Blog.

Sometimes ideas come as a lightbulb moment. Sometimes they need to be dragged out kicking and screaming. Sometimes the idea is so blindingly obvious you can’t understand how it hasn’t been done already. Some ideas are a mixture of all of the above. Our X-Trail 4Dogs for Nissan was one such campaign. The lightbulb moment that […]

2017, the year of the new iPhone, Animoji’s, Instagram’s ‘Paid Partnership’ tag and now, Twitter are trialling a 280 character limit. Twitter’s current limit is 140 (I mean, I’d be worried if you didn’t know that) but they have decided to double the characters so that we no longer feel “restrained” when trying to “cram […]

It is fantastic news that Cannondale has a new sponsor for 2018 in the shape of Education First, but the fact that disaster has been averted in this instance must not detract from the stark reality that the sport’s commercial model remains broken. It is amazing that such an inequitable status quo has lasted until […]

[simple_slider arrows=”hover” nav=”none” transition=”slide” auto_rotation=”1″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/09/Blog-Image-2.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/09/taylor-swift-album.jpg” alt=””] [simple_slide img=”” alt=””] [/simple_slider] In the digital age social media has come to act as a leading platform for our judgement of character. Whether it be your friends’ over enthusiastic use of hashtags or your mum’s irritating habit of commenting ‘LOL :p’ on […]

It is an uncomfortable truth that women on average earn less than men throughout their career, and almost half a century from the Gender Pay Act, there is sadly still an 18% difference between men and women in similar roles. Most noticeably, one of the biggest pay disparities lies in the world of sport. Tennis […]

How many apps do you have on your phone? How many of them are for entertainment and how many are there to make your life a bit easier, be it for online shopping or helping you get from A to B? These days we live in a world where we can turn to our smartphones […]

In a bid to tackle the air quality crisis, the UK Government has recently announced plans to ban Internal Combustion Engine (ICE) vehicles by the year 2040. Doctors have now warned us that nitrogen oxide is causing as many as 40,000 premature deaths a year and, although nitrogen oxide is more than just an issue […]

A four day assault on the senses. That’s probably the most succinct way to describe one of our client’s flagship events, the Goodwood Festival of Speed 2017. Picture a seething mass of 200,000 visitors pouring onto a sun-baked estate in a rural corner of West Sussex. The wall of heat generated by rows of eager […]

This week, Audi unveiled its latest autonomous car tech in the new incarnation of its A8 model, causing much media chatter about the car’s ‘level 3’ autonomy capabilities. According to Audi, the new A8 will use more than a dozen sensors that will allow drivers to focus on other activities, such as watching movies on […]

If you’ve been keeping an eye on football social media content during this summer’s transfer window, you may have noticed a few changes… Some strange ones. First, Liverpool announced former Chelsea and Roma winger Mohammed Salah on Twitter with a video of a mystery man flicking through Twitter on his phone to the trending hashtag […]

So it’s that time of year again. The time of year when petrol-heads the UK over get together for the disgustingly indulgent motoring orgy that is the Goodwood Festival of Speed. Held in the grounds of Lord March’s stately Goodwood House, the Festival of Speed has been running since 1993 and is pitched as the […]

This week, we took home the award for the best ‘Automotive campaign’ for our Fiat Professional Tradesman Trials campaign at the CIPR Excellence Awards 2017. The campaign which maximised Fiat Professional’s sponsorship of the English Football League gave one tradesman the chance to forge a professional football career. The insight-driven, content-led campaign gave Fiat’s target […]

It’s time. With just a few hours to go until Warren Gatland announces his 37-man touring party to take on New Zealand, the wait is finally coming to an end. Rumours have been rife and despite a leak making it onto a BBC Sport article, every man and his dog have wanted to have their […]

Newspapers, web articles and Twitter exploded this week following the confusing and unusual tactics of Italy against England in the RBS 6 Nations Championship on Sunday. Whilst most of the 80,000 attendees at Twickenham and people in front of their television screens were screaming for offside, the Italians exploited a loophole in the laws of […]

There’s something about being British that means we love a plucky underdog in sport. That David v Goliath situation, where the impossible happens is impossible to describe. Sports teams coming back from seemingly insurmountable deficits is beautiful to watch. After Barcelona’s quite frankly ludicrous comeback from 4-0 down on aggregate to beat PSG in the […]

It’s been a busy time on the Land Rover team recently. Not one but two pieces of content have been created. [row] [one_half] The Evolution of Range Rover The first video is an animation showcasing the evolution of Range Rover. Working with Land Rover’s design team, we highlighted the key model changes over the past 48 […]

Above observing the game itself, many sports fans enjoy watching the post match interviews, the podium celebrations and the press conferences, to see and hear what lies beneath their favourite sports stars. But do we ever get to hear what they are truly feeling? Or are our media to blame for forcing them into a […]

In Zuckerberg’s never ending march to own and publish your every thought or feeling, he has made more updates to Facebook Live, which you are unlikely to have noticed is a bit of a big thing for Facebook at the moment as they continue their march to ‘own’ video, and in particular Live video. Anyway, […]

Last year was a particularly good one for eSports. Despite many sports industry stakeholders continuing to muse over whether gaming actually constitutes a sport, whether the new arrivals threatened to steal food from their table, and perhaps most importantly whether its meteoric rise represented a ticking time-bomb for future generations’ health, the eSports fraternity has […]

There is no denying it – we live in a very different media landscape to the one I grew up in as a teenager a decade ago. Everything is social, everything is online and media consumption is no longer dictated by television schedules. The current teenager wants everything now and they want control over not […]

We’re delighted to announce that we are now working with Triumph Motorcycles on its UK PR and social account after a competitive pitch. The team in Kingston-upon-Thames will support the Hinckley-based British motorcycle manufacturer as it continues to grow its brand position both within and outside of the traditional two-wheeled specialist media and communities. “Triumph […]