Blog: Sport.

2nd March 2016 – could this date be a watershed moment in rugby across the British and Irish isles? More than 70 doctors and medical academics have called for a ban on tackling in rugby matches played in schools in UK and Ireland, citing injuries such as “fractures, ligamentous tears, dislocated shoulders, spinal injuries and […]

A lot has been said about women playing sport but this post looks at women working in sport, specifically women in decision-making positions. The benefits of having women on company boards have been well documented: it’s frequently said that the financial crash wouldn’t have happened if more women were in decision-making positions. As well as […]

“We’re sorry” read the back page of Metro last week. The grovelling apology resulted from the proposed hike in ticket prices announced by Liverpool FC. The furore surfaced when Fenway Sports Group (FSG) – Liverpool’s owners – revealed highly controversial plans for a £77 matchday ticket in the redeveloped main stand and season tickets of […]

The Super Bowl, which reaches its landmark 50th running on Sunday, Feb 7, has cemented its place as one of the biggest, most spectacular sporting events on the global calendar. While football (of the American version) hasn’t always been the pinnacle of sports in the US – until as recently as the mid-1950s, baseball and […]

The NBA hit one billion loops on Vine last month, becoming the first sporting organisation to do so. Even though I work at a sports PR agency, I have to admit that I’m not sure one billion Vine loops actually means anything especially as the number of loops keeps increasing even if no-one is watching […]

The Future of Sportswear? Technology has always been evident in sportswear. From Nike’s Air trainers to Speedo’s FASTSKIN Racing System, athletes have benefited from these advances in technology to help them become faster, stronger, better. Recent years have seen a growing popularity in ‘wearables’ where both clothes and accessories feature various forms of technology. The […]

Here at Performance Towers, there have been ongoing discussions for several months (normally over a pint at the pub to be totally honest) on what constitutes a sport. This week, the same discussion is being had at the Royal Courts of Justice as they decide whether Sport England was right to deem that Bridge is […]

Working within the Sports Industry it is easy to become blasé about the number of privileged opportunities that our team is presented with to step inside the world of professional sport, be part of the action and gather invaluable behind-the-scenes insights. Our new ‘Inside the Ropes’ blog provides a regular outlet to share some of […]

We’re just three weeks away from the Rugby World Cup on home soil and I couldn’t be more excited. Here’s a rundown of some key tournament trivia, a selection of the best games to watch out for and a look into some of the top sponsor activations we’ve seen ahead of the tournament. Some handy […]

Countdown to Rio 2016 Yesterday marked ‘one year to go’ until the Rio 2016 Olympic Games. Unless you’re interested in sport and actively keep up to date with sporting news, you might have missed it. All the hype of London 2012 has well and truly dissipated. I know it’s not a home Games but it’s […]

The Protein World Beach Body Ready saga finally drew to a close last month after the advertising watchdog cleared the supplement company from any wrongdoing. It’s a relief that sense has prevailed, given the advert didn’t actually ban anyone from going to the beach if they didn’t have abs of an Adonis. Ultimately the infamous […]

[quote align=”right” color=”#999999″]It’s a stark reminder of the power of the community/fan/Redditor.[/quote] Watching the current implosion of one of the world’s biggest communities Reddit, has been both cringe worthy to watch the botched handling of the changes being made, but also a stark reminder of the power of the community/fan/Redditor. I’m sure the seemingly sudden, […]

[quote align=”right” color=”#999999″]it was over 7,000km away but given the 2014 Men’s World Cup was over 8,000km away, distance can’t be blamed[/quote] If the Lionesses hadn’t got through to the semi-final, I think the FIFA women’s World Cup would have been and gone without anyone noticing it. I know it was over 7,000km away but […]

Utter the word ‘sponsorship’ in the Gulf and you’ll be met with a hearty laugh from those looking for it and a blank stare from those with the ability to provide it.[quote align=”right” color=”#999999″]Getting someone to give you money to pursue your weekend pastime is seen across the Gulf as a blag[/quote] Getting someone to […]

Most people growing up don’t have the faintest clue what they want to be when they grow up – minus the obvious astronaut, footballer, super-hero or wizard answer. While I can’t deny that “footballer” was very much my answer (still is to be honest….scouts will come along to Saturday, South West London Amateur league football […]

Fitness bloggers and gym-goers have created a world of post-gym selfies, an A-Z of the best protein to be had and celebrate DOMS (delayed offset muscle soreness). With hordes of Twitter followers, Facebook likes and tons of traffic, fitness fans have given the once sweaty, unattractive workout, a fashion makeover. The beginning of January saw […]

Formula One was much better in the 1990’s. V10 and V12 monsters roared at over 19,000 RPM and looked simply stunning in the heritage liveries such as those of Benetton, Williams and McLaren. F1 could be likened to Bullfighting in that it causes lots of controversy and frequently has to water-down its practises in order […]

The third and final NFL International Series game of 2014 was held at Wembley stadium last week and a capacity crowd watched the resurgent Dallas Cowboys give the Jacksonville Jaguars the nailing they so richly deserve. More of that later. American football’s work to grow an already established fan base for its national sport here […]

Just four months into my career in sports PR I’ve already seen the sorts of creative and exciting campaigns that captivate sports fans, so with a borderline obsessive passion for rugby and the Rugby World Cup final a year away, I’ve taken a look at some of the best PR stunts from the oval ball […]

On 22nd October 1989 the Formula 1 Japanese Grand Prix decided the Drivers’ Championship in favour of Alain Prost. McLaren dominated that season with a 3.5-litre V10 engine, and this race became one of the most notorious in F1 history as the culmination of Alain Prost and Ayrton Senna’s tumultuous rivalry as team mates. 25 […]

In a week in which the KP saga has brutally exposed the extent to which England cricket fans are kept in the dark about their team, it is refreshing to see the launch of a new website across the pond which has as its mission ‘to bring fans closer than ever to the games they […]