Call Of Duty Infiltrates The Middle East For Black Ops 3 Launch

Performance Communications | November 13, 2015

November saw a call to arms for the Performance Communications Middle East team in a campaign to launch one of the world’s bestselling first person shooter games, working in partnership with local retailer Red Entertainment

The third edition of the Black Ops series was announced with a bang, based around a themed paintballing day attended by 35 key gaming and tech journalists from across the Arab world, including the UAE, Saudi Arabia, Bahrain and Kuwait.

Turned into a Call of Duty Black Ops III multiplayer real-life map, the layout of the centre allowed the gaming features of the newly launched edition to be re-enacted during the matches.

A furious battle commenced amongst the attendees, each fighting to be the last man standing and win the ultimate collector’s item: the Juggernog edition.

Throughout the activities, key influencers and journalists posted content on social media using Go Pro cameras to reflect the first person shooter experience provided by the live-action game.

The activities resulted in a steady stream of social media, blogger, online and print coverage. Following an afternoon of ‘warfare’, each of the gamers received a preview copy of the Black Ops III Arabic edition to take home and review.

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