Blog: Blog.

We’re pleased to announce that we have added three senior signings to our Kingston-based team over the past month, to support significant business growth and our increasingly international scope. Ross Milton has re-joined from We Are Social as Senior Account Director, Maria de Juana from Weber Shandwick as Senior Account Manager and Simon Lush from […]

To celebrate Act 5 of the Extreme Sailing Series in Cardiff and launch global logistic provider GAC’s sponsorship of the Team Raleigh professional cycling team, Performance Communications launched the first ever CycloSail event. Teams of professional sailors, cyclists and members of the press were challenged by a two part race around Cardiff harbour on Extreme […]

Even the worst new cars are usually better to own and better to drive than older comparable vehicles. There are some exceptions, but it is true 99 per cent of the time. Old cars had an advantage, however: only a decade or two ago, the roads were emptier, they weren’t adorned with speed cameras and […]

At a time when Scotland is on the verge of one of the biggest, most divisive and potentially volatile few weeks in its history, you’d think the picking of a Ryder Cup team would be relatively low-level news in comparison. However, this has not been the case and the upcoming Ryder Cup at the iconic […]

The ‘Ring, Green Hell, the Nordschleife, Nirvana; whatever you want to call it, the Nurburgring is one of the world’s most iconic roads. I’ve recently returned from my first trip to The ‘Ring and all I can say is: I completely understand. For decades, the place has been motorsport mecca, a place where car geeks […]

Last week, I tried to find a luxury London venue that could accommodate a Maserati Quattroporte, for an event we were organising on behalf of our Maserati client and the Centre of Entrepreneurs. The CFE is a think tank that supports the role of entrepreneurs in promoting economic growth and social well-being and we have […]

Last week, my 18-year old niece passed her driving test. I know what you’re thinking. No way I’m old enough to have an 18-year old niece, right? Well thanks for the sentiment but yes, sadly, it’s true. In itself, the fact above is nothing remarkable but I was interested to hear that she was, of […]

Have you noticed something a bit different about your Twitter timeline recently? Good news, you’re not the only one. The developers at Twitter have been busy creating an algorithm (fancy code that tries to predict your behaviour to you and I) that pushes popular posts into your timeline. The algorithm (currently in experimentation/Beta stage) looks […]

The way we buy cars is changing. As a statement, that probably doesn’t seem too bold. After all, the way we shop for anything has already changed immeasurably compared with 10 years ago; witness the demise of once-mighty High Street stores like HMV, Woolworths and Blockbusters. [quote align=”left” color=”#999999″]It has taken longer for the motor […]

Having grown up in Leicester I can assure you that nothing really exciting tends to happen there. We have an elected mayor and are neither from the North or the South of England so the sense of pride isn’t overwhelming. The only good thing going for us is Kasabian, who are frankly Oasis wannabes and […]

Last month Performance Communications organised a corporate and media track day event at Bedford Autodrome for global logistics client GAC . As part of the day GAC’s sponsored racing driver Alex Brundle took part in a unique Father versus Son One Lap Challenge with his father, Martin Brundle, the former British racing driver and current […]

From our last blog on disappearing car technology to the fresh tech that is transforming the way we communicate in our cars. Onboard Wi-Fi hotspots and connected infotainment systems allow us to stay in touch more easily than ever and the steady supply of press releases on the subject suggests this isn’t going to change. […]

The sponsors of Brazil 2014 have had a field day, well a month of field days to be exact. The success of the World Cup is unprecedented. Brazil provided everything that football fans and sponsors crave. Inside and outside of the grounds the atmosphere was electric; there have been fantastic matches and goals, plenty of […]

This week, I’ve found myself in conversation with fellow colleagues about the future of in-car technology and what new features we might be seeing in the next 10, 20 or even 50 years. Between us we’ve even decided that the clutch pedal will be non-existent on new cars by 2025 – check back in 10 […]

Last week saw a new hashtag led rallying cry. #YesAllWomen sought to draw attention to the plight of women subjected to violence and discrimination at the hands of men. The hashtag is a nod to the common male response – “not all men are rapists”, which in turn had its own hashtag – #NotAllMen. The […]

Occasionally you come across a truly inspirational campaign. This campaign changes perceptions of football fans, from hooligans to heroes – It is true Fan Power. Concerned about the lack of organ donors across the country, a Brazilian football club decided to do something about it. Harnessing the power of their fans and proving once and […]

Google has unveiled the first of 100 autonomous test vehicles. That’s right, driverless cars with no steering wheels, controlled by sensors (and presumably Google Maps) with a top speed of 25mph. It sounds like science fiction but the technology is very much of today; Audi, BMW, Mercedes, Lexus and others have all showcased autonomous vehicle […]

With great sadness I have found myself forced to say a sad goodbye to our long serving family car. Unfortunately the cost of passing the MoT now exceeds its value, a familiar tale for many I’m sure. [quote align=”right” color=”#999999″]my circumstances and needs were vastly different![/quote] Through misty eyes, I’ve had to remind myself though, […]

Digital now provides the opportunity for every sport to stream its best action live, but the amount of TV-time a sport receives remains the single biggest factor in driving coverage and discussion across other media and online. The fact that the FA’s recently re-launched Women’s Super League includes a deal with BT Sport to show […]

Thanks to social media, crowdsourcing has been embraced by the automotive industry as a platform for the more forward-thinking brands to engage with consumers. For car enthusiasts it also invites them to have a say on the direction of new products from their favourite car companies. From the top of my head I can think […]

  You can’t move these days for opinion pieces about Facebook’s plummeting organic reach and the impact it has on a brand’s digital strategy. It’s true, many brands are experiencing some extreme drop-off in their reach numbers. This is happening for a variety of reasons and is worthy of a standalone blog post later. Part […]