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Blog: Technology.


55 articles.

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

CES 2022 Overview – Key Themes and Topics

Against the odds, CES returned this year in person. Here are a selection of the highlights Autonomy, Robotics and Sustainability [row] [one_third] Autonomy Overview: Volvo will be conducting tests of its new “Ride Pilot” self-driving capability in California John Deere breaks new ground with self-driving tractors controlled from a phone Cadillac expanded its vision for […]

The Metaverse is coming: Here’s Everything you need to know (Part Two)

Image credit: Nvidia It’s been four months since I last wrote about the metaverse in part one of this series. In that post I explored what the metaverse is, why the sudden hype and what the opportunities are for us as marketers. Since then, one of the world’s most powerful (and most controversial) brands has […]

Top nine quotes to include in your next presentation on PR measurement

I recently completed the CIPR’s Professional PR Diploma. My final assignment was a management proposal that required me to identify and make recommendations for improvement to an area of PR practice that’s relevant to my job. The area I decided to look at was PR measurement. Glutton for punishment? Perhaps. I got an excellent pass […]

The Metaverse is coming: Here’s Everything you need to know

It’s official. Metaverse is the new technology buzzword of the moment. And that’s no real surprise after Mark Zuckerberg’s recent interview about the future trajectory of Facebook. “In the coming years, I expect people will transition from seeing us [Facebook] primarily as a social media company to seeing us as a metaverse company” he said. […]

What is the future of wearable technology and how will the booming sector continue to grow?

Ironically, for a nation struck down by a pandemic, we have seen a growth in physical activity. Lockdowns, one hour exercise limits and a general restrictions on what you can and cannot do for many months at a time has spurred us on to get out and get more active. This in turn has helped […]

Wearable Technology In Sport and Fitness

Whether you’re an Olympic athlete or a casual jogger, wearable technology is changing the way we think about sport and fitness. From Fitbits to Oura Rings, Sensoria smart socks to Whoop bands, you can rest assured there is a wearable device out there designed for you. It’s of no surprise that the demand for wearable […]

5 WAYS TECHNOLOGY HAS DIRECTLY INFLUENCED SPORTING SUCCESS

While technology cannot take all of the credit, technological advances are helping athletes achieve sporting success and bridge the gap between first and second. We’ve moved a long way since the dreaded beep test (sporting ‘technology’ 1.0?) was introduced 40 years ago. I’ve identified a list of five ways sports teams or individuals have taken […]

5 Ways Tech has improved sport

…AND 5 WAYS (I HOPE) IT IS ABOUT TO   Never before has the world of sport needed technology more than it does now, to crack the code on COVID and get fans back watching live sport safely. It got me thinking about the myriad tech innovations with sporting applications that have already launched, are […]

Freewheeling into trouble? The pitfalls of eScooter hire schemes

Amid the cacophony of Coronavirus news, the government made it legal for people to use e-Scooters in the UK from Saturday… or at least that’s what the headlines implied. Instead, what the government has actually done is make it legal to rent e-scooters through companies such as Bird and Lime. In London, the introduction of […]

Performance Adds Andersen to its Growing Technology Stable

Performance Communications has been appointed by Andersen, a British manufacturer and installer of high-end electric vehicle charge points to handle its integrated Marketing and Communications programme. Addressing the booming electric vehicle market, Andersen, which recently became a recommended provider for Porsche GB, is the leading style-conscious home charger on the market for those who want […]

Subscriptions, buying online and free home deliveries. Welcome to Post C-19 car buying?

It perhaps shouldn’t have come as a surprise when the grim April SMMT figures announced that Tesla Model 3 had topped the most sold list, given April saw the start of the new Benefit In Kind tax perks for EVs. That said, Tesla could find themselves in a continued fortuitous position. They moved to an […]

How Fortnite put on a masterclass of COVID-curated content

As a marketer, tech lover, and gaming enthusiast, it’s safe to say I’m in awe of Fortnite’s recent cross-platform ‘live show’. A ground-breaking stunt that offered a small relief in difficult times, and even a glimpse into the future of branded content. Before I dive into all of that though, let me set the scene […]

Is Delivery by Drones the Future?

Barely a week passes without a new initiative claiming to bring airborne drone deliveries a step closer to mainstream reality. The likes of Domino’s Pizza and Amazon were among the first to make PR capital out of drone deliveries. Ever since, a steady stream of stories has envisioned a future where every online whim is […]

The Virtual Grand National and why I’ll be watching

I love horse racing. Specifically, I love the jumps. Why? No single motivation, but instead I’m drawn by its uniquely magnetic combination of the thrill of betting, being outside and enjoying the countryside, socialising, eating, drinking and dressing up. A major highlight of jumps each year is the Aintree Festival and its showpiece, the Grand […]

Premium electric vehicle home-charger brand, Andersen choose Performance

Less than a year after launching its new Technology division, Performance Communications announces its latest client win, having been appointed by Andersen, a British manufacturer and installer of high-end electric vehicle charge points. Addressing the booming electric vehicle market, Andersen is the leading style-conscious home charger on the market for those who don’t just want […]

Will motorcycles go electric?

Is it inevitable that motorcycles will go electric? In the UK, interest in electric cars has grown strongly over the last four years: However, searches for electric motorcycles have been slower to take off: So why is consumer interest low? Are bikers inherently less green? Seemingly not, they are simply more pragmatic; almost a quarter […]

Can electric bicycles help pull motorcycles out of a hole?

Remora fish use suction to stick to sharks or whales. They help remove dead skin from the host while benefiting from the protection of the bigger fish. The relationship can sometimes be mistaken for a parasitic one. But look closer and you can see the vital role both play in the ecosystem. One supports the […]

Autonomous vehicle software leader, Oxbotica appoints Performance for integrated communications programme

Following the launch of its Technology division last Summer, Performance Communications has been appointed by Oxbotica, a leader in autonomous vehicle software, to handle its integrated Marketing and Communications programme. Since it was founded out of Academia in 2014, Oxbotica has really put the UK on the map at the forefront of self-driving vehicle development. […]

Performance Charges Ahead With Electric Truck Pioneer, Tevva Motors

Electric commercial vehicle technology supplier, Tevva Motors Ltd, has selected Performance Communications to handle its PR and communications function. Tevva, based in Chelmsford, Essex, has emerged as a world leader in the development and provision of technologies that can electrify almost any existing, medium-duty (7.5t-14t) truck. While the ambition, economics and timeline of OEM electrification […]

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