Blog.

[simple_slider arrows=”hover” nav=”none” transition=”slide” auto_rotation=”1″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/09/Blog-Image-2.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/09/taylor-swift-album.jpg” alt=””] [simple_slide img=”” alt=””] [/simple_slider] In the digital age social media has come to act as a leading platform for our judgement of character. Whether it be your friends’ over enthusiastic use of hashtags or your mum’s irritating habit of commenting ‘LOL :p’ on […]

It is an uncomfortable truth that women on average earn less than men throughout their career, and almost half a century from the Gender Pay Act, there is sadly still an 18% difference between men and women in similar roles. Most noticeably, one of the biggest pay disparities lies in the world of sport. Tennis […]

How many apps do you have on your phone? How many of them are for entertainment and how many are there to make your life a bit easier, be it for online shopping or helping you get from A to B? These days we live in a world where we can turn to our smartphones […]

In a bid to tackle the air quality crisis, the UK Government has recently announced plans to ban Internal Combustion Engine (ICE) vehicles by the year 2040. Doctors have now warned us that nitrogen oxide is causing as many as 40,000 premature deaths a year and, although nitrogen oxide is more than just an issue […]

A four day assault on the senses. That’s probably the most succinct way to describe one of our client’s flagship events, the Goodwood Festival of Speed 2017. Picture a seething mass of 200,000 visitors pouring onto a sun-baked estate in a rural corner of West Sussex. The wall of heat generated by rows of eager […]

This week, Audi unveiled its latest autonomous car tech in the new incarnation of its A8 model, causing much media chatter about the car’s ‘level 3’ autonomy capabilities. According to Audi, the new A8 will use more than a dozen sensors that will allow drivers to focus on other activities, such as watching movies on […]

If you’ve been keeping an eye on football social media content during this summer’s transfer window, you may have noticed a few changes… Some strange ones. First, Liverpool announced former Chelsea and Roma winger Mohammed Salah on Twitter with a video of a mystery man flicking through Twitter on his phone to the trending hashtag […]

The Middle East team  have been busy recently and we’re proud to announce they have been appointed by General Motors, one of the world’s biggest automotive manufacturers, to provide communications support for its Cadillac, GMC and ACDelco brands across the Middle East. Responsibilities will cover strategic consultation, product communications, event support, press fleet administration and crisis […]

So it’s that time of year again. The time of year when petrol-heads the UK over get together for the disgustingly indulgent motoring orgy that is the Goodwood Festival of Speed. Held in the grounds of Lord March’s stately Goodwood House, the Festival of Speed has been running since 1993 and is pitched as the […]

May saw Honda launch its all-new CR-V to the Middle East media in Ras Al Khaimah (RAK) in the UAE, and Performance Communications was proud to be invited to provide all PR support for the this important event. Honda’s ‘best-selling SUV’ was launched in front of over 70 regional media and influencers at the high-end […]

It’s time. With just a few hours to go until Warren Gatland announces his 37-man touring party to take on New Zealand, the wait is finally coming to an end. Rumours have been rife and despite a leak making it onto a BBC Sport article, every man and his dog have wanted to have their […]

Newspapers, web articles and Twitter exploded this week following the confusing and unusual tactics of Italy against England in the RBS 6 Nations Championship on Sunday. Whilst most of the 80,000 attendees at Twickenham and people in front of their television screens were screaming for offside, the Italians exploited a loophole in the laws of […]

There’s something about being British that means we love a plucky underdog in sport. That David v Goliath situation, where the impossible happens is impossible to describe. Sports teams coming back from seemingly insurmountable deficits is beautiful to watch. After Barcelona’s quite frankly ludicrous comeback from 4-0 down on aggregate to beat PSG in the […]

[simple_slider arrows=”always” nav=”none” transition=”slide” auto_rotation=”0″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Approved-image.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/CNBC-Arabia-Interview.jpg” alt=””] [/simple_slider] This February, Swiss luxury watchmaker and aviation chronograph specialist, Breitling, announced that French pilot, Mika Brageot, would make his Master Class debut in Abu Dhabi at the season opener of the 2017 Red Bull Air Race World Championship. Following two years of […]

Above observing the game itself, many sports fans enjoy watching the post match interviews, the podium celebrations and the press conferences, to see and hear what lies beneath their favourite sports stars. But do we ever get to hear what they are truly feeling? Or are our media to blame for forcing them into a […]

In Zuckerberg’s never ending march to own and publish your every thought or feeling, he has made more updates to Facebook Live, which you are unlikely to have noticed is a bit of a big thing for Facebook at the moment as they continue their march to ‘own’ video, and in particular Live video. Anyway, […]

Last year was a particularly good one for eSports. Despite many sports industry stakeholders continuing to muse over whether gaming actually constitutes a sport, whether the new arrivals threatened to steal food from their table, and perhaps most importantly whether its meteoric rise represented a ticking time-bomb for future generations’ health, the eSports fraternity has […]

[simple_slider arrows=”always” nav=”none” transition=”slide” auto_rotation=”0″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/CONTINENTAL-SUPERSPORT-Full-Dash_RGB-1398×699.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/WhatsApp-Image-2017-01-10-at-14.51.07.jpeg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/WhatsApp-Image-2017-01-10-at-16.01.37.jpeg” alt=””] [/simple_slider] Just after the new year, Bentley gave the world a belated Christmas present as it unveiled the world’s fastest four-seater – the Bentley Continental Supersports. Capable of 0-60mph in 3.4 seconds and a top speed of 209mph, one of […]

[simple_slider arrows=”always” nav=”none” transition=”slide” auto_rotation=”0″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-craftsmen-demonstrate-traditional-skills-employed-in-l….jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-Craftsmen.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-Craftsman-2.jpg” alt=””] [/simple_slider]   When Bentley brought two of their most experienced craftsmen to Middle East in late 2016, the Performance team saw an opportunity to introduce them to their artisan brethren of the region in an early morning meeting on the […]

In November, the Performance team launched a campaign to take the Breitling brand to the wider Middle East audience in a way that hadn’t previously been undertaken by a watch brand. The result: a four-country tour, taking in the UAE, Qatar, Kuwait and Bahrain, with media briefings in the Breitling Boutiques in the respective markets. […]

There is no denying it – we live in a very different media landscape to the one I grew up in as a teenager a decade ago. Everything is social, everything is online and media consumption is no longer dictated by television schedules. The current teenager wants everything now and they want control over not […]