Blog: Sport.

The Performance Communications Sports Team has started 2012 with a bang, travelling up and down the country to run a series of media master class events for Alfa Romeo, official car supplier to UK Athletics. We kicked off with a trip to Wigan to meet Jenny Meadows (800m), then headed onto Nottingham for Andy Turner (110m […]

To mark the start of what promises to be the biggest ever year for the sport in this country, the triathlon business community incorporated a new trade body in January, the Triathlon Industry Association, to act as a central representative for UK-based manufacturers, distributors and suppliers of swim/bike/run products. Britain currently reigns supreme in the […]

The UK Football Academy has selected Performance Communications to launch the new coach institute and promote its inaugural symposium at the Emirates Stadium in 2012. Led by Guus Hiddink, one of the world’s best football managers and Raymond Verheijen, Hiddink’s assistant at South Korea, Russia and Chelsea, the UKFA is dedicated to coach education through bringing the […]

Citroën and Arsenal Football Club produced a series of cinemagraphs in January – subtly animated images – featuring New Citroën DS5 and first team players Mikel Arteta, Laurent Koscielny, and club captain Robin van Persie. Revealing hints of movement in each composition, the cinemagraphs show the players executing their best ball skills around Citroën’s brand […]

To celebrate Multipower’s signing of Northampton Saints and England full back, Ben Foden, Performance Communications commissioned acclaimed food artist, Prudence Staite, to produce a mosaic of Ben made purely from Multipower Sportsfood bars. Speaking at the launch, Foden commented:  ‘It’s amazing to see myself so clearly in a mosaic made entirely out of sports nutrition products. […]

To celebrate Multipower Sportsfood’s signing of European and Commonwealth swimming champion, Francesca Halsall, as a new ambassador, Performance Communications organised a media masterclass at the Reebok Club in Canary Wharf. At the event, Fran and her coach, Ben Titley offered individual tips on technique to the brave journalists who took the plunge and gave an overview […]

Jenny Meadows Takes a Trip Down Memory Lane On behalf of UKA sponsor, Alfa Romeo, as part of its Home Town Heroes initiative Performance Communications organised for European championship medallist Jenny Meadows to visit her former school in Wigan and take an impromptu PE session for a group of lucky pupils. Jenny was greeted by her […]

Leading online betting odds comparison site Oddschecker has appointed Performance Communications to generate greater awareness and understanding of its service amongst both the core and the casual betting communities. Established in 1999, Oddschecker is the foremost online betting comparison service, allowing customers to instantly identify the best betting value in any market, from a panel of […]

Weymouth harbour was the location for a Citroën sailing lesson with a difference this August. Two Olympic Gold Medallists and Citroën ambassadors, Iain Percy and Andrew Simpson, were the instructors putting some adventurous lifestyle media through their paces along the shoreline. Media including the Evening Standard, ITV Meridian and the Daily Express, were given a […]

Clarke recorded the best result of his career and was only narrowly beaten to the gold medal by winner Brad Kahlefedt of Australia. With 2012 Olympic qualification and a place in Great Britain’s three-man team at stake, Clarke has given his chances of selection for the Games, a real boost. Clarke said “I’ve been dreaming […]

Sale Sharks and England winger Mark Cueto celebrated his return to action following a playing ban with a morning of flying lessons at Damyn Hall aerodrome in North East London, courtesy of sports nutrition company, Multipower. Cueto took to the skies to fine tune his aircraft speed and agility under the guidance of his instructor, […]

The 2010/11 showpiece Tesco Cup UK Final took place at Birmingham City’s St Andrews stadium in front of a large and vociferous crowd that included former Arsenal and England defender, Martin Keown. Over 3,600 teams from England, Wales, Scotland and Northern Ireland entered the initial stages of the competition and it was the final 12 […]