The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

Automotive Industry News – 28th January 2021

Performance Communications Author Image Performance Communications | January 31, 2022

This briefing document provides a fortnightly overview of the main automotive industry stories making the news and key product announcements. It also includes some of the interesting stories and campaigns that have made the news from outside the automotive sector over the past two weeks.

Automotive news

Key industry stories from the last two weeks:

Industry

Driving

Environmental

Product launches / unveils

Key industry product launches or unveils:

  • Mercedes – Next-generation Mercedes E-Class to stick with combustion engines
  • Land Rover – New 2022 Land Rover Defender 130 revealed in patent images
  • Jeep New Jeep Renegade and Compass e-Hybrids revealed
  • PorschePorsche reveals limited-run 911 Edition 50Y Porsche Design
  • Volta Zero – New Volta Zero electric truck set for central London trial
  • Nissan – Electric Nissan Micra confirmed for 2025
  • Mini – MINI Recharged unveiled as official classic EV conversion
  • PEUGEOT – Peugeot 9X8 Le Mans Hypercar shown in new images

[row]
[one_half]

Non-automotive winners

[/one_half]
[one_half]

Non-automotive losers:

[/one_half]
[/row]

Research and insights:

Automotive Insights

  • Three-quarters of car buyers looking to purchase from their local dealer next, find What Car?
    • Survey of 1,158 in market buyers demonstrates the importance of dealer network despite shift to online sales
    • 74% of buyers wish to ‘buy local’ when buying a new car
    • 56% of respondents were willing to to accept a longer wait if it meant being able to support a local dealership
    • Steve Huntingford, What Car? Editor said: “At a time when the industry is embracing online sales, this is a reminder of the role local dealers play for motorists, the loyalty this generates and the benefits of nurturing lasting relationships with customers.”

Non-Automotive Insights

  • How remote work is influencing what we buy – Deloitte
    • It is expected that globally, remote working will outlive the pandemic. 53% of people say they can do their job remotely. Among those 57%, on average they spend 2.7 days a week at home
    • The data suggests that those in the UK, Canada, US and Australia are spending 3-4 days per week working from home, whereas in France, Denmark and Norway it is closer to two days
    • The data suggests a greater shift towards staff prioritising their work/life balance no matter their age group
    • The fundamental shift of where we work has seen an increase in spending on food at home and homeware, but reduced spending on restaurants, clothing and on public transport and new cars

 

  • No turning back: UK CEOs are approaching a purpose tipping point – PWC
    • Large number of employers looking to hire this year, but will need to show a clear commitment to ‘purpose’ in terms of showing care of their staff, customers, communities and the environment to ensure they attract new recruits
    • ‘Not all commitments are created equally’ but 71% of UK CEOs who have made a carbon neutral or net zero commitment say that they were influenced by the need to attract and retain talent
    • There is a general view that companies are accountable to the public now too, as well as to their investors and this accountability will filter through to actions in the business such as equality targets or decarbonising supply chains and procurement processes
    • Companies are starting to demonstrate this by including metrics into their corporate strategy on issues such as climate change and equality, with a ‘vanguard’ of CEOs including such metrics in their own bonus and incentive plans. This number is currently low, but is expected to grow quickly

Related stories.

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

Be Bold.

It’s time to come off the fence:


Message us