From Crewe to Dubai Creek, craftsmen unite in celebration of UAE National Day

Performance Communications | November 29, 2016

[simple_slider arrows=”always” nav=”none” transition=”slide” auto_rotation=”0″ fullscreen=”0″]
[simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-craftsmen-demonstrate-traditional-skills-employed-in-l….jpg” alt=””]
[simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-Craftsmen.jpg” alt=””]
[simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-Craftsman-2.jpg” alt=””]
[/simple_slider]

When Bentley brought two of their most experienced craftsmen to Middle East in late 2016, the Performance team saw an opportunity to introduce them to their artisan brethren of the region in an early morning meeting on the shores of Dubai Creek. Initially slated to conduct demonstrations of their wares at the inaugural Gulf Concours, the Bentley craft masters set up their display at one of the region’s oldest wooden dhow boat dockyards and, for a short time, turned their hand at bit of boat building.

The coming together of craftsmen from East and West made for a unique celebration of their trade and also a great opportunity for a stunning photoshoot. Producing a unique collection of images, Performance sold in the story as a photographic feature to media across the Middle East that highlighted the British marque’s commitment to handmade luxury and appreciation of the region.

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Hybrids are at a crossroads – and EREVs are the vehicle category to watch

What does the future of hybrid vehicles look like? It turns out that it may include brands taking lessons from the past. Most hybrids on sale today use parallel architecture. This refers to the fact that the hybrid’s combustion engine and the battery can both power the vehicle independently – but there is another way […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?