The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

Driving nirvana, just different

Performance Communications Author Image Performance Communications | September 12, 2014

Even the worst new cars are usually better to own and better to drive than older comparable vehicles. There are some exceptions, but it is true 99 per cent of the time.

Old cars had an advantage, however: only a decade or two ago, the roads were emptier, they weren’t adorned with speed cameras and the police were, I’ve heard, more lenient. In terms of sheer driving pleasure, this balanced things up somewhat. It was easier to have fun even though the cars were worse.

Despite the cars being a bit rubbish (generally), drivers weren’t hampered to the same degree as they are now. Regardless of the decade though, having fun usually meant driving quickly and then bragging about it.

Things have changed in the last five years; a unique set of circumstances have stirred things up considerably and the unexpected consequence of this is a new phenomenon: hypermiling, or, the art of driving extremely sensibly to the point of obsession.

The goal is to achieve the very best possible MPG figure in whatever vehicle you choose to drive. Every tweak of the accelerator or squeeze of the brakes is applied with the same delicacy of a surgeon performing open-heart surgery on the queen. Jerking, twisting or tugging on any of the car’s controls is blasphemy on Hypermiler.co.uk, a website and community dedicated to driving very slowly.

I understand why to some extent. It’s measurable; it saves money, and possibly the planet too. The MPG data is provided on a nice little screen in the corner of the dashboard and it is something that is acceptable to brag about in the pub or on social media.

It has caught on to such an extent that squeezing every last bit of efficiency from the internal combustion engine is as engaging as a spirited Sunday morning blat on a favourite road. Everybody is doing it, and talking about it, too. A straw poll conducted in our office of roughly 30 people confirmed my suspicion. When asked whether they monitored their MPG and quietly enjoyed it, two thirds said they did. Less than half said they’d had fun driving on a country road in the last month.

The problem is, hypermiling might be immensely satisfying to some, but it is another reason to ignore what’s happening on the road.

A recent study Performance Communications conducted on behalf of Accident Exchange showed that the number of rear-end collisions had increased by over seven per cent in four years, and that’s despite all the new tech in cars designed to prevent crashes of this type.

Driving nirvana might not be all about speed these days but is hypermiling, and an obsession with fuel economy, actually distracting drivers while at the wheel? Worth thinking about next time you’re battling to raise your PB to from 59.9 to 60mpg.

Rick


Related stories.

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Hybrids are at a crossroads – and EREVs are the vehicle category to watch

What does the future of hybrid vehicles look like? It turns out that it may include brands taking lessons from the past. Most hybrids on sale today use parallel architecture. This refers to the fact that the hybrid’s combustion engine and the battery can both power the vehicle independently – but there is another way […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

  With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

Be Bold.

It’s time to come off the fence:


Message us