Blog: Technology.

Having grown up in Leicester I can assure you that nothing really exciting tends to happen there. We have an elected mayor and are neither from the North or the South of England so the sense of pride isn’t overwhelming. The only good thing going for us is Kasabian, who are frankly Oasis wannabes and […]

From our last blog on disappearing car technology to the fresh tech that is transforming the way we communicate in our cars. Onboard Wi-Fi hotspots and connected infotainment systems allow us to stay in touch more easily than ever and the steady supply of press releases on the subject suggests this isn’t going to change. […]

This week, I’ve found myself in conversation with fellow colleagues about the future of in-car technology and what new features we might be seeing in the next 10, 20 or even 50 years. Between us we’ve even decided that the clutch pedal will be non-existent on new cars by 2025 – check back in 10 […]

Last week saw a new hashtag led rallying cry. #YesAllWomen sought to draw attention to the plight of women subjected to violence and discrimination at the hands of men. The hashtag is a nod to the common male response – “not all men are rapists”, which in turn had its own hashtag – #NotAllMen. The […]

  You can’t move these days for opinion pieces about Facebook’s plummeting organic reach and the impact it has on a brand’s digital strategy. It’s true, many brands are experiencing some extreme drop-off in their reach numbers. This is happening for a variety of reasons and is worthy of a standalone blog post later. Part […]

The computer and video games industry is currently one of the fastest growing sectors in popular history. No longer the preserve of unkempt teenagers from across the world, keen on wasting away a few hours in the company of present or indeed virtual friends, it is now a multi-billion pound Industry. Giving the traditional entertainment […]

Nissan will become the first car manufacturer to create a smart watch designed specifically for drivers of Nissan Nismo cars.g The Nissan Nismo concept watch will be the first to connect a driver to the car and will provide drivers with real-time biometric data. The watch was unveiled ahead of its display at the Frankfurt […]

The Zero Emission car was then launched at a European automotive media event in Oslo, securing extensive pan-European coverage for the world’s leading fully electric vehicle. To build on this momentum, Performance Communications extended the outreach by creating a technology event at the O2 Arena in London. Both technology and automotive media from across Europe […]

In celebration of 2000 LEAF vehicles sold in Norway, Nissan launched its FUTURE:TODAY exhibition last month at Youngstorget, Oslo. A dynamic touring showcase of future technology, discerning Osloites were able to immerse themselves in a stunning laser installation created by world-renowned light artist Chris Levine, as well as test drive the ground-breaking zero emission LEAF […]

Nissan unveiled its 21st Century vision for the future of London’s iconic ‘black cab’ at the start of August 2012. The Nissan NV200 London Taxi was unveiled in Central London by executive vice president, Andy Palmer, in front of a packed hall of British and International media. The NV200, which has already been unveiled as […]