Blog: Automotive.

The 2014 Formula 1 season is already fast approaching and Pirelli has, this week, signed a new, three-year deal to supply the championship. In amongst the pre-season chat about drivers, teams and new 2014-spec cars, tyres will likely be the next-biggest topic of conversation, despite being, on the face of it, a pretty dull topic […]

Samsung Group has filed for a patent for electric vehicle technology. The patent covers technology and parts that can be used in electric vehicles. Although they insist this doesn’t mean they intend to enter the EV (Electric Vehicle) market, what does it mean? You could argue that a company like Samsung files hundreds of patents […]

Sports & automotive specialist adds non-exec director Role to support sports and international growth   Former Jaguar Global Sponsorships & Brand Partners Director, Jaguar UK Managing Director and CFO for Premier Automotive Group North America, Geoff Cousins, has joined sports and automotive specialist, Performance Communications as a Non-Executive Director. Cousins’ industry experience is uniquely aligned […]

As the old adage goes ‘mum knows best’ and that’s certainly the case when it comes to the new Nissan Note. As a leader in its class for space and practicality, we wanted to shout about how the Note is the perfect family car – for mums and dads, babies and buggies. From The Sun […]

Arsenal Football Club puts Citroën’s New Grand C4 Picasso through its paces To promote Citroën’s award-winning New Grand C4 Picasso, which was launching in the UK in January, Performance Communications suggested using players from Arsenal FC – for which Citroën is Official Car Partner – to demonstrate a few of the car’s key features in […]

Twelve years ago, Charlie and I decided to start an agency called Performance PR. We had a business plan. We wanted to do the two things that we were passionate about – cars and sport. And we wanted to have fun along the way. Nearly 4,400 days later, a lot has changed. Regional newspapers are […]

Two worlds apart: NZ vs. UK First of all, it should be noted I am not talking about an upcoming rugby game between the two nations, otherwise we would be seeing a very high score in New Zealand’s* favour in the headline. New Zealand and England couldn’t be geographically further apart – but what sets […]

The computer and video games industry is currently one of the fastest growing sectors in popular history. No longer the preserve of unkempt teenagers from across the world, keen on wasting away a few hours in the company of present or indeed virtual friends, it is now a multi-billion pound Industry. Giving the traditional entertainment […]

As it’s Friday afternoon and the office has an ‘end of the week’ vibe going on, I’m keeping today’s blog post light reading. As all PROs know, video can be a powerful tool for getting a message across to consumers and YouTube is a dream platform for getting your bit of brand content out to […]

Caterham Cars unveiled the AeroSeven Concept at the SingTel Singapore Grand Prix – an exciting new performance concept car. As the first model designed with significant input from all of the Caterham Group’s specialist business arms, it signals the brand’s intentions in terms of product engineering processes and hints at its styling direction for future […]

Nissan will become the first car manufacturer to create a smart watch designed specifically for drivers of Nissan Nismo cars.g The Nissan Nismo concept watch will be the first to connect a driver to the car and will provide drivers with real-time biometric data. The watch was unveiled ahead of its display at the Frankfurt […]

Accident Exchange’s bespoke anti-fraud unit, APU, caused news waves in August when it revealed a new tactic increasingly being used by crash for cash gangs in the UK and even coined a snappy new name for it – ‘Flash for Crash’. The scam involves the fraudster flashing his headlights at an innocent fellow motorist, as […]

The Zero Emission car was then launched at a European automotive media event in Oslo, securing extensive pan-European coverage for the world’s leading fully electric vehicle. To build on this momentum, Performance Communications extended the outreach by creating a technology event at the O2 Arena in London. Both technology and automotive media from across Europe […]

Courtesy of Alfa Romeo, official car supplier to British Athletics, a host of leading British athletes and coaches took time out from their various competition preparations to participate in a series of driving challenges. Amongst the participants on the day were high jumper and Olympic bronze medallist Robbie Grabarz, former European and Commonwealth 400m champion […]

Despite some technical challenges and constantly changing weather conditions, the team brought the car home in a respectable 10th place in the LM-P2 class. The British company took the decision to enter the 90th anniversary race to further elevate its position as an authority in sportscar engineering and to investigate the viability of producing a […]

On the 25th April Nissan was announced as the Official Automotive partner for Team GB and Paralympics GB on the road to Sochi 2014 Olympic and Paralympic Winter Games, and the Rio 2016 Olympic and Paralympic Games. To maximise the partnership announcement, Performance Communications held a photo call in Central London on the morning of a […]

The MiTo SBK was a product of a multi-year collaboration with the FIM Superbike World Championship, for which Alfa Romeo is Official Sponsor and Safety Car Provider. The only budget for promoting the new model was allocated to PR and Alfa was looking for a creative launch mechanic that would showcase the new model, champion […]

Motorists were dealt a further blow in September when Warranty Direct announced the results of its annual labour rates study. Average charges for an hour of a mechanic’s time rose to £83 and the highest bill per hour was a staggering £201. The warranty specialist’s annual investigation of nearly 4,500 workshops across the UK heaped […]

In celebration of 2000 LEAF vehicles sold in Norway, Nissan launched its FUTURE:TODAY exhibition last month at Youngstorget, Oslo. A dynamic touring showcase of future technology, discerning Osloites were able to immerse themselves in a stunning laser installation created by world-renowned light artist Chris Levine, as well as test drive the ground-breaking zero emission LEAF […]

Nissan unveiled its 21st Century vision for the future of London’s iconic ‘black cab’ at the start of August 2012. The Nissan NV200 London Taxi was unveiled in Central London by executive vice president, Andy Palmer, in front of a packed hall of British and International media. The NV200, which has already been unveiled as […]

To launch Citroen’s new flagship model, the DS5, the car manufacturer collaborated with 2011 Master-Chef winner Tim Anderson, to open an exclusive pop-up restaurant in London offering a five course tasting menu inspired by the five senses. The restaurant opens on Wednesday 16th May for four days and will cost patrons just £5 per head […]