preparations to participate in a series of driving challenges. Amongst the participants on the day were high jumper and Olympic bronze medallist Robbie Grabarz, former European and Commonwealth 400m champion […]

Despite some technical challenges and constantly changing weather conditions, the team brought the car home in a respectable 10th place in the LM-P2 class. The British company took the decision to enter the 90th anniversary race to further elevate its position as an authority in sportscar engineering and to investigate the viability of producing a […]

Dubai’s Lamcy Plaza shopping mall was the venue for a very special display over the weekend of 3-4th May, as around 25,000 visitors enjoyed the chance to get up-close to the prestigious ICC Champions Trophy. Fans from across the UAE jumped at the chance to see, and be photographed with, the tournament trophy, for which […]

While the NFL draft normally passes with barely a ripple of noise amongst the British media three deals have made the hacks from Blighty sit up and take notice. Menelik Watson hails from the mean streets of Manchester with a life story that has Hollywood script writers buzzing and was drafted in round two by […]

When David Cameron condemned Suarez for Bitegate, with a reminder that he is a ‘role model’, it brought again to the fore the obligation we impose upon modern sports stars, and in particular footballers, to display model behaviour for the country’s youngsters. Is it a fair one? To my mind, there is no question that […]

On the 25th April Nissan was announced as the Official Automotive partner for Team GB and Paralympics GB on the road to Sochi 2014 Olympic and Paralympic Winter Games, and the Rio 2016 Olympic and Paralympic Games. To maximise the partnership announcement, Performance Communications held a photo call in Central London on the morning of a […]

To drive Multipower brand awareness and excite activity amongst grassroots rugby clubs Performance Communications placed a social media mechanic at the heart of its recent PR activity with Northampton and England Rugby player, Ben Foden. A Facebook competition to win an exclusive training session with England’s No.1 full-back encouraged fans to enter by explaining why their […]

Multipower ambassadors Team Liquigas Cannondale have enjoyed an impressive start to this year’s Tour de France, with 22-year-old Peter Sagan winning stage one and stage three of the Tour. Peter Sagen is joined by Ivan Basso and Vincenzo Nibali as team leaders for this year’s Tour. Nibali, known as ‘The Shark’ will aim for a […]

On April 1st, members of the public had the chance to experience the excitement of live entertainment inside the Olympic Stadium courtesy of Gold Challenge, the UK’s only Olympic and Paralympic based charity challenge. The official test event in the Olympic Stadium featured a series of celebrity 100m sprints, relay races. Attendees included international rugby […]

Following her qualification for the Olympics, Performance Communications arranged for swimming star, Fran Halsall, to return to her old school in Liverpool. Organised for her sports nutrition sponsor, Multipower Sportsfood, Fran Halsall returned to St. Mary’s College to host a unique swimming master class and take part in question-and-answer sessions with pupils. The 21-year-old from Southport […]