Blog.

This week, Audi unveiled its latest autonomous car tech in the new incarnation of its A8 model, causing much media chatter about the car’s ‘level 3’ autonomy capabilities. According to Audi, the new A8 will use more than a dozen sensors that will allow drivers to focus on other activities, such as watching movies on […]

If you’ve been keeping an eye on football social media content during this summer’s transfer window, you may have noticed a few changes… Some strange ones. First, Liverpool announced former Chelsea and Roma winger Mohammed Salah on Twitter with a video of a mystery man flicking through Twitter on his phone to the trending hashtag […]

So it’s that time of year again. The time of year when petrol-heads the UK over get together for the disgustingly indulgent motoring orgy that is the Goodwood Festival of Speed. Held in the grounds of Lord March’s stately Goodwood House, the Festival of Speed has been running since 1993 and is pitched as the […]

This week, we took home the award for the best ‘Automotive campaign’ for our Fiat Professional Tradesman Trials campaign at the CIPR Excellence Awards 2017. The campaign which maximised Fiat Professional’s sponsorship of the English Football League gave one tradesman the chance to forge a professional football career. The insight-driven, content-led campaign gave Fiat’s target […]

It’s time. With just a few hours to go until Warren Gatland announces his 37-man touring party to take on New Zealand, the wait is finally coming to an end. Rumours have been rife and despite a leak making it onto a BBC Sport article, every man and his dog have wanted to have their […]

Newspapers, web articles and Twitter exploded this week following the confusing and unusual tactics of Italy against England in the RBS 6 Nations Championship on Sunday. Whilst most of the 80,000 attendees at Twickenham and people in front of their television screens were screaming for offside, the Italians exploited a loophole in the laws of […]

There’s something about being British that means we love a plucky underdog in sport. That David v Goliath situation, where the impossible happens is impossible to describe. Sports teams coming back from seemingly insurmountable deficits is beautiful to watch. After Barcelona’s quite frankly ludicrous comeback from 4-0 down on aggregate to beat PSG in the […]

It’s been a busy time on the Land Rover team recently. Not one but two pieces of content have been created. [row] [one_half] The Evolution of Range Rover The first video is an animation showcasing the evolution of Range Rover. Working with Land Rover’s design team, we highlighted the key model changes over the past 48 […]

Above observing the game itself, many sports fans enjoy watching the post match interviews, the podium celebrations and the press conferences, to see and hear what lies beneath their favourite sports stars. But do we ever get to hear what they are truly feeling? Or are our media to blame for forcing them into a […]

In Zuckerberg’s never ending march to own and publish your every thought or feeling, he has made more updates to Facebook Live, which you are unlikely to have noticed is a bit of a big thing for Facebook at the moment as they continue their march to ‘own’ video, and in particular Live video. Anyway, […]

Last year was a particularly good one for eSports. Despite many sports industry stakeholders continuing to muse over whether gaming actually constitutes a sport, whether the new arrivals threatened to steal food from their table, and perhaps most importantly whether its meteoric rise represented a ticking time-bomb for future generations’ health, the eSports fraternity has […]

There is no denying it – we live in a very different media landscape to the one I grew up in as a teenager a decade ago. Everything is social, everything is online and media consumption is no longer dictated by television schedules. The current teenager wants everything now and they want control over not […]

We’re delighted to announce that we are now working with Triumph Motorcycles on its UK PR and social account after a competitive pitch. The team in Kingston-upon-Thames will support the Hinckley-based British motorcycle manufacturer as it continues to grow its brand position both within and outside of the traditional two-wheeled specialist media and communities. “Triumph […]

“Hopefully I can make everybody so proud of the England team again”. The ill-fated words of Sam Allardyce, who as recently as July recorded a message to England fans laughing down the camera with joy, announcing his appointment as their new manager. Fast-forward to today, Allardyce is now out of a job following claims to […]

As we collectively bathe in the post-Olympics glow, it’s hard not to wonder how we’ll fare in the next one. Or about how this epic undertaking could be improved. Despite lacklustre live attendances, this year’s event in Rio created plenty of sporting drama but could we raise the bar in Tokyo in 2020? One of […]

While basking with the rest of the nation in the glory of Team GB’s Olympic success in Rio (six golds in one day will take some beating), I noticed that Rio will be hosting an additional ‘Games’ this week in a sport that has pushed the boundaries of competition in recent years. Although the eGames […]

Contracts are commonplace in football. Barely a day goes by where we don’t hear about a new contract wrangle, or a football star that has just signed a new contract that makes him the ‘xth’ highest paid player in the world. But I haven’t yet seen an example of fans being strong armed into signing […]

I still remember the first time I ever rang up an insurance company to get a quote. Gloating about the fact that I had passed my test within three and a half months of my 17th birthday, and driving my poor parents around the bend and every roundabout in Hampshire, I was left gobsmacked to […]

So he’s back. Paul Pogba is back. Or as the marketing machine at Manchester United exclaimed at 59 minutes to kick-off of the traditional season opener on Sunday – #Pogback Forget the ‘protracted transfer’ and constant stream of media speculation, that hashtag hinted to the world that this was a deal done long ago. Skip […]

It’s been less than two weeks since the launch of the hottest new trend in the mobile gaming industry, and we’ve barely had time to catch our breath. Here at Performance Towers, the main thought has been this – where the hell did that come from? Within hours of launching in the US, Europe, and […]

Any time, any place, anywhere. That seems to be the catchphrase of sports fans who have an insatiable appetite for sporting content. Whether it’s results, stats or behind the scenes videos, they just can’t get enough of it. And they’ll access that content at any stage in the day – our research showed that 73% […]