Triumph Motorcycles hires Performance Communications

Performance Communications | October 5, 2016

We’re delighted to announce that we are now working with Triumph Motorcycles on its UK PR and social account after a competitive pitch.

The team in Kingston-upon-Thames will support the Hinckley-based British motorcycle manufacturer as it continues to grow its brand position both within and outside of the traditional two-wheeled specialist media and communities.

“Triumph is so much more than a motorcycle manufacturer and that’s what makes it so exciting to work with,” explains Andy Francis, co-founder of Performance Communications.

“As a premium British brand it has been a magnet to icons of the screen from Marlon Brando, James Dean and Steve McQueen to latter day fans like Tom Cruise, Ryan Reynolds and Bradley Cooper; that’s down to the simple fact that building some of the most desirable bikes in the world is what Triumph does best.

“Today it is responsible for the resurgence of the Modern Classic genre with the Bonneville, building the acclaimed Street Triple and recently launching the new Tiger Explorer 1200, the ultimate trans-continental adventure motorcycle – this all contributes to making it the number one motorcycle brand in the UK.”

We will deliver a wide-ranging communications brief across both digital and traditional media channels via a mix of tactics encompassing branded content, influencer campaigns and media experiential activity.

Former motorcycle journalist and presenter, Luke Bowler, has joined the Performance team to support the account team led by Senior Director, Andy Bothwell and Head of Digital, Andy Murphy.

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Hybrids are at a crossroads – and EREVs are the vehicle category to watch

What does the future of hybrid vehicles look like? It turns out that it may include brands taking lessons from the past. Most hybrids on sale today use parallel architecture. This refers to the fact that the hybrid’s combustion engine and the battery can both power the vehicle independently – but there is another way […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?