Blog.

Each year the great and good and the social media “gurus” predict trends for 2013. The big one this year apparently will be Content Marketing. This ‘ground-breaking’ new trend is so radical that it will change the way you do PR, marketing and any of the other 4P’s… Sounds exciting and something I should be […]

Penguins and pandas…Not the scariest of animals I’ll grant you, but the less reputable SEO ‘specialists’ across the world are cowering behind their computer screens. Of course, we aren’t talking about actual penguins and pandas here, merely the updating of the Google algorithm used to decide which page should show up first in search engine […]

The MiTo SBK was a product of a multi-year collaboration with the FIM Superbike World Championship, for which Alfa Romeo is Official Sponsor and Safety Car Provider. The only budget for promoting the new model was allocated to PR and Alfa was looking for a creative launch mechanic that would showcase the new model, champion […]

For the eagle eyed amongst you, you may have noticed that Google has updated the display of images in the Google Image search. Looks nice, but what’s that got to do with me? You’re right, this is a nice update for consumers but for website owners it may have a negative impact on traffic. Previously, […]

Content…If your agency tells you need they need to create content for your website or Facebook, whats the first thing that comes to mind? Probably how much is this going to cost me…? But content doesn’t have to cost the earth. As ever in life, a simple idea executed well can have a big impact. […]

Did you know you can now add a link to your website from within a video on YouTube? This means you can allow viewers of your latest stunt, viral or PR created promotional video to click through to an external website. We could do that already couldn’t we? Previously, channel owners could add an annotation […]

To drive Multipower brand awareness and excite activity amongst grassroots rugby clubs Performance Communications placed a social media mechanic at the heart of its recent PR activity with Northampton and England Rugby player, Ben Foden. A Facebook competition to win an exclusive training session with England’s No.1 full-back encouraged fans to enter by explaining why their […]

Motorists were dealt a further blow in September when Warranty Direct announced the results of its annual labour rates study. Average charges for an hour of a mechanic’s time rose to £83 and the highest bill per hour was a staggering £201. The warranty specialist’s annual investigation of nearly 4,500 workshops across the UK heaped […]

In celebration of 2000 LEAF vehicles sold in Norway, Nissan launched its FUTURE:TODAY exhibition last month at Youngstorget, Oslo. A dynamic touring showcase of future technology, discerning Osloites were able to immerse themselves in a stunning laser installation created by world-renowned light artist Chris Levine, as well as test drive the ground-breaking zero emission LEAF […]

Nissan unveiled its 21st Century vision for the future of London’s iconic ‘black cab’ at the start of August 2012. The Nissan NV200 London Taxi was unveiled in Central London by executive vice president, Andy Palmer, in front of a packed hall of British and International media. The NV200, which has already been unveiled as […]

Multipower ambassadors Team Liquigas Cannondale have enjoyed an impressive start to this year’s Tour de France, with 22-year-old Peter Sagan winning stage one and stage three of the Tour. Peter Sagen is joined by Ivan Basso and Vincenzo Nibali as team leaders for this year’s Tour. Nibali, known as ‘The Shark’ will aim for a […]

To launch Citroen’s new flagship model, the DS5, the car manufacturer collaborated with 2011 Master-Chef winner Tim Anderson, to open an exclusive pop-up restaurant in London offering a five course tasting menu inspired by the five senses. The restaurant opens on Wednesday 16th May for four days and will cost patrons just £5 per head […]

On April 1st, members of the public had the chance to experience the excitement of live entertainment inside the Olympic Stadium courtesy of Gold Challenge, the UK’s only Olympic and Paralympic based charity challenge. The official test event in the Olympic Stadium featured a series of celebrity 100m sprints, relay races. Attendees included international rugby […]

Following her qualification for the Olympics, Performance Communications arranged for swimming star, Fran Halsall, to return to her old school in Liverpool. Organised for her sports nutrition sponsor, Multipower Sportsfood, Fran Halsall returned to St. Mary’s College to host a unique swimming master class and take part in question-and-answer sessions with pupils. The 21-year-old from Southport […]

As part of one of the most exciting and innovative motorsport projects for a generation, Performance Communication‘s Nissan in Europe team launched the ground-breaking, experimental Nissan DeltaWing racing car in London on March 12. Acting as a test-bed for future innovations and new car technologies, the Nissan DeltaWing will run at the Le Mans 24 […]

The Performance Communications Sports Team has started 2012 with a bang, travelling up and down the country to run a series of media master class events for Alfa Romeo, official car supplier to UK Athletics. We kicked off with a trip to Wigan to meet Jenny Meadows (800m), then headed onto Nottingham for Andy Turner (110m […]

To mark the start of what promises to be the biggest ever year for the sport in this country, the triathlon business community incorporated a new trade body in January, the Triathlon Industry Association, to act as a central representative for UK-based manufacturers, distributors and suppliers of swim/bike/run products. Britain currently reigns supreme in the […]

Over 72,000 spectators enjoyed the effervescent Top Gear trio of Clarkson, Hammond and May presenting their unique show at Birmingham’s NEC and the new, larger capital home of ExCeL London recently, as well as the successful debut of the Top Gear Live indoor track hosted by Tiff Needell. This year, the all-new format meant visitors […]

The UK Football Academy has selected Performance Communications to launch the new coach institute and promote its inaugural symposium at the Emirates Stadium in 2012. Led by Guus Hiddink, one of the world’s best football managers and Raymond Verheijen, Hiddink’s assistant at South Korea, Russia and Chelsea, the UKFA is dedicated to coach education through bringing the […]

Honda cars were recently revealed to be the most resilient to pothole damage, according to research by Potholes.co.uk. The road maintenance campaign website, set up by Warranty Direct, analysed tens of thousands of policies to unearth the cars most and least susceptible to the nation’s biggest bugbear – potholes. After Honda, the most ‘pothole-proof’ manufacturers […]

Citroën and Arsenal Football Club produced a series of cinemagraphs in January – subtly animated images – featuring New Citroën DS5 and first team players Mikel Arteta, Laurent Koscielny, and club captain Robin van Persie. Revealing hints of movement in each composition, the cinemagraphs show the players executing their best ball skills around Citroën’s brand […]