Blog: Blog.

Stop sniggering in the back…As the old adage goes, it’s what you do with it that counts. Especially when it comes to influencers. There are many ways to judge the importance, or influence, of an individual, be they on Instagram, Twitter or a newspaper. If you remember the 3R’s then you will be much better […]

At Performance we have the full spectrum of F1 fans. From the full-on watch-every-weekend addicts to those who probably couldn’t name more than two drivers (and this is probably more down to Lewis Hamilton’s latest haircut or social media gaff than his driving). But what do they make of this season so far? We take […]

For decades, businesses have refreshed logos, straplines and more recently websites. Sporting teams have done it too over the years, some to greater success than others. However sport evokes a passion in people that most companies can only dream of. So from something as simple as redesigning a club badge to changing a club name, […]

8th March was International Women’s Day. Some brands saw it as a way to do something that would empower and inspire women while some saw it as an opportunity to do something to get attention, no matter what. Some, like Mattel with its Inspiring Women collection, did it to great success. Others, like Brew Dog to […]

The PyeongChang 2018 Olympic Games have now finished but it’s not all over as the Paralympics kick off on 9th March. I love watching the Winter Olympic and Paralympic Games. I first got the bug eight years ago when I was lucky enough to go to Vancouver 2010 with my former employer and global Olympic […]

In the last week, the Performance office has been awash with sweat, shower gel and the whiff of competition. Between Monday January 8 and Friday January 12, the 46 members of our UK office have, collectively, cycled the 874 miles between Land’s End and John O’Groats on an exercise bike situated on one of our […]

There’s no getting around it any more – influencer marketing is here, it’s here to stay and it’s taking over. Gone are the days when a brand mention in The Guardian or on Mail Online was the holy-grail for companies. The media landscape has shifted in the last ten years and brands are standing up […]

Having a brand ambassador can bring a myriad of benefits – awareness, engagement and favourability to name a few. Over the past 15 years, we have brokered deals with a range of ambassadors (including Margot Robbie and David Millar) for our clients. But it can be expensive. If you can’t afford the top tier of talent, we […]

The first time I heard this phrase, many months ago, I rolled my eyes at the industry’s Next Big Issue. Measurement. Virtual Reality. AI. Organic reach. I’d heard it all before. However a few weeks ago I attended the Festival of Marketing. By the time I got to the end of my first day, I […]

London’s Social Media Week, they came, they saw, they conquered. Our note-pads and Apple Macs bursting with stats, buzzwords and us? Well, a relief that our brands weren’t highlighted as one of the ‘not so great’ examples. Below are my key highlights from an action packed week. Influencers and advocates rule the social media world […]

Argentina and Portugal left it late but they qualified for the World Cup 2018 and you could almost hear the collective sigh of relief. Not from the millions of Argentinian and Portuguese fans but from the sponsors of FIFA, the national teams and their biggest stars, Messi and Ronaldo. As you were probably aware two […]

Politics and sport have long been bed fellows, but often uncomfortably so. Cast your mind back – or Google it, as I did – and history is punctuated by athletes, teams, fans and entire nations using sport to take a political stance for the causes in which they believe. Needless to say, sporting individuals who […]

Sometimes ideas come as a lightbulb moment. Sometimes they need to be dragged out kicking and screaming. Sometimes the idea is so blindingly obvious you can’t understand how it hasn’t been done already. Some ideas are a mixture of all of the above. Our X-Trail 4Dogs for Nissan was one such campaign. The lightbulb moment that […]

2017, the year of the new iPhone, Animoji’s, Instagram’s ‘Paid Partnership’ tag and now, Twitter are trialling a 280 character limit. Twitter’s current limit is 140 (I mean, I’d be worried if you didn’t know that) but they have decided to double the characters so that we no longer feel “restrained” when trying to “cram […]

It is fantastic news that Cannondale has a new sponsor for 2018 in the shape of Education First, but the fact that disaster has been averted in this instance must not detract from the stark reality that the sport’s commercial model remains broken. It is amazing that such an inequitable status quo has lasted until […]

[simple_slider arrows=”hover” nav=”none” transition=”slide” auto_rotation=”1″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/09/Blog-Image-2.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/09/taylor-swift-album.jpg” alt=””] [simple_slide img=”” alt=””] [/simple_slider] In the digital age social media has come to act as a leading platform for our judgement of character. Whether it be your friends’ over enthusiastic use of hashtags or your mum’s irritating habit of commenting ‘LOL :p’ on […]

It is an uncomfortable truth that women on average earn less than men throughout their career, and almost half a century from the Gender Pay Act, there is sadly still an 18% difference between men and women in similar roles. Most noticeably, one of the biggest pay disparities lies in the world of sport. Tennis […]

How many apps do you have on your phone? How many of them are for entertainment and how many are there to make your life a bit easier, be it for online shopping or helping you get from A to B? These days we live in a world where we can turn to our smartphones […]

In a bid to tackle the air quality crisis, the UK Government has recently announced plans to ban Internal Combustion Engine (ICE) vehicles by the year 2040. Doctors have now warned us that nitrogen oxide is causing as many as 40,000 premature deaths a year and, although nitrogen oxide is more than just an issue […]

A four day assault on the senses. That’s probably the most succinct way to describe one of our client’s flagship events, the Goodwood Festival of Speed 2017. Picture a seething mass of 200,000 visitors pouring onto a sun-baked estate in a rural corner of West Sussex. The wall of heat generated by rows of eager […]

This week, Audi unveiled its latest autonomous car tech in the new incarnation of its A8 model, causing much media chatter about the car’s ‘level 3’ autonomy capabilities. According to Audi, the new A8 will use more than a dozen sensors that will allow drivers to focus on other activities, such as watching movies on […]