Citroën & Gio-Goi Create Limited Edition DS3 Racing Inspired Footwear

Performance Communications | September 23, 2011

With only a limited run of 100 pairs, DS3 Racing by Gio-Goi comes in an eye-catching orange and black colour scheme and takes design cues from the sculpted 18” alloy wheels and sporty orange grille.

To celebrate the collaboration, and linking with Gio-Goi’s Manchester roots, a gig and pop-up store was created in London’s Brick Lane and featured up-and-coming Manchester based artists including Silverclub, Young British Artists and D/R/U/G/S.

Video content was produced throughout the project including details of the design process, interviews with the shoe designer and interviews and video content from the pop-up store and gig.

For more information visit [youtube height=”HEIGHT” width=”WIDTH”]http://youtu.be/zk2z3uJbHQg[/youtube]

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