Blog: Sport.

To celebrate Act 5 of the Extreme Sailing Series in Cardiff and launch global logistic provider GAC’s sponsorship of the Team Raleigh professional cycling team, Performance Communications launched the first ever CycloSail event. Teams of professional sailors, cyclists and members of the press were challenged by a two part race around Cardiff harbour on Extreme […]

At a time when Scotland is on the verge of one of the biggest, most divisive and potentially volatile few weeks in its history, you’d think the picking of a Ryder Cup team would be relatively low-level news in comparison. However, this has not been the case and the upcoming Ryder Cup at the iconic […]

Last month Performance Communications organised a corporate and media track day event at Bedford Autodrome for global logistics client GAC . As part of the day GAC’s sponsored racing driver Alex Brundle took part in a unique Father versus Son One Lap Challenge with his father, Martin Brundle, the former British racing driver and current […]

The sponsors of Brazil 2014 have had a field day, well a month of field days to be exact. The success of the World Cup is unprecedented. Brazil provided everything that football fans and sponsors crave. Inside and outside of the grounds the atmosphere was electric; there have been fantastic matches and goals, plenty of […]

Occasionally you come across a truly inspirational campaign. This campaign changes perceptions of football fans, from hooligans to heroes – It is true Fan Power. Concerned about the lack of organ donors across the country, a Brazilian football club decided to do something about it. Harnessing the power of their fans and proving once and […]

Digital now provides the opportunity for every sport to stream its best action live, but the amount of TV-time a sport receives remains the single biggest factor in driving coverage and discussion across other media and online. The fact that the FA’s recently re-launched Women’s Super League includes a deal with BT Sport to show […]

Performance Communications Sports Team were at Loughborough University to announced the signings of European 800m gold medallist Lynsey Sharp, gymnast and Olympic team bronze medallist Kristian Thomas, and one of Britain’s most talented weightlifters Sonny Webster who have joined the Multipower team as they prepare for this summer’s games in Glasgow. All three athletes will […]

Football dominates the sponsorship landscape and according to Deloitte’s 2012/13 annual report, revenues for the top 20 clubs totalled a whopping £5.4 billion last season. Manchester United boast the best revenue profile in the U.K (£363million per annum) and therefore act as a perfect case study as to why football (& sport in general) is […]

In an age where a footballer diving to deceive a referee is almost expected it was refreshing to see the exploits of a German footballer over the weekend. Aaron Hunt, captain of Werder Bremen, completed a dive in the penalty area that Tom Daley would have been proud of and the referee duly awarded the […]

A trip to Singapore to cover the Extreme Sailing Series event for GAC Pindar would be enough of a rush for most people. But here at Performance Communications, we simply don’t do things by halves. Account Manager, Adam Tanous, was dispatched for the event, in which GAC Pindar finished in 12th place, following four days out […]

With the tide of pre-event negativity that was threatening to overshadow The World’s Most Expensive Games in Olympic History™, Performance Communications took a daily look at what UK-based fans were thinking, saying and feeling as the action at Sochi unfolded. The stakes were high. In fact never higher, as Putin’s administration emphatically embraced world sport […]

Ask anyone what image pops into their head when you mention figure skating and I’m confident that sequined skirts, splits and acrobatics would be the first to appear, something 2014’s Winter Olympics of Sochi have dazzled us with. As a former cheerleader myself the parallels to cheerleading are obvious and so it got me thinking, […]

The 2014 Winter Olympiad gets under way today in Sochi. Given the amount of pre-event negativity that has accumulated in the build-up – spearheaded by gay rights, terrorist threat, exorbitant spend, climate suitability, venue readiness… – we thought it would be fun to follow the Games day-by-day and see how sentiment evolves as the action […]

Formula One has a long-established status as the ‘pinnacle’ of motorsport. It’s the top goal for many young go-karters and junior racers, but the more I think about it, the more I wonder…is it? Is it really? This isn’t about jumping on the bandwagon and complaining about Sebastian Vettel and Red Bull’s dominance in recent […]

Following the apparent absence of fan opinion from last month’s Zoopla hoopla, it was refreshing to see the Leeds United fans in full angry voice this weekend, to see club sponsors getting behind these fans, and to see their combined protests bring about immediate action at the club. Never the quietest collective, the Leeds United […]

As I’m sure you are aware the Super Bowl takes place this weekend, a one of a kind sporting event with 110% American razzmatazz. The hype has been gathering at increasing speed over the last two weeks and aside from Tuesday’s Super Bowl media day the talk seems to be about anything but Sunday’s game: […]

In the last 10 years or so, British Boxing has been labelled both boring and laborious by fight fans across not just Britain, but the world. Yes the likes of Hatton, Haye, Khan and Calzaghe excited at times, all four of whom providing their fans money can’t buy moments, but do these memories stack up […]

The 2014 Formula 1 season is already fast approaching and Pirelli has, this week, signed a new, three-year deal to supply the championship. In amongst the pre-season chat about drivers, teams and new 2014-spec cars, tyres will likely be the next-biggest topic of conversation, despite being, on the face of it, a pretty dull topic […]

As it does every January, the Detroit Motor Show has been grabbing the automotive headlines, but this year it’s not the big shiny American machines in the limelight, it’s a lady called Mary Barra. GM announced in December that they have appointed a new boss and that this new boss was…wait for it… a woman. […]

Following the recent World Cup draw, which saw Belgium secure a favourable set of venues and adversaries for the qualifying group stage at next summer’s global football show-down, could we now be looking at a dream ending for this fantastic football story? At Performance we hope so. As an agency of fans, focused upon developing […]

Two worlds apart: NZ vs. UK First of all, it should be noted I am not talking about an upcoming rugby game between the two nations, otherwise we would be seeing a very high score in New Zealand’s* favour in the headline. New Zealand and England couldn’t be geographically further apart – but what sets […]