Blog.

To celebrate Multipower’s signing of Northampton Saints and England full back, Ben Foden, Performance Communications commissioned acclaimed food artist, Prudence Staite, to produce a mosaic of Ben made purely from Multipower Sportsfood bars. Speaking at the launch, Foden commented:  ‘It’s amazing to see myself so clearly in a mosaic made entirely out of sports nutrition products. […]

When Nissan Europe decided to create a car the Nissan Juke-R – a combination of their flagship GT-R supercar and Juke crossover vehicle – Performance Communications was tasked to help ensure this car made the maximum possible impact. Performance Communications created a series of videos to document the creation of “the world’s fastest crossover” and the first […]

To celebrate Multipower Sportsfood’s signing of European and Commonwealth swimming champion, Francesca Halsall, as a new ambassador, Performance Communications organised a media masterclass at the Reebok Club in Canary Wharf. At the event, Fran and her coach, Ben Titley offered individual tips on technique to the brave journalists who took the plunge and gave an overview […]

Avon Tyres launched its latest high-performance car tyre, the ZZ5, at Circuito Monteblanco near Seville in Spain. Key members of the European automotive press were invited to try the new product in a fleet of sporty Audi S4s in both dry and wet conditions, while Avon’s test and development driver gave guests a taste of […]

Jenny Meadows Takes a Trip Down Memory Lane On behalf of UKA sponsor, Alfa Romeo, as part of its Home Town Heroes initiative Performance Communications organised for European championship medallist Jenny Meadows to visit her former school in Wigan and take an impromptu PE session for a group of lucky pupils. Jenny was greeted by her […]

n October 2011 TescoCars.com launched its campaign to find the 2011 Parent Driver of the Year – a competition to reward a parent for going above and beyond the call of duty in providing their children with the ultimate ‘parent taxi’ service. The new award followed Tesco Cars’ research which revealed thousands of parents average […]

With only a limited run of 100 pairs, DS3 Racing by Gio-Goi comes in an eye-catching orange and black colour scheme and takes design cues from the sculpted 18” alloy wheels and sporty orange grille. To celebrate the collaboration, and linking with Gio-Goi’s Manchester roots, a gig and pop-up store was created in London’s Brick […]

The Stig gave television and radio presenter, Chris Evans, a truly memorable ride this September as he took to the wheel of a Black Cab for a quick tour of ExCeL London, the capital’s venue for the all-new Top Gear Live 2011 (November 24-27th). Evans, a self-confessed petrolhead, jumped in the back of a rather […]

Leading online betting odds comparison site Oddschecker has appointed Performance Communications to generate greater awareness and understanding of its service amongst both the core and the casual betting communities. Established in 1999, Oddschecker is the foremost online betting comparison service, allowing customers to instantly identify the best betting value in any market, from a panel of […]

This September, the inaugural EcoVelocity Show took place at Battersea Power Station, bringing together the latest, most innovative, low carbon cars for a unique motoring experience. Not only were visitors able to see the newest ‘green’ cars on the market, but were also able to take them for a spin around a specially-constructed track at […]

Alfa Romeo joined forces with Dragons’ Den star Peter Jones CBE in July to support his charitable foundation along with his personal mission to ignite entrepreneurship among Britain’s young people. The ‘association’ between Peter and Alfa stretches back to the entrepreneur’s first car – a bright orange Alfasud, making it the ideal partnership. Various initiatives […]

Weymouth harbour was the location for a Citroën sailing lesson with a difference this August. Two Olympic Gold Medallists and Citroën ambassadors, Iain Percy and Andrew Simpson, were the instructors putting some adventurous lifestyle media through their paces along the shoreline. Media including the Evening Standard, ITV Meridian and the Daily Express, were given a […]

In anticipation of the forthcoming domestic season, Alfa Romeo, Official Car Supplier to UK Athletics (UKA), staged a racing athletics challenge, pitting MAN (former European and Commonwealth 400m Champion, Iwan Thomas) against MACHINE (Alfa MiTo) in a 3.8-mile race around central London’s bustling city streets, starting and finishing at Tower Bridge. Behind the wheel of […]

Alfa Romeo, official car supplier to UK Athletics (UKA), has joined forces with four top athletes and leading portrait photographer, Fergus Greer, to raise money and awareness for Heart Research UK. Alfa Romeo ambassadors Kelly Sotherton (400m), Harry Aikines-Aryeetey (100m), Lisa Dobriskey (1500m) and Iwan Thomas MBE (former European and Commonwealth 400m champion) stepped off […]

To help communicate the message behind the new low emissions Alfa MiTo, Alfa Romeo launched an artistic collaboration this July at a Covent Garden art gallery to celebrate the car’s congestion charge-beating credentials and target a young, creative audience. Partnering with renowned artist Louise Dear, the Italian marque saw one of its cars wrapped in […]

Clarke recorded the best result of his career and was only narrowly beaten to the gold medal by winner Brad Kahlefedt of Australia. With 2012 Olympic qualification and a place in Great Britain’s three-man team at stake, Clarke has given his chances of selection for the Games, a real boost. Clarke said “I’ve been dreaming […]

Sale Sharks and England winger Mark Cueto celebrated his return to action following a playing ban with a morning of flying lessons at Damyn Hall aerodrome in North East London, courtesy of sports nutrition company, Multipower. Cueto took to the skies to fine tune his aircraft speed and agility under the guidance of his instructor, […]

Citroën (UK) became the headline sponsor of the 2011 Brighton Festival Fringe in May, supporting creative talent at the third largest open access arts festival in the world. The three-week long event showcased the talents of both amateur and established performers across multiple art forms including comedy, theatre, music and dance. Citroën added its own […]

The 2010/11 showpiece Tesco Cup UK Final took place at Birmingham City’s St Andrews stadium in front of a large and vociferous crowd that included former Arsenal and England defender, Martin Keown. Over 3,600 teams from England, Wales, Scotland and Northern Ireland entered the initial stages of the competition and it was the final 12 […]