Performance Communications brings in Frisson Creative to bolster digital sports offering

Performance Communications | July 8, 2020

Blog +

Sports, Automotive & Technology specialist, Performance Communications has acquired a significant stake in Frisson Creative, a sports social content and influencer marketing agency, to enrich its digital capability for clients.

Frisson Creative specialises in social content, design, influencer campaigns and community management for live sporting events, brands and rights holders. Clients to date have included The Alfred Dunhill Links Championship, Nissan, Crystal Palace F.C, Newbury Racecourse, St Andrews The Home of Golf and Oddschecker.

Founded in 2017, the agency also owns cricket social media brand, Crickshouts, and operates one of the biggest football social influencer networks in Europe.

Speaking of the move, Performance Communications co-founder, Andy Francis explained: “Many of the Frisson team have built their own successful social media channels, including some of the largest fan accounts in the country. As experienced content creators, their understanding of how to engage fans and build reach when devising and implementing activities for clients is invaluable.

“Pairing with Frisson will extend our scope of services, make us more digitally agile and round off a genuinely integrated offering.”

Frisson’s breadth of sporting expertise strengthens that of Performance Communications’ sports division whose recent areas of focus have been football, cycling, rugby, triathlon and motor racing.

Frisson co-founder, Adam Tanous, added: “Our work has gained a significant fan base over our first three years. By aligning ourselves with Performance, we will be able to push on with our growth plans, and provide clients a more rounded offering, leaning on Performance’s PR, sponsorship activation and project management experience.”

The investment sees Frisson move into the Kingston-Upon-Thames office of Performance Communications. The agencies will work collaboratively but retain their own identities.

The move follows the launch last year of Performance’s new Technology division.

Performance Communications clients include PSA Groupe, Maserati, Caterham, Jaguar Land Rover, Goodwood Festival of Speed, AX and Oxbotica.

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself… Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]