Blog.

“Only those who will risk going too far can possibly find out how far one can go.” ― T.S. Eliot People often ask what drives us? For me, it’s a good challenge. Tell me that I can’t do something, and I will prove that I can. Say I don’t know what I’m talking about and […]

Multi-award winning automotive and sports specialist, Performance Communications, has been appointed by Goodwood to support this summer’s Moving Motor Show and Festival of Speed. The agency will work alongside the Goodwood press office, client services team and marketing functions to assist with content and story generation, in addition to proactive engagement with attending Goodwood partners […]

Most people growing up don’t have the faintest clue what they want to be when they grow up – minus the obvious astronaut, footballer, super-hero or wizard answer. While I can’t deny that “footballer” was very much my answer (still is to be honest….scouts will come along to Saturday, South West London Amateur league football […]

In the world of automotive communications, announcements about new products are 10 a penny and, with the Geneva Motor Show just around the corner this week, motoring noise has ramped up considerably. But, even given the proximity of one of the world’s biggest car shows, something extraordinary happened recently. On a Tuesday night at the […]

Fitness bloggers and gym-goers have created a world of post-gym selfies, an A-Z of the best protein to be had and celebrate DOMS (delayed offset muscle soreness). With hordes of Twitter followers, Facebook likes and tons of traffic, fitness fans have given the once sweaty, unattractive workout, a fashion makeover. The beginning of January saw […]

The Planning Planning a trip to climb Kilimanjaro isn’t like booking an all-inclusive holiday; it takes weeks of preparation (this isn’t a whinge, purely an insight for anyone hoping to reach The Top of Africa). It’s quite a lengthy list: trips back and forth to the doctors for jabs, malaria and altitude pills, Tanzanian Visa, […]

It is fair to say that Blue Monday arrived a few weeks late for one car manufacturer. No sooner had two examples of the new Suzuki Celerio been delivered to a major publication for extensive testing, Blue Monday came hurtling through the door of Suzuki HQ. Months of planning and anticipation were thrown into jeopardy […]

Superbowl XLIX takes place this coming Sunday, meaning that there is a week’s worth of build-up, blanket coverage and hype sweeping America (as well as falsely forecast blizzards). On Tuesday this week, the annual circus frenzy that is Superbowl Media Day rolled into the stadium where the big game will be played in Glendale, Arizona. […]

Formula One was much better in the 1990’s. V10 and V12 monsters roared at over 19,000 RPM and looked simply stunning in the heritage liveries such as those of Benetton, Williams and McLaren. F1 could be likened to Bullfighting in that it causes lots of controversy and frequently has to water-down its practises in order […]

Over time things change. No more is this evident than with the shift in the media landscape. Most agency-side PR professional working over the last decade would agree that generally a national ‘piece of coverage’ would class as the big hit for most of their clients. This is all because national coverage, for a long […]

Here at Performance Communications, we’re in the business of creating fans for brands. In basic terms, we want people to talk to each other about our clients. There are plenty of ways we do this; from good ol’ fashioned news stories to brand partnerships, events, sponsorships and sometimes some pretty crazy stunts. Just recently our […]

Over the last few months, and for a variety of reasons, our attention here at Performance Communications has turned to the future of the automotive industry, as well as what our clients are doing in the ‘here and now’. I’ve become somewhat fascinated by the topic, although I must admit that it’s not entirely unselfish; […]

The third and final NFL International Series game of 2014 was held at Wembley stadium last week and a capacity crowd watched the resurgent Dallas Cowboys give the Jacksonville Jaguars the nailing they so richly deserve. More of that later. American football’s work to grow an already established fan base for its national sport here […]

With winter around the corner and weather warnings ahoy, some SUV drivers may feel a little blasé about it all. Should this winter bring a gentle frost or an avalanche (or neither), there are worse places to be than in an SUV, even if it doesn’t have four-wheel drive, which it probably won’t. With their […]

Just four months into my career in sports PR I’ve already seen the sorts of creative and exciting campaigns that captivate sports fans, so with a borderline obsessive passion for rugby and the Rugby World Cup final a year away, I’ve taken a look at some of the best PR stunts from the oval ball […]

On 22nd October 1989 the Formula 1 Japanese Grand Prix decided the Drivers’ Championship in favour of Alain Prost. McLaren dominated that season with a 3.5-litre V10 engine, and this race became one of the most notorious in F1 history as the culmination of Alain Prost and Ayrton Senna’s tumultuous rivalry as team mates. 25 […]

Ah, pitching, the necessary evil that all agencies both dread and relish. It all starts with the initial high-fives at the offer of a chance to bring another client on board, swiftly followed by low-fives at the realisation that there are going to be some late nights getting an awesome presentation put together. This is […]

The concept of playing Premier League matches abroad is back in the news agenda and although it has received a barrage of negative reaction I’m behind it. I’m in support because from a personal level I’d love to see Sunderland play competitively abroad, with current form it might be my only chance. The pre-season friendlies […]

The world can be interpreted in different ways, and there are about as many ways of receiving social codes and messages as there are people. The same goes for branding messages. If you work in the PR business it’s something you constantly have to think of when you’re storytelling, no matter who your audience is. […]

In a week in which the KP saga has brutally exposed the extent to which England cricket fans are kept in the dark about their team, it is refreshing to see the launch of a new website across the pond which has as its mission ‘to bring fans closer than ever to the games they […]

I have always believed that a person’s car can say an awful lot about them. In the UK, most of us take great pride in our cars, and our choice of ‘wheels’ – and the way we look after them – can often be seen as a reflection of the kind of individual we are. […]