Blog: Blog.

Got innovation? Just about every company says it does. Seemingly, the deodorant market is set to boom by $13bn by 2017 – all thanks to new innovation. If half of that innovation is down to smaller aerosol cans, then they can keep their innovation as their claims stink! There is far less spray and most […]

People who know me know that I’m a firm advocate of Plain English. Of telling it like it is in the simplest terms. As someone in a communications role, you’d think it was a given that I and everyone in my profession are adept in communicating clearly, succinctly and with the maximum of impact. Not […]

Ahead of the start of the new rugby season with Northampton Saints, England full back and Multipower Sportsfood ambassador Ben Foden joined up with one of the world’s leading freerunners for a training afternoon with a difference. Ben arrived at the East London Gymnastics Club to meet freerunner Kie Willis, who himself was taking time […]

As a sports fan, I was disappointed, but probably not surprised, to read about some more underwhelming viewing figures uncovered for the new BT Sport channels. Launched to considerable fanfare, the new channels have already served to shake things up across the marketplace (Sky Sports looks very on its game right now) and I’ve been […]

Caterham Cars unveiled the AeroSeven Concept at the SingTel Singapore Grand Prix – an exciting new performance concept car. As the first model designed with significant input from all of the Caterham Group’s specialist business arms, it signals the brand’s intentions in terms of product engineering processes and hints at its styling direction for future […]

Nissan will become the first car manufacturer to create a smart watch designed specifically for drivers of Nissan Nismo cars.g The Nissan Nismo concept watch will be the first to connect a driver to the car and will provide drivers with real-time biometric data. The watch was unveiled ahead of its display at the Frankfurt […]

Accident Exchange’s bespoke anti-fraud unit, APU, caused news waves in August when it revealed a new tactic increasingly being used by crash for cash gangs in the UK and even coined a snappy new name for it – ‘Flash for Crash’. The scam involves the fraudster flashing his headlights at an innocent fellow motorist, as […]

Within the buoyant atmosphere of national pride and success at the end of the London Games it would have been understandable to assume that winning Olympic gold on home soil would lead successful Team GB athletes to a pot of gold and financial stability. New sponsors streaming out of the woodwork, jumping on the bandwagon […]

The prestigious streets of Eton provided the backdrop to the latest in the Alfa Romeo Home Town Heroes series as 100m Hurdler Lawrence Clarke returned to his old school. Clarke, who came fourth in the London 2012 Olympic final, carried out a hurdles master class for a group of Eton schoolboys on the same athletics […]

The Zero Emission car was then launched at a European automotive media event in Oslo, securing extensive pan-European coverage for the world’s leading fully electric vehicle. To build on this momentum, Performance Communications extended the outreach by creating a technology event at the O2 Arena in London. Both technology and automotive media from across Europe […]

2013 will provide the biggest ever year of Ashes cricket. Five test matches in England will be swiftly followed by an Ashes tour down under to save another draining Ashes/World Cup tour of epic proportions. That is ten test matches in six months between 10th July and 2nd January. Will this timeline ensure over exposure […]

Courtesy of Alfa Romeo, official car supplier to British Athletics, a host of leading British athletes and coaches took time out from their various competition preparations to participate in a series of driving challenges. Amongst the participants on the day were high jumper and Olympic bronze medallist Robbie Grabarz, former European and Commonwealth 400m champion […]

Despite some technical challenges and constantly changing weather conditions, the team brought the car home in a respectable 10th place in the LM-P2 class. The British company took the decision to enter the 90th anniversary race to further elevate its position as an authority in sportscar engineering and to investigate the viability of producing a […]

Dubai’s Lamcy Plaza shopping mall was the venue for a very special display over the weekend of 3-4th May, as around 25,000 visitors enjoyed the chance to get up-close to the prestigious ICC Champions Trophy. Fans from across the UAE jumped at the chance to see, and be photographed with, the tournament trophy, for which […]

While the NFL draft normally passes with barely a ripple of noise amongst the British media three deals have made the hacks from Blighty sit up and take notice. Menelik Watson hails from the mean streets of Manchester with a life story that has Hollywood script writers buzzing and was drafted in round two by […]

When David Cameron condemned Suarez for Bitegate, with a reminder that he is a ‘role model’, it brought again to the fore the obligation we impose upon modern sports stars, and in particular footballers, to display model behaviour for the country’s youngsters. Is it a fair one? To my mind, there is no question that […]

On the 25th April Nissan was announced as the Official Automotive partner for Team GB and Paralympics GB on the road to Sochi 2014 Olympic and Paralympic Winter Games, and the Rio 2016 Olympic and Paralympic Games. To maximise the partnership announcement, Performance Communications held a photo call in Central London on the morning of a […]

Each year the great and good and the social media “gurus” predict trends for 2013. The big one this year apparently will be Content Marketing. This ‘ground-breaking’ new trend is so radical that it will change the way you do PR, marketing and any of the other 4P’s… Sounds exciting and something I should be […]

Penguins and pandas…Not the scariest of animals I’ll grant you, but the less reputable SEO ‘specialists’ across the world are cowering behind their computer screens. Of course, we aren’t talking about actual penguins and pandas here, merely the updating of the Google algorithm used to decide which page should show up first in search engine […]

The MiTo SBK was a product of a multi-year collaboration with the FIM Superbike World Championship, for which Alfa Romeo is Official Sponsor and Safety Car Provider. The only budget for promoting the new model was allocated to PR and Alfa was looking for a creative launch mechanic that would showcase the new model, champion […]

For the eagle eyed amongst you, you may have noticed that Google has updated the display of images in the Google Image search. Looks nice, but what’s that got to do with me? You’re right, this is a nice update for consumers but for website owners it may have a negative impact on traffic. Previously, […]