The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

Ben Foden heads back to University with Multipower

Performance Communications Author Image Performance Communications | December 21, 2012

To drive Multipower brand awareness and excite activity amongst grassroots rugby clubs Performance Communications placed a social media mechanic at the heart of its recent PR activity with Northampton and England Rugby player, Ben Foden.

A Facebook competition to win an exclusive training session with England’s No.1 full-back encouraged fans to enter by explaining why their team deserved to win the session and then secure the maximum number of online votes by rallying their friends and team mates’ digital communities.

The winning team, Essex University Rugby Club, collected over 200 votes to beat off stiff competition from 40 other clubs. Over 50 squad members, more than double that were expected, turned up for the session where Ben focused on improving the all important finishing skills of the club. The day also featured an insightful Q&A with Ben and a nutrition session led by Multipower’s nutrionist Drew Price.

Regular Facebook activity and Ben’s tweets to his 100,000+ followers helped add over 750 new likes, increase visits to the Multipower website by a third and double the levels of engagement within Multipower’s Facebook community.

In addition the event attracted media interest including coverage in the Daily Telegraph, Daily Mirror, Metro, Sky Sports, The Rugby Club and a variety of regional newspapers.

Watch Ben Foden and the Essex University Rugby Club in action…

[youtube height=”HEIGHT” width=”WIDTH”][/youtube]


Related stories.

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

Be Bold.

It’s time to come off the fence:

Message us