The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

Automotive Industry News – 5th November 2021

Performance Communications Author Image Performance Communications | November 5, 2021

Industry Snapshot, Automotive and Beyond

This is a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks.

Automotive news

Key industry stories from the last two weeks:

Cost of Driving

Sales & Manufacturing

Policy & Environment

Trends

Electric Vehicle news

  • Supermarkets have installed nearly 1,000 EV charging points since start of 2020
  • DOE Announces $209 Million for Electric Vehicles Battery Research
  • Daimler Truck AG and BP to pioneer deployment of hydrogen infrastructure, supporting the decarbonization of UK freight transport
  • Tesla opens its chargers to other electric cars
  • Portable EV charger – UK firm launches portable EV charger for urban drivers

Product launches / unveils

Key industry product launches or unveils:

  • Range Rover – First glance at the new Range Rover plug-in hybrid
  • Volkswagen – An EV with a 325 mile-range: Arrival of the new Volkswagen ID 5
  • BMW – A reboot of the Mini for the electric age
  • Aston Martin – Valkyrie: first customer car ready
  • Volkswagen – Retro ID Buzz EV primed for imminent launch
  • MINI – New 2023 MINI Countryman spied for the first time
  • Citroën – Citroën Ami Cargo confirmed for UK sale in 2022
  • Renault – New 2022 Renault Kangoo E-TECH electric van

[row]
[one_half]

Automotive winners

  • Tesla – Tesla becomes first $1tn car firm as Hertz orders 100,000 Model 3s
  • Ford – Transit Custom receives Euro NCAP Gold award for assistance tech
  • Hyundai – The electric Kiwi Kona has won its debut hillclimb event
  • Nio – Under the skin: Improving EV cold-weather battery performance
  • JCB – JCB awarded Dewar Trophy by RAC for hydrogen-fuelled engine
  • SEAT – New SEAT concept turns the Ibiza hatch into a car-sized nightclub
  • What Car? – What Car? reveals 2021 What Car? Van of the Year Winner
  • Vauxhall – Gloucester mechanic retires after 75 years with same company
  • SMMT – More plug-in vehicles to be registered in 2021 than the whole of the last decade

[/one_half]
[one_half]

Non-automotive winners

[/one_half]
[/row]

Non-automotive losers

Research and insights:

Automotive Insights

Online buying is here to stay, with 10% of UK car buyers looking to purchase next car entirely online

  • The latest data from What Car? and Haymarket Automotive reveals that 10% of car buyers intend to purchase their next vehicle entirely online, increasing from 8.9% in May this year. This compares to 69.3% who prefer a combination of online research and direct shopping with dealers
  • Over 50% of buyers said they would be comfortable purchasing a vehicle online, a 10% increase since May
  • 1% of respondents cited improved vehicle availability online as one reason why they were more likely to consider making a purchase this way
  • Another factor is the emergence of virtual showrooms during the pandemic. 45.8% said they would not visit a physical showroom to view a model if they could have a virtual tour instead

Non-Automotive Insights

Climate change: Polls shows rising demand for government action

  • A survey of over 30,000 people conducted by GlobeScan for BBC World Service showed that support for taking stronger action on climate change is growing across the world. Concern about climate change is also at its highest point since 1998 – 63 percent now believe climate change is a “very serious” issue.
  • Across the 31 countries polled, an average of 56% of people want their governments to set stronger targets that would address climate change as quickly as possible
  • In 2015, 43% of those polled wanted strong action on climate change, but that has risen to 58% now
  • 56% want their countries to play a leadership role during the COP26 summit, with a greater proportion of people in some of the biggest emitting countries wanting to see their country play a more prominent role in tackling climate change
  • 61% of respondents say governments hold “a great deal” of responsibility to address climate change, compared to 57% who think companies hold the same level of responsibility and 36% for individuals

Photo by Roman Kraft on Unsplash


Related stories.

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Hybrids are at a crossroads – and EREVs are the vehicle category to watch

What does the future of hybrid vehicles look like? It turns out that it may include brands taking lessons from the past. Most hybrids on sale today use parallel architecture. This refers to the fact that the hybrid’s combustion engine and the battery can both power the vehicle independently – but there is another way […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

  With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

Be Bold.

It’s time to come off the fence:


Message us