Blog: Automotive.

As part of one of the most exciting and innovative motorsport projects for a generation, Performance Communication‘s Nissan in Europe team launched the ground-breaking, experimental Nissan DeltaWing racing car in London on March 12. Acting as a test-bed for future innovations and new car technologies, the Nissan DeltaWing will run at the Le Mans 24 […]

The Performance Communications Sports Team has started 2012 with a bang, travelling up and down the country to run a series of media master class events for Alfa Romeo, official car supplier to UK Athletics. We kicked off with a trip to Wigan to meet Jenny Meadows (800m), then headed onto Nottingham for Andy Turner (110m […]

Over 72,000 spectators enjoyed the effervescent Top Gear trio of Clarkson, Hammond and May presenting their unique show at Birmingham’s NEC and the new, larger capital home of ExCeL London recently, as well as the successful debut of the Top Gear Live indoor track hosted by Tiff Needell. This year, the all-new format meant visitors […]

Honda cars were recently revealed to be the most resilient to pothole damage, according to research by Potholes.co.uk. The road maintenance campaign website, set up by Warranty Direct, analysed tens of thousands of policies to unearth the cars most and least susceptible to the nation’s biggest bugbear – potholes. After Honda, the most ‘pothole-proof’ manufacturers […]

Citroën and Arsenal Football Club produced a series of cinemagraphs in January – subtly animated images – featuring New Citroën DS5 and first team players Mikel Arteta, Laurent Koscielny, and club captain Robin van Persie. Revealing hints of movement in each composition, the cinemagraphs show the players executing their best ball skills around Citroën’s brand […]

When Nissan Europe decided to create a car the Nissan Juke-R – a combination of their flagship GT-R supercar and Juke crossover vehicle – Performance Communications was tasked to help ensure this car made the maximum possible impact. Performance Communications created a series of videos to document the creation of “the world’s fastest crossover” and the first […]

Avon Tyres launched its latest high-performance car tyre, the ZZ5, at Circuito Monteblanco near Seville in Spain. Key members of the European automotive press were invited to try the new product in a fleet of sporty Audi S4s in both dry and wet conditions, while Avon’s test and development driver gave guests a taste of […]

n October 2011 TescoCars.com launched its campaign to find the 2011 Parent Driver of the Year – a competition to reward a parent for going above and beyond the call of duty in providing their children with the ultimate ‘parent taxi’ service. The new award followed Tesco Cars’ research which revealed thousands of parents average […]

With only a limited run of 100 pairs, DS3 Racing by Gio-Goi comes in an eye-catching orange and black colour scheme and takes design cues from the sculpted 18” alloy wheels and sporty orange grille. To celebrate the collaboration, and linking with Gio-Goi’s Manchester roots, a gig and pop-up store was created in London’s Brick […]

The Stig gave television and radio presenter, Chris Evans, a truly memorable ride this September as he took to the wheel of a Black Cab for a quick tour of ExCeL London, the capital’s venue for the all-new Top Gear Live 2011 (November 24-27th). Evans, a self-confessed petrolhead, jumped in the back of a rather […]

This September, the inaugural EcoVelocity Show took place at Battersea Power Station, bringing together the latest, most innovative, low carbon cars for a unique motoring experience. Not only were visitors able to see the newest ‘green’ cars on the market, but were also able to take them for a spin around a specially-constructed track at […]

Alfa Romeo joined forces with Dragons’ Den star Peter Jones CBE in July to support his charitable foundation along with his personal mission to ignite entrepreneurship among Britain’s young people. The ‘association’ between Peter and Alfa stretches back to the entrepreneur’s first car – a bright orange Alfasud, making it the ideal partnership. Various initiatives […]

In anticipation of the forthcoming domestic season, Alfa Romeo, Official Car Supplier to UK Athletics (UKA), staged a racing athletics challenge, pitting MAN (former European and Commonwealth 400m Champion, Iwan Thomas) against MACHINE (Alfa MiTo) in a 3.8-mile race around central London’s bustling city streets, starting and finishing at Tower Bridge. Behind the wheel of […]

Alfa Romeo, official car supplier to UK Athletics (UKA), has joined forces with four top athletes and leading portrait photographer, Fergus Greer, to raise money and awareness for Heart Research UK. Alfa Romeo ambassadors Kelly Sotherton (400m), Harry Aikines-Aryeetey (100m), Lisa Dobriskey (1500m) and Iwan Thomas MBE (former European and Commonwealth 400m champion) stepped off […]

To help communicate the message behind the new low emissions Alfa MiTo, Alfa Romeo launched an artistic collaboration this July at a Covent Garden art gallery to celebrate the car’s congestion charge-beating credentials and target a young, creative audience. Partnering with renowned artist Louise Dear, the Italian marque saw one of its cars wrapped in […]

Citroën (UK) became the headline sponsor of the 2011 Brighton Festival Fringe in May, supporting creative talent at the third largest open access arts festival in the world. The three-week long event showcased the talents of both amateur and established performers across multiple art forms including comedy, theatre, music and dance. Citroën added its own […]