The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

Middle East team shortlisted for MEPRA Award for work with Cadillac

Performance Communications Author Image Performance Communications | November 1, 2018

The Dubai team, in partnership with Cadillac, has been shortlisted for a MEPRA Middle East PR award later this month. Under the Category ‘Best Use of Sponsorship’, the team has made the final cut with its entry for the ‘Letters to Andy Warhol’ exhibition that formed a central part of the Sole DXB festival last year.

As part of its ‘Dare Greatly’ communications platform for elevating brand perception among entrepreneurial Generation X and Y individuals, Cadillac, in collaboration with The Andy Warhol Museum, brought the travelling ‘Letters to Andy Warhol’ exhibition to Sole DXB 2017, leveraging the brand’s long-term partnership with Dubai’s cultural street style event.

The three-phase 360-degree comms strategy integrated PR, social media, experiential and paid partnerships, in addition to outdoor advertising across prime locations on Sheikh Zayed Road.

During the lead up to the exhibition, the Performance team, led by Bassam Saifi, boosted the level of communications across diverse media including print, online and broadcast, with a drumbeat of news including exclusive interviews with Patrick Moore, Director of The Andy Warhol Museum, who was invited to join in the launch activities for the exhibition.

The campaign featured three key activations around the exhibition, including:

  • An exclusive VIP dinner for 40 individuals from the UAE art community hosted by Patrick Moore
  • An invite-only evening ceremony to inaugurate the show, attended by 300 guests from the UAE art, design and media community
  • A one-week public exhibition housing rarely-seen letters to and from Warhol and engaging experiences

The comms campaign achieved significant results with over 190 print and online media clippings recorded, accounting for an AVE of over USD 800,000 and 34m impressions.

Award winners will be announced on 28th November.

Related stories.

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

Be Bold.

It’s time to come off the fence:

Message us