Who has made the BOOST shortlist?

Performance Communications | February 23, 2021

Our BOOST competition to support women’s sport in the UK has come to a close. We received 60 entries, covering 28 different sports, from all over the UK. We have now picked our shortlist.

It has been a really tough judging process. The entrants were judged based on their story, existing profile and how they could help promote women’s sport in the UK. While some stories were amazing, they didn’t necessarily drive women’s sport. Additionally, we thought that some of the entries that were more about women’s sport would benefit from a cash injection rather than our consultancy package.

We received multiple entries from certain sports, all of who had fantastic stories. The most entries came from judo, canoeing and snooker, which is why our shortlist contains more than one person from the same sport.

We were originally planning to take five people through to the next stage. But the calibre of the entrants was so strong that we now have eight people in our shortlist.

So today, we can announce our shortlist, in alphabetical order:

1. Gemma Cooper, long track speed skating

2. Charlotte Henshaw, paracanoe

3. Deborah Kerr, canoe sprint

4. Emma Parker, snooker

5. Kelly Petersen-Pollard, judo

6. Eire Rowland-Evans, bobsleigh

7. Nikita Setchell, canoe slalom

8. Jemima Yeats-Brown, judo

The judges felt all of the entrants had strong stories to tell and would benefit from our help.

Adam Tanous, director at Frisson, said: “The quality of the entries was really high. We read about some great athletes and I’m sure we can make a real difference helping them raise their profile online.”

A panel consisting of Nicola McKelvey and James Sephton from Performance Communications, Adam Tanous from Frisson and Joe Williams from WH Sports will interview the shortlisted candidates over the next few weeks.

The winner is expected to be announced by the end of February with activity kicking off in March.

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself… Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]