The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

Freewheeling into trouble? The pitfalls of eScooter hire schemes

Performance Communications Author Image Performance Communications | July 3, 2020

Amid the cacophony of Coronavirus news, the government made it legal for people to use e-Scooters in the UK from Saturday… or at least that’s what the headlines implied.

Instead, what the government has actually done is make it legal to rent e-scooters through companies such as Bird and Lime.

In London, the introduction of the official docked hire bikes were generally seen as a positive and led to an increase in cycling across town. However the introduction of third-party bicycle hire schemes led to dumped bicycles blighting parks, bushes and footpaths around the capital, and many have now started cluttering our waterways.

The evidence from the US and Europe is that while e-scooters provide an environmentally friendly, low cost, congestion-friendly way of getting around towns and cities, the rental schemes and, more accurately, the irresponsible people using them, lead to real problems. Piles of dumped scooters blocking paths and spoiling once open pavements and thoroughfares are a common sight in locations where they are active.

In America, they have seen an explosion of these schemes in major cities. Users love them, non-users not so much. There is an interesting podcast episode from Business Insider which explores the phenomenon and how these companies have exploited slow-to-respond local councils to introduce the schemes and make them ubiquitous before they had a chance to respond with legislation to control their use. The podcast follows the exploits of an enterprising couple of guys who have set up a business collecting scooters dumped on private land. They then hold them until the hire companies pay to release them, something they are unwilling or uninterested in doing. It seems a good level of wastage is built in.

Anyone who lives in London or a major UK city will likely have seen someone zipping around on one, not surprising as sales of electric scooters jumped 50 per cent in 2019 at UK retailer Micro Scooters – despite it being illegal to ride on the UK roads and pavements. So, if so many people privately own them, why make only hire companies legal? They’re either a good solution or not? By only legalising private scooters, it ensures the problems of the continent are not repeated. That’s a win-win surely?

It seems the hire companies have been very persuasive. Riders won’t require a helmet. Or licence (provisional licence is all that’s needed). In fact the MCIA has noted that the specification of the trial scooters, have power and weight limits beyond those highlighted in the MCIA document or suggested by the DfT’s own consultation. The only reason I can see for the government taking this approach is because it can earn money by controlling licences and collecting taxes.

Legalising private eScooters and banning hire companies is a win-win for me. Any shared ownership scheme should surely be voided in the current climate. We’re told to clean everything from cars to restaurant tables between uses yet these schemes encourage people to share the same items unchecked. Surely, private ownership of e-scooters in the current health emergency is a better solution. What could have been a practical, healthy and environmentally-friendly solution to easing the burden on our public transport network is likely instead to result in similar complaints as those from residents of other major cities?

Andy


Related stories.

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

Be Bold.

It’s time to come off the fence:


Message us