Alfa Pitches Man Against MiTo

Performance Communications | August 23, 2011

In anticipation of the forthcoming domestic season, Alfa Romeo, Official Car Supplier to UK Athletics (UKA), staged a racing athletics challenge, pitting MAN (former European and Commonwealth 400m Champion, Iwan Thomas) against MACHINE (Alfa MiTo) in a 3.8-mile race around central London’s bustling city streets, starting and finishing at Tower Bridge.

Behind the wheel of the Alfa MiTo – which in the range now includes the congestion charge beating 1.3 JTDM-2 85 bhp version – were two of Britain’s brightest World Championship medal contenders; European and Commonwealth 110m hurdles Champion Andy Turner took the driver’s seat, with ‘pinpoint’ navigational assistance from World and European Long Jump medallist Chris Tomlinson.

With just one chance for the contenders to recce the route, and bragging rights at stake, the pressure was on to not only out-manoeuvre one another but also the tourist crowds and London’s infamous traffic. Did the dynamic duo in the MiTo succeed or was Thomas’ gritty determination enough to see him through?

See the result at: www.facebook.com/alfaromeouk

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